Wavelength

Nadia Nizar, Senior Director of Corporate Communications at Blue Prism and former director of influencer relations at Resonance, spoke to Daniel and Claire about the evolving role of analyst relations and why it should be a strategic part of any company's marketing strategy. Topics: What is analyst relations, and why should companies care? Choosing the right analyst firms to engage with Using...

Luke Farrugia, VP of Marketing at leading digital signage company ScreenCloud, spoke to me about the changing role of marketing leaders and why you need to get your data strategy started from day one. Topics: The challenges of marketing a tech brand during and after the COVID-19 pandemic. The importance of understanding target audiences and personas. The role of behavioural science and neuroscienc...

This episode, Dan goes over Sam Altman (CEO of OpenAI)'s testimony to a Senate subcommittee about the potential benefits and dangers of AI. Looking at his statements, the effect of the hearing, OpenAI's recent key messaging, and the broader media landscape around AI, we drew out 4 key lessons from this story: Nail your key messaging. Monitor the media landscape. Lead the conversation, alte...

Joe Giddens, `Director of Content & Communications at CybSafe and former Detective at the Metropolitan Police's Cybercrime Unit, spoke to me about why marketers have to resonate on their customers' frequency. Topics we discussed included: Why your target audience has a frequency on which they resonate, so a marketer's mission is to find that frequency and resonate with them. The ro...

Jane Wakefield, former Senior Tech Journalist at the BBC and podcast host for UK Tech News and Boardwave, spoke to me about her experience moving from mainstream to B2B tech news, covering tech in Ukraine during the war, and the need to tell a human story when communicating the work your company does. Topics we discussed included: How moving away from Jane's previous role with the BBC allowed...

This week Chas Kielt , a Global Corporate Communications Executive and former senior marketing professional at companies like Experian, Citrix, Reltio, and Pyramid Analytics, spoke to me about the importance of intellectual curiosity, the role played by brand equity, and how to make your company's story relatable to potential buyers. Topics we discussed included: Why intellectual curiosity is...

This week Aurelien Mottier , CEO and co-founder of Operatix, spoke to me about sales cycles, the B2B tech market, and how leaders can put the right People, Processes, and Technology in place. Founded in 2012 and with 3 offices worldwide, Operatix specializes in accelerating growth and increasing revenue for B2B Software companies across North America and Europe. Operatix has worked with some of th...

Please welcome Sebastian Moss , Editor-in-Chief at Datacenter Dynamics! Seb came on to talk about heatwaves, how many pitches he gets a day, and why running a datacenter publication doesn't mean you can't be critical of datacenters. Datacenter Dynamics is a leading source of datacenter analysis, news, and opinion, with over 400,000 monthly readers Topics we discussed included: Datacenter electrica...

Daniel Harrington and Tom Clayton from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next. Will Microsoft or Google be the winner for the best AI chatbot-powered search engine? How will stock changes affect upcoming headlines? What does this all have to do with the cloud? And why will it alter the data economy? Check out this episode on our web...

Daniel Harrington and Matthew Kirtley from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next. What happens now Tech Nation's closed down? How strong is the lawsuit against OpenAI and GitHub's Copilot? Is the UK's semiconductor strategy clear enough? And what effect will sweeping layoffs have on the global talent pool? Check out this episode on...

Daniel Harrington and Chris Noade from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next follow, as always. This week's topics: Hackers target the Royal Mail. Is Twitter the culprit as 200 million user profiles appear on the dark web? Microsoft plans to invest $10bn in OpenAI and integrate ChatGPT into MS Office. Check out this episode on our...

2022 was a monumental year in B2B tech, and Wavelength took you through all the highs and lows. With an industry in the process of reinvention, Daniel Harrington is joined by Jamie Nightingale and Alex Izza to go over Resonance's headline predictions from the last eight months, what we got right, and where it's all going next. The big topics: The Online Safety Bill Big Tech stock drops and layoffs...

This week we have a special guest! Ben Wodecki, Assistant Editor at AI Business, comes on to discuss all things ChatGPT and Generative AI with Daniel Harrington. We talk about: What's made ChatGPT an overnight celebrity. Concerns about bias and misinformation. Incoming copyright and IP infringement lawsuits. Potential use-cases and the competitive landscape with Meta, OpenAI, and DeepMind. What's...

Daniel Harrington and Marin Counter from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next follow, as always. This week's topics: Elon Musk buys Twitter; fires half the staff Crypto exchange FTX collapses, embarrasses investors OpenAI releases ChatGPT to rapturous applause Check out this episode on our website here: https://www.resonancec...

Daniel Harrington and Rob Preston from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next. This week's topics: The chip war between the U.S. and China reaches new heights. The US's new AI Bill of Rights. The European Commission makes it easier for you to sue AI. Tesla presents its humanoid, plant-watering robot: Optimus. A roundup of previous s...

Daniel Harrington and Anya Bickerton from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for next. This week's topics: Nvidia unveils new GPUs, and new AI services, at GTC. Ofcom launches probe of Google, Microsoft, and Amazon's cloud dominance. 17-year-old Uber and Rockstar hacker arrested. Getty Images bans AI-generated art. The UN election set to...

Daniel Harrington and Alexander Orbell from Resonance go over the biggest news in B2B tech and predict what upcoming headlines to watch out for. This week's topics: Kwasi Kwarteng blocks the Chinese purchase of Pulsic, a UK electronics firm, citing security concerns. Data centre water usage is in the spotlight as Thames Water prepares a hosepipe ban. Amazon pushes for a greater share of the US hea...

Daniel Harrington and Laura Cameron from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. This week's topics: BlenderBot 3 caught spouting controversial statements. The NHS 111 cyberattack. Rishi Sunak's plans for AI in the classroom. Home Office to use facial scanning to track convicted migrants. Zhao Weiguo, Chinese semiconduct...

Daniel Harrington and Jamie Nightingale from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. This week's topics: Meta hits rough ground with first-ever quarterly drop in revenue.  US Congress passes bill to boost domestic semiconductor manufacturing.  Energy-tech provider and renewables supplier Octopus angles for £1bn...

Daniel Harrington and Daniel Lewis from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. This week's topics: The UK's Online Safety Bill hits the rocks as Boris Johnson resigns.  BT workers vote to strike; while Amazon promises new 8,000 jobs.  The Log4j vulnerability is set to remain for a decade.  Drone superhigh...

Daniel Harrington and Tom Clayton from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. This week's topics: Recent Supreme Court decisions and the importance of data privacy.  The hunt for the 'Cryptoqueen', Dr Ruja Ignatova.  The Ryder review into the use of biometric data.  Changes to UK copyright law; giving AI...

Daniel Harrington and Sarah Hersey from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. This week's topics: The UK Government's new Digital Strategy in Healthcare.  Big Tech's Hiring Freeze.  Apple's Buy Now, Pay Later announcement.  Keeping up with the Musks. Elon Musk finds himself in hot water once again. Googl...

Daniel Harrington and Chris Noade from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. This week's topics: Frontier: the world's first exascale supercomputer. Broadcom's acquisition of VMWare. The EU forces Apple to accept USB-C charging. Updates on the US's American Data Privacy and Protection Act, and the UK's Data Reform Bill...

Daniel Harrington and Alexander Orbell from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. This week's topics: Clearview and DeepMind's data privacy breaches. ARM's imminent listing on the NASDAQ. The Bitcoin crash: Tether, Luna, etc. An update on Musk's $44bn Twitter takeover. Music used under Creative Commons license: Space J...

Daniel Harrington and Daniel Lewis from Resonance go over the previous fortnight's biggest news in tech, and predict the upcoming headlines to watch out for. Music used under Creative Commons license: Space Jazz by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/8328-space-jazz License: https://filmmusic.io/standard-license