We Are, Marketing Happy - A Healthcare Marketing Podcast

Today Jenny welcomes Courtney Mahlandt, Senior Director of Segment Marketing at Evernorth Health Services. Courtney discusses their journey into segmentation, driven by the expansion of their healthcare services beyond pharmacy benefits. They aim to understand their broader audience and their needs and emphasize the importance of involving multiple internal teams. This meant including sales and pr...

On today’s episode, Jenny is coming to you solo to discuss the recently released Experian State of Patient Access Report. The report is based on surveys of both patients and healthcare providers across the country, exploring their views on access to care over a three-year period. The report identifies five key aspects of patient access and reveals that both patients and providers agree that access...

On this episode, Jenny is again joined by Shelby Auer, Account Manager at Hedy & Hopp as they bring even more insights from their time at SHSMD 2023.  Today she and Shelby discuss the evolving landscape of healthcare marketing regulations, pointing out changes in marketing practices driven by HIPAA, FTC, and state laws. Jenny highlights the importance of understanding GDPR, even for U.S.-based...

Fresh off the plane from this year's SHSMD, Jenny and Shelby Auer, account manager at Hedy and Hopp, share their highlights from the conference in Chicago. They discuss various sessions and speakers, including insights on rural healthcare, brand management, internal communications, data-driven decision-making, and improving the patient experience. They also speak about the importance of learni...

On today’s episode, Jenny welcomes Ben Camp, CEO, and co-founder of RehabPath, a platform focused on improving the patient, caregiver, and family member experience in addiction treatment. Ben discusses the origins of RehabPath, which began in 2017, stemming from his prior work in marketing for addiction treatment centers and tech startups. He emphasizes the importance of the user and patient exper...

Today Jenny welcomes Sunny Yarrish, Director of Marketing, Digital, and Omnichannel at Myriad Genetics. On this episode, Sunny's journey into personal branding on LinkedIn takes center stage. Although Sunny humbly claims not to be an expert, she gets results and emphasizes the power of consistency over perfection. She began a challenge in February, posting daily on LinkedIn to share her insigh...

Today Jenny welcomes Megan Cornish, a licensed clinical social worker turned healthcare marketer. Megan shares her unique perspective on marketing and copywriting in the mental health space, emphasizing the importance of positive messaging and careful language choices.  They discuss the intersection of marketing and clinicians in driving demand and the need for clinician involvement in marketing s...

Today Jenny welcomes her longtime friend and VP of Marketing at TCARE, Julia Pitlyk. They dive into Julia's transition from the consumer packaged goods (CPG) industry to healthcare marketing, discussing the similarities, differences, and best practices that have emerged along the way. Jenny and Julia reminisce about their early days working together and reflect on how their shared love for pro...

You can’t fully understand the evolution of something without knowing the history. This is where Jenny and her guest, Michele Szczypka, Interim VP of Marketing and Communications SSM, begin today’s episode. Michele expresses the importance of understanding the industry's past to comprehend the impact of changes in the present. She emphasizes the value of this perspective for new graduates and...

As marketers, we know the patient journey to book an appointment isn’t linear. So, how do we optimize tactics to ensure you show up at the right place, at the right time?  Lindsey Brown, the Director of Digital Activation at Hedy and Hopp joins us today to share her insights about the steps, activities, and thought processes that the target audience goes through to decide on choosing a product, si...

After Jenny’s two-part series on the new HHS bulletin and movement from the FTC from two experts, she is recapping and giving a broad overview emphasizing the most essential parts you need to know. She discusses what compliance used to mean, what you could be doing unknowingly that is considered sharing data, and the reasoning around the fines levied at GoodRx and Better Health. She digs into what...

Is your team scrambling trying to figure out how to make your marketing analytics setup HIPAA-compliant with the new bulletin? Yep, everyone else is too. Today, Mark Brandes, Hedy & Hopp’s Director of Analytics and Decision Science joins the podcast to talk about the huge impact this bulletin from OCR has on healthcare marketers (as well as the FTC's ruling against GoodRX). Mark talks about to...

Is your team scrambling trying to figure out how to make your marketing analytics setup HIPAA-compliant with the new bulletin? Yep, everyone else is too. Today, attorney Drew Westbrook joins the show to discuss the bulletin released by OCR in December 2022. In the bulletin, OCR expanded the definition of what information is protected under HIPAA beyond what most people have read in the law and com...

Three weeks ago, I had a stroke and in April, I will have heart surgery. Turns out, I have had multiple strokes and the recent one is the only one I have known about. That is the craziest sentence to say and I’m still a little in shock that it’s real! But don’t worry - I’m fine! This episode is to tell my story. Today, I was honored to be named a Top Women Business Owner in St. Louis and I used my...

On today’s show Jenny is pleased to welcome William (Skip) Hidlay, Vice President and Chief Communications and Marketing Officer for the Ohio State University Wexner Medical Center, to talk about the exciting things he's been doing in the world of content marketing. Skip has been in his role for over two years and in that short time, he's already accomplished some truly impressive things. When he...

Today’s episode is all about the important role of building a health care system’s image. No one knows this better than today’s guest, Cindy Graham, Director of Digital Strategy at St. Luke’s Health System in Boise, Idaho. Cindy has worked in healthcare almost 25 years, and has been in her current role for almost a decade, which gives her a unique position to be able to share the changes that have...

We are pleased to be back to weekly episodes! Today, we introduce you to Hedy and Hopp’s 2023 Artist In Residence, Lauren Younge. As AIR, Lauren’s art will be featured on our website, podcast, social media, and more! Jenny and Lauren discuss her beginnings as a young artist, what inspires her work, how Covid changed her approach to creating, and steps that she took to take her art from a hobby to...

You’ve seen the beautiful artwork on Hedy & Hopp’s website, social media and podcast, but did you know who created it? Today you get to meet her. Jessica Hitchcock is the company’s 2022 Artist In Residence and has graciously joined the show to talk with Jenny. Jessica didn’t travel down the most traditional path in becoming an artist. She started out going to business school and had a strong i...

Today Jenny welcomes Deb Nevins, EVP of Customer Strategy at Point of Care Network (POCN). POCN is a platform whose goal is to help NPs and PAs practice at the top of their medical license. They help connect them to education, mentoring, and career opportunities. This episode discusses: How NPs and PAs now make up almost one-third of all prescribing clinicians in the U.S. Preferences of communicat...

As internet users, SEO, or Search Engine Optimization, is something that we interact with everyday whether we realize it or not. For healthcare providers, it’s a low-cost way to help reach more people, and ensure you show up in Google searches when they are trying to find care. No one knows this better than today’s guest, Suzie Schmitt, a Senior Digital Producer at Hedy and Hopp. Suzie discusses h...

You order your food on an app, you order your furniture on an app, you plan your travel on an app… So why shouldn’t there be something similar for your healthcare? Jenny welcomes Sal Braico, CEO and Co-Founder of Pivotal Health, to the show to explain how he has pulled it off. Sal has worked in healthcare for 20 years, and still realizes just how difficult it can be to navigate the confusing and c...

At-home medical equipment isn’t something new, but there is fresh innovation of remote monitoring tech that is changing the face of patient/doctor interactions. On today’s episode, Jenny welcomes one of the top innovators in this field, Bryan Potter, Head of Remote Patient Monitoring Solutions at Greater Goods, one of the leading providers of smart medical devices for remote patient monitoring. Th...

It’s hard to find a more perfect person to be on our healthcare marketing podcast than today’s guest, Noah Locke, Director of Marketing, Technology, and Analytics at UW Health in Madison, Wisconsin. Jenny and Noah begin the show talking about marketing budgeting. Noah discusses how budgeting at the beginning of Covid was not as difficult as it is now that the overall economy is finally feeling the...

It is vital to have a strong digital team to grow your organization and reach patient acquisition goals. But is your team performing as effectively as it could? Today Jenny welcomes Hedy & Hopp’s Director of Digital Activation, Lindsey Brown. Lindsey coordinates five different groups – Analytics, Paid Media, Development, Design/UX, and Digital Production. She talks about one of the most comple...

Telehealth: Finding the Human-Automation Balance On today’s episode Jenny has invited the perfect guest to discuss the past few years of telehealth and automation development, along with looking at the current and future evolution of these technologies. Lauren Howard, Telehealth Expert, Digital Health Strategist, Startup Operations and Success Executive, and CEO of ElleTwo joins the show. Both hea...