Hedy and Hopp

We Are, Marketing Happy - A Healthcare Marketing Podcast

Business EN ↓ 128 episodes

Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics you’d like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com.

Author

Hedy and Hopp

Episodes

Evolution of Patient-Provider Communication 02.09.2022 30:34

As technology and marketing tools advance, changes continue to come to hospitals, patients, and the people that connect them. Today Jenny welcomes Dustin Horn, Associate Director of Digital Marketing and Communications at Siteman Cancer Center. Dustin discusses different tools and platforms that he has found to be helpful in connecting and caring for clients. Having been at Siteman for over twelve...

When Healthcare Marketing Becomes Politicized 26.08.2022 14:20

Today’s episode is so timely and so important to listen to. Jenny is joined by Bonyen Lee-Gilmore, Vice President of Strategy and Communications at Planned Parenthood of the St. Louis Region and Southwest Missouri. They have a wide-ranging discussion on the dynamics in the country, and in individual states, post-Roe. Bonyen breaks down the current deluge of misinformation, and the many challenges...

Key Technologies Impacting the Patient Journey 19.08.2022 18:26

Welcome to the first episode of the We Are Marketing Happy - a healthcare marketing podcast, hosted by Jenny Bristow.  Jenny is the Founder and CEO of Hedy and Hopp, a healthcare marketing agency based in the Midwest. Today Jenny welcomes Annie Haarmann, Head of Consumer Experience, North America at Reputation. On this episode, Annie breaks down how different health systems are responding to...