John Miglautsch
WDMA - Daily Marketing News
We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.
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Episodes
Affleck Dunkin, Blissetts Binding, Customers Constant, Improve DM Response
05.04.2023
19:59
Heinz Fraud, CX Engagement, CTA Tips
04.04.2023
17:01
AI Hype-Fishburne, DMail Response Triggers – Gould
03.04.2023
19:00
Dumb Phones, Seeing like TikTok – And like DMAIL
31.03.2023
19:54
AI Written & Read-Fishburne, Make it Simple-ROI will Soar-Johnson
27.03.2023
16:46
Rwanda Purpose, CAC & LTV Ecommerce
27.03.2023
25:45
Tangerine Hoops, Sustainable Brands, 3 Ways to Survive, D-Marketing Recession
23.03.2023
19:59
Reynolds, Clean Rooms, Cloud Computing, Cut Budget Your Ad Budget
21.03.2023
18:38
Busy-Fishburne, Global DMAIL Report, DMAIL ROI
20.03.2023
20:14
Hormel Hardcort, Sustainable DMAIL, NASA on CO2
17.03.2023
22:51
KFC DoubleDown, Add Desirability to your DMAIL – Gould
17.03.2023
17:12
Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science
15.03.2023
19:36
Brand Search for Meaning, Maslow Wrong, Building Targeted Lists
14.03.2023
18:40
UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould
13.03.2023
19:52
USPS Clown & RFM Segmentation Thoughts
10.03.2023
20:53
Coke Masterpiece, OnWisconsin, ANA Media & MAIL Report
09.03.2023
18:06
Micro Condoms, Stereotyping Women & Maximize your DMAIL
08.03.2023
19:44
Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail
07.03.2023
20:54
Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback
06.03.2023
17:57
DON’T LISTEN to Industry Sages – Mark Ritson
02.03.2023
23:16
Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline
01.03.2023
23:10
If Only, CAC and More, Acquiring vs Keeping
28.02.2023
20:17
AI Pivot, Anti-Personalization, Testing Power
28.02.2023
20:55
Calculating Customer Lifetime Value (LTV)
24.02.2023
21:01
Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy
23.02.2023
18:46
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