We Are For Good
We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Throu...
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We Are For Good
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
Designing Tomorrow: The Modern Playbook for Social Impact Brands - Eric Ressler 29.03.2024 6:08
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission? Meet Designing Tomorrow , the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic. Think of it as a modern playbook for navigating our rapidly-changing, digitally-driven...
522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley 27.03.2024 39:52
Meet Cameron . He’s the CEO of Community Boost, serving over 1,000 nonprofit clients and has helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that r...
521. The Role of Metrics + Evaluation at the Intersection of Social Justice - Liza Mueller 25.03.2024 38:16
Meet Liza . She believes that transformational social change can happen only when deep trust, respect and community voice are centered across the board. She’s the Vice President of Knowledge and Thought Leadership at Echoing Green, an org that discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. She’s walking us through groundbreaking research on...
520. 9 Nonprofit Trends That Matter in 2024: Media scales impact. - Jon McCoy, Becky Endicott, Carolina Garcia Jayaram and Eva Bloomfield 20.03.2024 55:58
Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram , CEO, and Eva Bloomfield , CMO, from The Elevate Prize Foundation,...
519. Building Community Through Authentic Engagement: Lessons from the Michael J. Fox Foundation - Becca Lockhart and Tyler Hyacinth 18.03.2024 33:04
Meet Becca and Ty . These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagemen...
518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush 13.03.2024 36:02
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours. Joining us today is Vance Rous...
517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black 11.03.2024 33:28
Meet Nick . He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors,...
516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord 06.03.2024 41:28
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord , SVP of Marketing and Communications at RKD Group, joins...
515. The Cost of Code-Switching for Fundraisers of Color + The Health Effects of Racism in the Sector - Jonah Nigh, The New School 04.03.2024 37:20
Meet Jonah . This Renaissance man has a resume that is just as unique as it is impressive. He’s a classically trained singer🎶, a baker who was a semi-finalist on Season 1 of NBC’s Baking It 🍰 and an accomplished fundraising leader who is the senior vice president of Development and Alumni Engagement at The New School. On top of all that, he co-founded The Forum for BIPOC Fundraising Professional...
514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch 28.02.2024 35:09
We’re back with another trend during our 9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence. Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch , Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to gui...
513. Cultivating Wellness in Leadership: How The Teaching Well's Approach Revolutionizes Nonprofit Work Environments - Lindsey Fuller 26.02.2024 46:54
Meet Lindsey . She’s the Executive Director of The Teaching Well, a nonprofit wellness collective of educators, education leaders and healers. She’s unraveling the intricacies of creating a culture that priotizes wellness in the nonprofit sector. You won’t want to miss her perspective on whole leadership, which emphasizes the need for environments that employees don't have to recover from, an...
512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson, charity: water 21.02.2024 40:23
Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled...
511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar 19.02.2024 48:58
Meet Neda . From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital land...
510. 9 Nonprofit Trends That Matter in 2024: Our sector needs whole leaders. - Jon McCoy, Becky Endicott, and Sonya Perez-Lauterbach 14.02.2024 42:26
We’re at the halfway point of the 9️⃣ Nonprofit Trends that Matter in 2024 Series - welcome back! This week, we’re talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach , founder of Atlas Leader...
509. Reimagining Philanthropy: How American Cancer Society's BrightEdge is Pioneering a New Model of Philanthropy - Alice Lin Pomponio 12.02.2024 37:45
Meet Alice . For her, finding life-saving cancer treatments is personal, not just professional. With a career in biotech that's witnessed industry milestones, she now leads BrightEdge at the American Cancer Society. BrightEdge is a venture capital fund directing philanthropic donations to startups pioneering cancer-fighting solutions. Established in 2019, it's already invested $28.9 mill...
508. 9 Nonprofit Trends That Matter in 2024: Upskill in the Age of AI + New Tech - Jon McCoy, Becky Endicott, and Shereese Floyd 07.02.2024 33:41
Welcome back to another week of the 9️⃣ Nonprofit Trends that Matter in 2024 Series! This week, we're delving into upskilling in the age of AI and new tech With technology advancing rapidly, it's essential to work smarter, not harder. Join us as we explore the power of AI, its ethical use, and how to balance it with your human empathy and lived experience. Special guest Shereese Floyd, F...
507. Leading With Light: Choosing Conscious Leadership When You're Ready For More - Jennifer Mulholland and Jeff Shuck 05.02.2024 49:26
Meet Jeff and Jennifer . They’re the co-leaders of Plenty, where their vision is a world of plenty for everyone — plenty of health, hope, happiness and fulfillment. Their forthcoming book, “Leading with Light” offers a blueprint to help you become more aware of what works for you, more attuned to your soul’s deepest calling, and more confident in the choices you make📘 They're offering up the...
506. 9 Nonprofit Trends That Matter in 2024: Retention is an inside job. - Jon McCoy, Becky Endicott, Evan Wildstein, and Michelle Flores Vryn 31.01.2024 45:41
Welcome back to week three of our 9️⃣ Nonprofit Trends that Matter in 2024 Series! It’s time to name the elephant in the room: Retention. But we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside o...
505. How Mother Cabrini Health Foundation Launched + Scaled with a Startup Mentality - Channon Lucas 29.01.2024 40:12
Meet Channon . Five years ago, she started as the second official employee of Mother Cabrini Health Foundation, New York’s largest grantmaking foundation. Since then, the Foundation has granted over $635 million to nonprofits improving the health and well-being of New Yorkers 🏥From the jump, Channon set out to disrupt traditional philanthropy practices and organizational structures. She’s pulli...
504. 9 Nonprofit Trends That Matter in 2024: It's No Longer Business As Usual. Period. - Jon McCoy, Becky Endicott, and Brett Hagler, New Story 24.01.2024 41:20
Discover the secrets to not just surviving but thriving in the nonprofit sector. Our 9️⃣Nonprofit Trends that Matter in 2024 Series continues🥳 This week, we’re diving into the 1st trend: It’s no longer business as usual. Period. Let’s face it things are never going back to “the way it’s always been.” We’re sharing who’s doing it well, our PRO tips and what we’re hearing in the community about thi...
503. Simplifying + Scaling Social Impact: Practical Tools for Maximizing Your Impact - Scott Curran 22.01.2024 54:00
Meet Scott . He’s a visionary social impact and legal adviser to global brands and nonprofits🌍 He’s the CEO and Founder of Beyond Advisers, with current and former clients including the Clinton Foundation, UN Foundation’s Clean Cooking Alliance, The Starbucks Foundation, Sean Penn’s CORE and many more. Navigating uncertainty and fostering organizational growth is a challenge, but Scott's ins...
502. 9 Nonprofit Trends That Matter in 2024 - Jon McCoy, CFRE and Becky Endicott, CFRE 17.01.2024 33:05
Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2024 Series ! This is where we introduce the trends we believe nonprofits should get behind in the new year and beyond. Over the next several weeks, we’re rolling out each of these trends, curating resources for each one and bringing epic guests to share their insights all to help you elevate your mission in 2024. Join us to e...
501. Building Thriving Teams + Crafting Strategic Plans for Success and Retention - Kishshana Palmer 15.01.2024 42:20
Meet Kishshana . She’s an evangelist in her belief that having amazing talent is the #1 competitive advantage in your business💪 Her perspective is a valuable lens to evaluate and elevate organizational cultures. She’s bringing her insights on building thriving teams, crafting strategic plans for success, and creating a retention culture. This is a must-listen for all leaders who want to level up...
500. The Power of Collective Generosity: A Conversation with Rick Shadyac of St. Jude Children's Research Hospital 10.01.2024 33:34
Meet Rick . He’s the President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The hospital's success is rooted in a journey marked by innovation and philanthropy. The fabric of humanity is woven with stories of res...
499. 6 Takeaways + One Good Thing from Season 8 - Jon McCoy, CFRE, Becky Endicott, CFRE and Julie Confer 22.12.2023 44:38
Season 8 Finale 🎉 As another incredible chapter closes, join Jon, Becky, and Julie to take a look back at Season 8. We're reflecting on our favorite episodes, unforgettable mic drop moments and the key themes that shaped this season. From heartwarming highlights to action-packed insights, we've curated the best of the best for you. So, pull up a chair, plug in your headphones and let&a...
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