Jim Lauria and Adam Tank
Water We Talking About?
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
Author
Jim Lauria and Adam Tank
Category
Podcast website
Latest episode
May 5, 2026
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Episodes
James Adduci: Your Story is Your Network 05.05.2026 27:14
On this episode of Water We Talking About, we are joined by James Adduci. He breaks down the strategy behind building meaningful industry relationships and the specific ways storytelling can influence stakeholders and lead to better project outcomes. James proves that while the water industry is built on engineering, it truly runs on human connection.
Suzan Marie Chin-Taylor: The DooDoo Diva's P.R. Masterclass 19.03.2026 26:20
Visibility is a form of currency in the water sector. This week, we sit down with Suzan Marie Chin-Taylor to discuss the strategic importance of PR. From managing public perception to the "nuts and bolts" of media outreach, Suzan provides a roadmap for professionals looking to influence the influencers. Learn the exact tactics needed to win over editors and ensure your message is acted u...
Sheldon & Jason: The Story of Sustainability & Water 19.03.2026 24:56
Water is at the heart of the climate conversation, but how do we share that message effectively? We’re sitting down with Sheldon Young and Jason Moreau (hosts of the No Footprints podcast) to talk about the intersection of water technology and storytelling. From innovative waste management to energy efficiency, learn how these Alfa Laval experts are highlighting the people and tech driving the ind...
Noemi Kis: 160k followers on LinkedIn 23.01.2026 24:55
Noemi Kis is a founder, speaker, and entrepreneur known for building and scaling multiple businesses — including a 7-figure industrial water treatment supply company — while emphasizing freedom, systems, and value creation over conventional “hustle” narratives. She’s active as a personal brand on LinkedIn (150k+ followers), writes and teaches on entrepreneurship, automation, and mindset, and works...
David LaFrance: The Language of Water Finance & AWWA 22.10.2025 24:23
David LaFrance is the president of the American Water Works Association (AWWA). He's spent decades in the water industry as a utility leader (former CFO of Denver Water) and shares compelling ways to tell water's story.
Ralph Exton: Stories from the Water Environment Federation 02.10.2025 30:32
Ralph Exton is the Executive Director of the Water Environment Federation (WEF). His decades of experience in the water industry as a CMO (GE Water, SUEZ, Veoila, Grundfos), salesperson, and now non-profit director make this conversation a compelling one!
Brian Sheng: Water is Air, Air is Water 26.09.2025 25:21
Brian Sheng is the Co-Founder & CEO of Aquaria, an atmospheric water generation company changing the way our water is delivered. He talks about how the business model of water will change, likening it to Starlink, Solar, and lots of storytelling.
Kelsey McWilliams: The Toilet Whisperer 06.09.2025 22:51
Kelsey McWilliams is the Founder & CEO of Point of Shift, a boutique consultancy focused on toilet design, access, and much more. She tells incredible stories about sanitation around the world and how we can be more inclusive as a water industry.
Dani Miklos: Reporting Live on Water 18.07.2025 20:31
Dani is a former sports journalist who's now Cleveland Water's Manager of Communications. She discusses key tips for communicating to the public from a sportscasting point of view, and ways to keep cool under pressure (think boil advisories!).
Haley Falconer: Water Engineer-Turned-Communicator 21.05.2025 21:31
Haley Falconer is the Deputy Public Works Director for the City of Boise, Idaho. She shares incredible stories about the work the City of Boise and their Water team are doing from a communications perspective - and brings up great points about how engineers should think about communicating their work to the public.
Steve Werblow: Water + Agriculture Wins Awards 19.03.2025 24:58
Steve Werblow is an accomplished agricultural journalist based in Ashland, Oregon, just north of the California border. He holds a degree from Cornell University's College of Agriculture & Life Sciences, graduating in 1988. Since 1995, Steve has been a freelance writer, covering agriculture on six continents for various magazines. Steve's work has been recognized with multiple awar...
Beth Boeh: Speaking The Language of Water 14.03.2025 22:21
Beth Boeh (pronounced bā) is a water industry insider who knows a little something about what you’ve got on your plate. She’s put together a team of strategists, creatives, public relations and media experts who know water and, better still, how to create meaningful content.
Shawn Powell: The Wastewater Enthusiast 10.03.2025 29:01
Shawn is a Chief Plant Operator and founder of The Wastewater Enthusiast YouTube Channel. He brings a wealth of 'boots on the ground' knowledge into how to communicate wastewater treatment concepts for people considering getting operator certified, as well as tips for vendors interesting in selling solutions to treatment plant leaders.
Andrew Dugan: Copywriting in Water 23.12.2024 17:07
Andrew discovered copywriting while working as a water infrastructure engineer. With guidance from seasoned writers, he began leveraging his experience as a manufacturer's representative and civil engineer to support the water sector's demand for writers. Marketing, PR, and communications teams save time and energy by hiring writers who know their industry. WaterWrites' goal is to...
Tom Freyburg: Everyone Has a Story to Tell 20.12.2024 30:26
Tom Freyburg spent nearly a decade travelling the globe and reporting on projects from Latin America to the Middle East and Southeast Asia, which opened his eyes to the water challenges and solutions available around the world. A graduate of the University of Exeter, Tom founded Atlantean Media in 2018 as a boutique digital content and media company. Born out of a need to bring engineering-based c...
Robert Strand: A Film Festival for Water 31.10.2024 23:03
In this episode Robert Strand, the Founder & Executive Director of the World Water Film Festival, discusses film as a medium for telling water's story. The annual festival is coming up mid November, be sure to check it out here ---> https://worldwaterff.org/2024-film-festival
Ravi Kurani: From Poolside Pro to H2Woah 27.10.2024 21:11
Ravi Kurani is passionate about building products that help society and the environment. His core focus in recent years has been building Sutro , the world's leading water testing device company. He's also a fellow water podcaster, entrepreneur, and philanthropist.
Chris Peacock: Fight Club Rules of Water 25.07.2024 21:16
Christopher Peacock has worn many hats in the water industry; entrepreneur, author, and now CEO / Founder of Agcor, by AQUAOSO. In this episode Chris talks about how to tell water's story to a variety of stakeholders, and not just the same ol' way we've been talking about water for decades.
Doug Larson: Water's Preacher 04.06.2024 25:12
Doug is preacher. Yes - that kind. But also a preacher of the value of water! As the President of Ag Water Chemical, Doug has spent countless hours with the agricultural community telling water's story in unique and compelling ways.
Milin Patel: The Taste of Water 21.05.2024 20:59
Milin holds one of the rarest titles of our time: water sommelier. Wait... that's a real thing? Yes. According to Patel, a water sommelier is someone who can spark people’s imagination and elevate a drinking water lifestyle as well as teach individuals about a water’s taste, source and its geology. Having vowed his life to advocating for safe, clean water, he puts an honor into teaching peop...
Chris Gasson: When Money Meets Water 10.05.2024 19:49
Christopher Gasson is an authority on water finance and markets . After a degree in politics and economics at Oxford University, he worked as a financial journalist and investment banker, before acquiring Global Water Intelligence in 2002. He's built GWI into one of the world's foremost research firms in the water industry, and on this episode he lays bare all of the secrets of the trade...
Chelsea Boozer: Going Rogue as a Water Storyteller 03.05.2024 22:44
Chelsea is one of the water industries most public - and fun - personas. She currently leads Rogue Water Lab as Executive Director, working to bolster public trust for sustainable water solutions through community engagement and storytelling by equipping, inspiring, and empowering service providers to collaborate with communities and policymakers.
Christel Dyer: Water Geek & Children's Book Author 26.04.2024 17:25
As the Chief of Treatment for HRSD, Christel has a wealth of experience in telling water's story... but she also wears another hat - a first time author of "Lemon and Cedar", an illustrated children's book. Learn more about how she's telling the story of water, the environment, and more in creative ways on this episode of Water We Talking About.
David Sedlak: The World Of Water Is Poised For Great Changes 17.01.2024 22:42
David Sedlak, Professor at UC Berkeley, is well-known in the world of water. His most recent book, Water For All, explores the myriad of water issues facing the entire world, and how water crises are linked to one another. By applying a passion for water technology and innovation, David understands the demands of water and helps others to do the same.
Peter Gleick: The Stories Of Water 10.11.2023 25:14
Dr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system.
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