WĀ-HINE

What happens when the strategy that built your success is the very thing that breaks you? For a long time, I thought I was doing what strong women do. You keep showing up. You keep delivering. You keep supporting the people around you. You keep the business moving, the family functioning, and the commitments honoured. And then one day, your body has a different opinion. 😳 Over the past year, some...

How do you rebound from difficulties in your business? Setbacks, health struggles, financial fiascos. It’s a matter of “when,” not “if” you’ll be thrown some obstacles on your business journey. 🚧 And when that moment arrives, resilience is the difference between success and failure. Cultivating the capability to rebound from difficulties is not just beneficial. It's vital for making your mar...

Ever woke up in the morning and the idea of having to show up for your business fills you with dread? Zero energy, zero inspiration, zero passion. 😩  The realisation that the creeping sense of “meh” isn’t just fatigue, but a sign you are completely running out of steam isn’t a fun one. It forces you to face a tough question. What to do when you lose passion for your business? I experienced it. So...

Is it actually a good idea to turn your personal challenges into a business opportunity… or is that just a romantic story we tell ourselves? 🤔 It’s a question that comes up regularly in my coaching business. During my recent kōrero with Miah Faumuina, founder of Dulve, it was the perfect time to address it. In her mid-20s Miah was dealing with hormone and gut health issues, and when she started r...

This podcast episode is a bit special. 💛 Granted, it’s just me; no guest. But it’s also special in another way. Unlike what the title may suggest; it’s not a retrospective “here’s what I learned” piece followed by “and this is what you should do”. Instead, it’s a thinking-out-loud, meaning-making moment while I’m still in the thick of figuring it all out. No frameworks, no lessons, no tidy bows....

Discover how to evolve from manager to leader, trust your team, and build a business that thrives without burning you out. Real insights on the podcast with Justine Parsons. How to Know If You Are a Manager or Leader in Your Business? 🌴 🤔 When you finally take a break, are you frantically checking emails by the pool, putting out fires left, right and centre? Or are you genuinely switching off? Y...

Looking for ways to get more client referrals and grow your business without spending on ads? It’s possible! In this episode, Sonaya Williams shares proven strategies to build predictable referrals without paid ads, using simple relationship-based systems that actually work. It’s myth buster time! “You need ads, funnels, and a big social media presence to scale your business. Referrals, on the oth...

Tania Niwa shows how to move between cultures without losing your identity. Through listening, storytelling, grounding, and authentic leadership, she bridges worlds while staying deeply connected to her Māori roots. This is her story. 💛 Moving between cultures can feel like dancing on a tightrope: sometimes fun and thrilling, sometimes straight out wobbly and unsettling. My new guest had to learn...

Pounamu Skelton’s story is one of vision, resilience, and legacy. He uri o Taranaki Maunga, Te Atiawa, Taranaki Tuturu, and Ngāti Ruanui, Pounamu lives on her papakāinga in Onaero, a place her whānau have named Te Rau Orongo “the multiple ways to heal ourselves.” For more than 24 years, she carried a dream: to live organically and sustainably, close to her tūrangawaewae. Today, that dream has take...

This episode follows the real-life adventure of Charlotte and Natalie, co-founders of Pompom Events & Marketing 🎉. Dive into their journey as partners in business, full of ups, downs, and lots of laughs, to discover practical lessons on the do’s and don’ts of a business partnership. 🚀 Charlotte and Natalie never set out to become business partners. It “just happened”. Meant to be, I call it....

Twenty something Ella Sargent from Manawa Māori and Multi Agency explains how Gen Z entrepreneurs are doing things differently and what we can learn from them. There’s a new kind of entrepreneur on the rise: one who doesn’t wait for permission, doesn’t follow the old rules, and isn’t afraid to experiment. They’re bold, values-driven, and unapologetically online. That’s Gen Z. And Ella Sargent is a...

In this episode, we delve into Lynda’s hard-learned lessons on how you can weather a downturn in business and come out stronger and better. When the economy dipped and customers disappeared, Lynda McGregor from the Little Bread Loaf bakery https://littlebreadloaf.co.nz found strength in her roots, and baked her way forward. 🍞 From Chutney to Bakery: Lynda’s Story   It all started with a jar of ch...

Nartarsha Navanaga-Bamblett built her business by honouring culture and identity in a Western-dominated space. Her story shows the power of representation and how to stay true to who you are in business. When you are a First Nations person who’s navigating a Western-dominated world, you enter unchartered territory. When you do that as a business person, things get turned up a notch. Challenges don...

Welcome to WĀ-HINE , a podcast for wāhine in business 🌺. In Te Reo Māori, WĀ speaks to time, space, and presence ⏳. HINE honours the feminine essence. The wāhine who walk this path with strength, softness, and sovereignty 👣🌙. Together, WĀ-HINE is about so much more than business. It’s about her business, her time, her truth, her legacy 🌀👑. I want WĀ-HINE to be a space where business meets wh...

This episode explores how to thrive in business when menopause hits by embracing physical & emotional changes, gaining knowledge, & redesigning your business & lifestyle to support long-term wellbeing. Let’s have a heart-to-heart ❤️ If you're a middle-aged woman in business who’s suddenly finding it all… a lot harder, you’re not imagining it. You're not broken. You're no...

If your workload is overflowing, your team is maxed out, and your pipeline’s heating up, it’s probably time to hire. With the right plan, it doesn’t have to be scary. You know that feeling. Business has been ramping up. You’re doing well, but it’s also getting “a bit much”. You’re wondering if maybe, just maybe , it’s time to hire someone. 👀 But then your brain chimes in with, “Whoa there… are we...

💰 Making money while you sleep sounds like the ultimate business dream, right?! We’ve all heard the success stories: people selling templates, courses, or e-books and supposedly raking in cash while they’re out surfing 🏄‍♀️, sipping cocktails🍹, or living their best laptop-free life. But is it really that simple? 🤔 Not quite. Megan Elliott (also known as Megan Taylor), who runs a business selli...

Scaling your business isn’t about piling more onto your already full plate. It’s about stepping into your role as a leader; bringing in the right people and empowering them to take ownership. But making that shift? Easier said than done. Why Is It So Hard to Move from Doing to Leading? Ever feel like you’re the glue holding everything together? You’re making every decision, overseeing every detail...

Karen King, founder of Gold Star Pro, shares her journey of building a business while embracing the digital nomad family lifestyle. Meet Karen King, the adventurous entrepreneur behind Gold Star Pro!  An Aussie, a mum of two, and a full-time traveller for nearly a decade, Karen traded the 9-to-5 grind for a business that lets her work from anywhere. 🏝️  The spark that ignited her digital nomad fam...

We explore 4 easy ways to strengthen your proposals by avoiding some key project proposal mistakes that confuse clients and delay decisions. Ever sent a proposal bid and heard … nothing? Or maybe you got a response, but it was full of questions instead of a clear yes? Or how about the “I’ll think about it”? If that sounds familiar, your proposal might be creating doubt instead of confidence. There...

Clunky business processes create chaos, waste time, and cause missed opportunities. In this episode, I will explain how to streamline your business in simple steps. Is your business paddling smoothly—or are you splashing around? Running a business is like paddling a waka (canoe). When your team is in sync, you move forward with speed and purpose. But if everyone is paddling at their own leisure—or...

In this episode, we'll explore essential business tools with AI integration and how they can help you in your business. You'll also get practical advice on how to choose the right tools, ensuring they meet your needs, integrate seamlessly, and grow with you. There is no denying that AI is shaking up the business world. Increasingly, AI is integrated into our favourite tools, promising to...

The Main Takeaway Quarterly business plans are the bridge between your annual goals and daily tasks. They turn intentions into actionable steps that drive meaningful progress. Ready to Make 2025 Your Best Year? Let’s Talk PLANNING 🚀 Planning isn’t tedious—it’s your secret weapon for achieving the “impossible.” Years ago, I avoided planning, consumed by client demands. Everything changed when I em...

The Main Takeaway Of This Episode: We discuss the five key ingredients that will help you plan for your best year in business yet. Each ingredient is a building block for success, and when combined, they create a solid foundation for scaling your business and enriching your life. This time of the year, many of us have business growth on the brain. But before we dive headfirst into goal-setting and...

The holiday season can be a lot for us business owners—full of joy, stress, excitement, worry and all the feels in between. In this episode, I share how I’ve learned to thrive on the wild, emotional rollercoaster of it all. 🎢💪 Here’s what we cover in this episode: 🌗  The Duality of Life:   We explored how opposites—like light and dark, tapu and noa, day and night—teach us about balance and find...