VTEX Live

From the shop floor to the analyst’s desk, Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, has spent over twenty years studying how technology reshapes retail. Her experience spans big-box brands, startups, and global marketplaces, giving her a front-row seat to how data, automation, and consumer trust define modern commerce. In this episode of VTEX Live, Sucharita jo...

From Colombia to Brazil, Europe, and now New York, Daniela Jurado Jabba’s career maps the evolution of VTEX into a global commerce leader. As Executive Vice President for North America, Daniela has spent the past decade building regional teams, opening new markets, and helping retailers and brands adapt to the new era of unified commerce. In this episode of VTEX Live, host Santiago Naranjo, Chief...

From Best Buy to Radisson Hotels to leading ecommerce at RahrBSG, Jamie Golde, Director of Ecommerce at RahrBSG, has seen the digital commerce revolution from every angle. Today, she’s helping transform a traditionally offline, relationship-driven B2B industry into an efficient, customer-first digital experience. In this episode of VTEX Live, Jamie joins Santiago Naranjo to share how B2B commerce...

From New York to Mexico City, Brazil, and the U.S., Alexandre Gusmão, Senior Director of Product Management at VTEX, has built a career shaped by diverse cultures, entrepreneurship, and global product leadership. After co-founding a digital investment startup in Brazil and leading personalization at Amazon Retail, Alexandre now heads product at VTEX, where he helps define the balance between SaaS...

Suman Guha, Vice President at Tata Digital, leads a $10B commerce portfolio spanning quick commerce, luxury, electronics, and fast fashion. With nearly two decades of global SaaS and commerce leadership, he’s navigated boardrooms from London to Mumbai and partnerships from Mercedes-Benz to global marketplaces. But for Suman, success isn’t just about scale; it’s about nation-building and putting pu...

Vice President of Investor Relations at VTEX, Julia Vater Fernández, has built a career at the intersection of finance, ecommerce, and global expansion. From her early years at JPMorgan to private equity, and later taking part in two IPOs, Julia has navigated high-stakes growth while championing Latin America’s talent on the world stage. In this episode of VTEX Live, Julia joins Santiago Naranjo t...

Jamal Hamad, SVP Stores & Professional Services at RONA, has spent more than three decades building and transforming some of retail’s most iconic brands. From his early days in a family supermarket to leading digital innovation at Home Depot and now RONA, Jamal has seen every side of retail, from the shop floor to the platform layer. In this episode of VTEX Live, Jamal shares hard-earned lessons o...

Founder of Farnam Street and Author of Clear Thinking, Shane Parrish has built a global reputation for helping leaders think clearly when it matters most. From his years in Canada’s intelligence community to writing Clear Thinking, Shane has spent decades studying how decisions really get made, and how to make better ones. In this episode of VTEX Live, Shane Parrish joins Mariano Gomide to talk ab...

Chief Digital Officer Rama Theekshidar doesn’t just talk about innovation, he lives it. From growing up in India to studying in France and leading digital strategy in the US, Rama has spent his career turning complexity into clarity and technology into human impact. In this episode of VTEX Live, Rama opens up about his global journey, how immigrant perspective fuels bold leadership, and why true i...