We Are For Good

We Are For Good Podcast - The Podcast for Nonprofits

Business EN ↓ 752 episodes

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Throu...

Author

We Are For Good

Category

Business

Podcast website

www.weareforgood.com

Latest episode

Jul 8, 2026

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Episodes

546. How It’s Built: Operational Magic That Puts Your Values to Work - Dorothy Chang 19.06.2024

Meet Dorothy . Her mission is to activate everyone’s capacity to become a more powerful version of themselves—in the workplace and beyond. She helps teams and leaders design the organizational tools, systems, and processes they need to put their values into practice. In this episode of "How It's Built," Dorothy shares how those of us in the social impact sector can create conditions...

545. Human-Centered Leadership + The Power of Adaptability: Thriving Through Organizational Transitions - Kamilah Martin 17.06.2024

Meet Kamilah . She’s successfully led and stabilized internal teams during several CEO and Executive Director transitions, known for her ability to heal fractured teams and lead with humanity. She’s sharing insights from her experience leading those teams with adaptability and curiosity.  Tune in for expert advice on fostering thriving, equitable cultures through human-centered leadership. This ep...

544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield) 12.06.2024

Meet Katherine . She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨ 💡Learn The Impact + Case...

543. Fundraising Best Practices in an Election Year - Shanna Birky 10.06.2024

Meet Shanna .  She’s the Vice President of Customer Experience at Classy, a GoFundMe affiliate. She’s helping nonprofits stay strong amid election-year noise 🗳️ Even during election years, charitable giving has increased in 8 of the last 9 cycles 📈 Nonprofits need to know how to maximize fundraising dollars, even if not directly linked to election causes. Tune in to discover key strategies to kee...

542. How It's Built: How to Create a Modern Donor Journey - Nicholas Kristock, Fleece and Thank You 05.06.2024

Meet Nicholas . He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode...

541. Real Talk: How to Build Authentic Relationships with your Donors and Team + The Story of Thoughtful Human - Maya Enista Smith 03.06.2024

Meet Maya . She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we discuss the power of small acts of hu...

Meet ImpactUp - coming to a city near you! 31.05.2024

Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating th...

540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney 29.05.2024

Meet Kel . She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations...

539. From Ideas to Impact: How to Actually Influence + Implement Change - Michael Sheldrick, Global Citizen 27.05.2024

Meet Michael . He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change i...

538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams 22.05.2024

Meet Kim . She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting tradition...

537. Catalyzing Change + Crafting Award-Winning Campaigns That Capture Hearts and Minds - Stacy Huston, SixDegrees.Org 20.05.2024

Meet Stacy . She’s the Executive Director of SixDegrees. Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities😍 Stacy is sharing her award-winning strategies for crafting effective campaigns that leverage partnerships and media to drive social impact.  Tune in to learn tactics for creating memorable campai...

536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen 15.05.2024

Meet Kyle . He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  I...

535. Liberatory Leadership: Centering Equity and Justice in Nonprofit Work - April Walker 13.05.2024

Meet April . She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches...

534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project 08.05.2024

Meet Alicia . Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact...

533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US 06.05.2024

Meet Alison . She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across differe...

532. Strategies for a Successful GivingTuesday Campaign (NMS Replay) - Celeste Flores, Amanda Liaw, and Megan Huffman 01.05.2024

Meet Celeste , Amanda , and  Megan . They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesd...

531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada 29.04.2024

Meet Ronen . He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. T...

530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay) 24.04.2024

Meet Duyen , Kathryn and Alyssa . These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the val...

529. Reimagining Nonprofit Missions for Today's World - Dorri McWhorter, YMCA of Metropolitan Chicago 22.04.2024

Meet Dorri . When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded...

528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA 17.04.2024

Meet Shelley .  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity,...

527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz 15.04.2024

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case stud...

526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier, The Farmlink Project 10.04.2024

Meet Ben . As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S....

525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee 08.04.2024

Meet Ann . She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment t...

524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success 03.04.2024

Meet Seth . For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charity auction👨‍⚖ to powerful moments of philanthrop...

523. How to Use Storytelling, Data, Partnerships, and Advocacy to Drive Systems Change - Sixto Cancel, Think of Us 01.04.2024

Meet Sixto . He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs...

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