We Are For Good
We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Throu...
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We Are For Good
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
400. Celebrating 400 Episodes of the We Are For Good Podcast 🥳 - Jon McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder 22.03.2023 42:32
We’re flipping the script on the 400th episode🥳 Our dear friend Dana Snyder is interviewing Jon and Becky about all things We Are For Good Podcast. We’re diving into the starting point of the pod, PRO, the community and so much more. Join us for a peak behind the curtain at what we’ve learned and what we're forecasting for the next 400 episodes. 💡Learn The reason behind starting a podcas...
399. Using TikTok to Grow Your Impact -for Good - Brett Peters 20.03.2023 35:39
Meet Brett . He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sy...
398. 9 Nonprofit Trends That Matter in 2023: Normalize Rest - Jon McCoy, CFRE, Becky Endicott, CFRE and Kimberly O'Neil 17.03.2023 46:59
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re lifting our final trend, Trend #9: Normalize Rest. We’re all about asking the bigger question here, “What if you cared as much about yourself as you did your mission?” Here to explore this topic with us is Kimberly O'Neil , an award-winning professor, executive leader, and social good expert who was the youngest Afr...
397. Solving Hunger in America by Locking Arms for Impact - Luis Guardia 15.03.2023 45:52
Meet Luis . He’s the President of the Food Research & Action Center (FRAC), a national nonprofit improving the nutrition, health, and well-being of people struggling against U.S. poverty-related hunger through advocacy, partnerships, and by advancing bold and equitable policy solutions. 👏He’s sharing how FRAC locks arms for impact and the ripple effect of those partnerships. We all have a rol...
396. A Holistic Approach to Leadership Development - Sonya Perez-Lauterbach 13.03.2023 40:21
Meet Sonya . When this incredible human entered our midst in the We Are For Good community, we just knew we’d met a kindred spirit. As a certified Leadership and Change Management Coach, she shares her critical insight and support with clients, empowering them to navigate change with more resilience, clarity, and joy. She’s sharing her perspectives on the unique challenges that leaders in the soci...
395. 9 Nonprofit Trends That Matter in 2023: Lock Arms for Impact - Jon McCoy, CFRE, Becky Endicott, CFRE and Anne Marie Dougherty 10.03.2023 37:08
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re diving into Trend #8: Lock Arms for Impact. We can’t go at this alone to accomplish the Impact Uprising. This is going to look a lot like breaking down walls, leaving our silos, and solving for the bigger picture - together. Joining the conversation is Anne Marie Dougherty , CEO of the Bob Woodruff Foundation. She’s shar...
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact - Valerie Brown 08.03.2023 52:33
Meet Valerie . This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where...
393. Principles of Building + Scaling Organizations - Brian Joseph 06.03.2023 44:16
Meet Brian . He’s the Co-Founder and Co-CEO of RevJen Group, a social enterprise dedicated to empowering nonprofit leaders and their organizations. Through revenue capacity-building workshops, facilitated peer groups, and community membership, RevJen amplifies the impact of leaders in the social sector. Brian is bringing his more than 20 years of experience and unique insights on building and scal...
392. 9 Nonprofit Trends That Matter in 2023: Be a Change Agent - Jon McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya 03.03.2023 40:46
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re breaking down Trend #7: Be a Change Agent. This is the year to find your voice and stand proudly in support of a mission or movement. You have the power to make a difference in the world with your voice. Here to add a spark to this conversation is Tania Bhattacharyya , founder of Lumos Marketing and rockstar fundraiser (...
391. The Pathway from Chief Development Officer to CEO - Michelle Flores Vryn, CFRE and Adrienne Longnecker, CFRE 01.03.2023 55:30
Meet Michelle and Adrienne . We have two dynamic leaders in the house🤩 Michelle is Chief Development Officer at OneStar and Adrienne Executive Director at Colorado River Alliance. They’re talking through their own career pathways and the lessons they’ve learned along the way. We’re exploring the potential pathway from CDO to CEO and the barriers that may exist. Tune in for their expert tips to fi...
390. The Mission of No One Left Behind - Jeff Phaneuf 27.02.2023 32:46
Meet Jeff . From high school teacher to Congressional campaign manager to U.S. Marine, Jeff has dedicated his life to serving others. Today, he’s the Director of Advocacy at No One Left Behind, the longest-standing nonprofit dedicated to our local allies from the wars in Iraq and Afghanistan. Tune in to hear how No One Left Behind is advocating to keep our allies safe and provide them with the sup...
389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott CFRE and Nejeed Kassam 24.02.2023 49:47
Welcome back to our Friday Series, Trends that Matter in 2023. We’re going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kassam , Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront...
388. Want to be a Nonprofit Leader? Here's Your Pathway. - Dr. Patton McDowell, MBA, CFRE 22.02.2023 40:31
Meet Patton. This nonprofit consultant and coach has worked with nearly 275 organizations on their leadership development, fundraising and strategic planning. On his podcast Your Path to Nonprofit Leadership, Patton chats with nonprofit leaders around the world and in 2022 he published a book by the same title. We’re talking about how you can identify your leadership goal and create a detailed pla...
387. How to Build the Infrastructure to Succeed in Fundraising - Mary Hackett 20.02.2023 38:02
Meet Mary . As a frontline fundraiser, she built her own software to crunch the numbers saving herself time and energy and her fundraising results skyrocketed 🚀 Ten years ago, she founded Databasey, which has helped more than 500 organizations make sense of their data. She’s sharing her insights for making data and operations more streamlined and user-friendly. Tune in to get excited about using...
386. 9 Nonprofit Trends That Matter in 2023: Community is Core - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones 17.02.2023 43:20
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re exploring Trend #5: Community is Core. It’s no secret that we believe community everything, and we want to empower you to co-build a community around your missions. The philosophy of community building is no longer “build it and they will come.” True community is building WITH people. Plus, this conversation means we get...
385. Centering People-Driven Analytics + Data Equity - Meena Das 15.02.2023 45:07
Meet Meena . She’s a community data strategist who helps nonprofits and social impact agencies advance human-centered data insights - focusing on equitable research tools and analyzing engagement. She helps nonprofits and social impact agencies with mindful research practices for a social justice-centered community. Plus, she’s just an incredible human who volunteers as advisor to 10+ amazing smal...
384. 9 Tools for Creating Social Impact - Jacob Harold 13.02.2023 43:11
Meet Jacob . This former Greenpeace activist, social change strategist and former President and CEO of Guidestar (now Candid) has seen social movements rise to make lasting impact in our world. His recent book “The Toolbox: Methods and Mindsets for Maximizing Social Impact” is the book for changemakers and he’s exploring the concepts in the book with us on the podcast 🙌Tune in for this deep dive...
383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler 10.02.2023 40:34
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 Today we’re breaking down Trend #4: Marketing is Mission . Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we e...
382. The New Playbook: Investing in Young People to Tackle Climate Change - Lissie Garvin 08.02.2023 43:56
Meet Lissie . She’s the Foundation and Fellowship Program Director for the 776 Foundation, an org we truly believe will change the world. It was founded to fund problem-solvers combatting inequity worldwide through brilliant and creative methods. Focused specifically on climate change as a “technological, social, and political issue,” the fellowship’s first round of funding was awarded to 20 indiv...
381. The Love of Books + The Power of Community: Meet the Little Free Library - Greig Metzger 06.02.2023 38:40
Meet Greig . He’s the Executive Director of Little Free Library, an org that builds community, increases access to books and inspires readers 😍📖 This movement continues to grow with more than 150,000 registered book-sharing boxes worldwide in all 50 states, 115 countries and seven continents - all run by volunteers. But, that’s not all - this nonprofit grants Little Free Libraries full of books...
380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE 03.02.2023 30:02
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about t...
379. Learning to be an Ethical Storyteller - Christy Kern 01.02.2023 43:26
Meet Christy . She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips. 💡 L...
378. Unlocking the Impact of Proximate Leadership - Tulaine Montgomery 30.01.2023 58:37
Meet Tulaine . She’s a social entrepreneur, educator and community organizer. She serves as Co-CEO at New Profit, a venture philanthropy org that backs social entrepreneurs who are advancing equity and opportunity. She’s sharing how leaning into proximity, though listening and valuing people's lived experience, can lead to true transformation. Don’t miss Tulaine’s heartwired counsel that had...
377. 9 Nonprofit Trends That Matter in 2023: Trust Based Philanthropy - Jon McCoy, CFRE, Becky Endicott, CFRE and Carolina García Jayaram 27.01.2023 42:03
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 🥳 In week three, we’re taking a look at the 2nd trend: Trust Based Philanthropy + Leadership. We couldn’t have this conversation without inviting Carolina García Jayaram to talk about what this looks like in action. She’s the Founding CEO at The Elevate Prize Foundation, where their goal is to Make Good Famous. Tune in for a conver...
376. A Crash Course on Major Gift Qualification - Meg George 25.01.2023 51:20
Meet Meg . She’s Co-Founder and President of George Philanthropy Group , where their team has raised over $1B as major gift advisors, Meg’s career changed when she learned which questions to ask and how to pose them. She’s sharing those lessons learned including 1) how to qualify your major gift asks and 2) ensuring your asks will be strategically aligned. This episode is a must-listen for fundrai...
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