We Are For Good
We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com . About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Throu...
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We Are For Good
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
425. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE 19.05.2023 30:33
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring the final three trends: the power of building community to advance our work, the importance of authentic storytelling and a reminder to be human. We believe deeply in the democratization of free ideas so hop...
424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry 17.05.2023 41:21
Meet Coeylen and Kai . This dynamic duo is part of the team at Mira Fellowship, where they’re building a blueprint for the future by reframing our most intractable issues and discovering solutions that empower individuals to action. As Director of Story, Kai helps turn the fellow's ideas into clear communicable stories. And, as Director of Curriculum, Coeylen is passionate about the creative...
423. Making Ethical Impact the Norm - Jenny Nuccio 15.05.2023 40:16
Meet Jenny . She lives her values out loud as an entrepreneur who’s passionate about making a positive impact in the world🌍 Jenny is the Founder and CEO of Imani Collective, a global social enterprise and woman-empowerment program focused on defeating generational poverty through education and employment opportunities in Kenya. Her new book “Let It Be Wild” (which comes out later this month!), ex...
422. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE 12.05.2023 36:15
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring Fundraising Effectiveness Project data, how generosity looks different, and what’s building within the data revolution. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a n...
421. How to Build Organizational Capacity in a Season of Evolution - Karen Cochran 10.05.2023 39:05
Meet Karen . She’s often heard saying fundraising isn’t about the dollars, but rather what the dollars can do. After leading and mentoring teams that raised more than $1 billion during her three-decade career, she launched Philanthropy Innovators to help organizations reimagine what’s possible in fundraising and advancement. We’re exploring everything from building organizational capacity to takin...
420. Developing the Right Mindset to Unlock Innovation and Creativity - Virginia Almendarez 08.05.2023 46:46
Meet Virgina . We feel like we are getting a treat today as we spend time with one of our favorite leadership coaches of all time. She’s in her 20th year in the nonprofit sector and has worked with incredible organizations like The Apollo Theater, the Puerto Rican Conservation Trust, New York University, and the City University of New York. Her love of coaching and empowering others is expansive a...
419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett 05.05.2023 18:56
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr’s recently released State of Nonprofit Marketing Report . This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and expe...
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio 03.05.2023 34:06
Meet Tim . Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marke...
417. Your Email Marketing Masterclass - Katelyn Baughan 01.05.2023 28:24
Meet Katelyn . After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investme...
416. The Funder’s Mindset: Building Authentic Relationships + Investing in Wellness - Liz Aybar Conti 28.04.2023 41:58
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. This third conversation is examining authentic relationships and the role funders play in supporting wellness. Today’s guest Liz Aybar Conti is the CEO of Margulf...
415. From $275k to $51M: How to Become a High Growth Nonprofit - Matt Scott 26.04.2023 42:53
Meet Matt . This fundraiser, author and CEO, once helped take an org from $275,000 raised to $51 million in seven years🤯 He’s now the CEO and Co-Founder of CauseMic, a consultancy that helps nonprofits grow their organizations using the best for-profit methods. In his new 🆓book, The High-Growth Nonprofit, he shares the lessons learned from more than a decade spent helping nonprofit leaders fully...
414. Meet the Mission: Cameras For Girls: Lifting Women's Voices Through Photography - Amina Mohamed 24.04.2023 39:38
Meet Amina . This founder is on a mission to fuel women’s empowerment and gender equity in Africa using photography as the catalyst. Amina came to Canada in 1972 as a refugee from Uganda and grew up connected to two vastly different countries and cultures. Her love of photography led her to spend 15 years in the film in TV industry until she founded Cameras for Girls. Through this nonprofit, parti...
413. The Funder’s Mindset: Funding Beyond Checks: Enriching Partnerships to Fuel an Uprising - Sean Couch 21.04.2023 29:54
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes to make the grantee/funder relationship symbiotic, empowering (and simple!) for all. This second conversation is exploring creative funding and threading story in your ask with Sean Couch. As the President and Co-Trustee of the J.W. Couch Foundation,...
412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd 19.04.2023 48:34
Meet Ashley . Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This i...
411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays 17.04.2023 44:04
Meet Cody . Who wants to make events easier ane more streamlined? 🙋We brought this incredible nonprofit events + marketing expert onto the pod, because Cody understands how marketing strategies lessen the overwhelm and overwork nonprofiters experience when building events. Tune in to learn how to integrate your mission’s values into your event theme, how to develop a virtual event strategy, and h...
410. The Funder's Mindset: Recognizing the Humanity of Both Sides - Jon McCoy, CFRE, Becky Endicott, and Hillary Fulton 14.04.2023 34:51
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. Joining us is Hillary Fulton , Founder and principal of Hopeful Consulting. She’s bringing her expertise from the nearly two decades she spent with one of the cou...
409. The Path to Healing Both Systems + People - Lindsey Fuller 12.04.2023 52:28
Meet Lindsey . She’s a fierce advocacate for folks on the margins, she builds human-centered, anti-racist systems to inform strong adult school climates. She’s the executive director at The Teaching Well, a nonprofit wellness organization founded on Ohlone land in Oakland, CA. They’re a majority BIPOC, identity-forward team, we believe we can no longer bypass the educator to get to the student. Li...
408. How to Find + Track KPIs for Your Org That Really Matter - Brett Kopf 10.04.2023 40:51
Meet Brett . As a founder, he’s passionate about improving education and goes deep to understand problems and create solutions. With his brother David, he founded Remind.com which is now used by 30 million active users who send billions of messages to families with the goal of giving students an opportunity to succeed Together, they also founded Omella in 2019 after seeing the difficulty educators...
407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett 07.04.2023 42:47
Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for...
406. Proximity, Community, Compassion: How to Harness Humanity around Criminal Justice - Marc Howard 05.04.2023 56:11
Meet Marc . He is one of the country’s leading voices and advocates for restoring humanity to the American criminal punishment system. He’s the Founder and President of the Frederick Douglass Project for Justice, a nonprofit that launched in 2020 and allows members of free society to connect with people in prisons to discover firsthand our common humanity and advocate for systemic change. As a pro...
405. Making Tech Human + Accessible for the Small Nonprofit - Cherian Koshy 03.04.2023 41:17
Meet Cherian . This dynamic and innovative fundraiser believes that tech can be accessible to everyone especially the small to medium nonprofit. Following two decades of frontline fundraising, he founded Nonprofit Operating System, a comprehensive platform designed to help organizations streamline their operations and maximize their impact. If you tuned in for 2023 Trend #6: Humanize the Digital E...
404. Good Jobs Friday Series (Pt. 2 For the Hiring Org): How to Find + Hire Remarkable Talent at Your Nonprofit This Year - Brooke Hodnefield and Tim Foot 31.03.2023 35:13
Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to k...
403. The Superpower of Listening + Centering Community - Alia Whitney-Johnson 29.03.2023 41:58
Meet Alia . While studying engineering at MIT, she traveled to Sri Lanka for tsunami relief work. It was there that her world unexpectedly changed when she met an 11-year-old girl who would change the trajectory of her life forever. This encounter led her to found Emerge Global, an award-winning nonprofit that supports survivors of child sexual abuse in Sri Lanka in healing and developing their se...
402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen 27.03.2023 34:13
Meet Javan . He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org gained worldwide attention through their creation of the Kony 2012 campaign. Javan then fo...
401. Good Jobs Friday Series (Pt. 1 For the Job Seeker): How to Find + Land a Good Job in the Nonprofit Sector This Year - Brooke Hodnefield and Tim Foot 24.03.2023 32:56
Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to k...
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