Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO expert. Learn: What type of detective work does it take to become a content expert? What’s Kristen's approach to Google Analytics? What’s it like to make the shift from commercial businesses to larger enterprise B2Bs? What does it take to generate th...

Amateur pilot, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has evolved over time. For Avinash, a core premise is data and having the right infrastructure and tools to test consistently. Learn about his journey and his SEO strategies for creating brand success. What are the biggest challenges of consumer-facing c...

On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Voices of Search podcast series, Adam Weiler, who is a Premier Amazon Channel Partner with over 10 years of experience shares his knowledge: How to do an analysis of the competition What are the best strategies for creating listings, including the front...

We goofed! Earlier this month, we only uploaded the first 27 seconds of our episode about optimizing for Non-Google search engines. As much as we hope you like our intro music, we figured that you might also want to hear us talk about search. Here's the whole episode... enjoy the pod! When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines wh...

Kelsey Jones shares her unique path to marketing entrepreneurship and owning her own successful agency. In this Searchmetrics Voices of Search podcast, Kelsey shows how her spirit of adventure, thirst for learning, and resiliency led to success. Kelsey reflects on: What are her suggestions for moving from freelancing to consulting to running your own business? When failure isn't an option, ho...

When it comes to developing YouTube videos, there are many optimization techniques that can make a big difference on how your videos rank. In this Searchmetrics podcast episode, David Capone shares his insider knowledge, covering everything you need to know for visibility, from creating a channel to viewer retention to which how-to videos are the most popular. Which YouTube channels perform the be...

Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on brand, consumer behavior, and reputation management, Duane provides SEO knowledge and actionable steps to attract more customers. Duane reviews: Putting yourself in your customers’ shoes, what are the top questions to ask that should drive your search strategies? Ho...

Duane Forrester, VP of Industry Insights at Yext, is an expert on generational change, consumer behavior, and the latest tech, and covers what it takes to ensure your brand is putting its best foot forward and generating local business. What are the essential placements and strategies for local search with Google, Bing, Foursquare, and Facebook? What is the impact of reviews and can reviews below...

Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair, Amazon, Etsy, eBay and others are doing. What do the winners and losers of the Google Core Algorithm Update have in common? How is Target t...

Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and looks to the future of IoT where your refrigerator could be ordering your next carton of eggs. Has Google struggled to single-handily control the entire search experience and what product did they try to build 8 – 10 years ago? How do the apps on our p...

Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world. How do data-driven marketers and SEOs tap into complex localized markets such as China, Japan, South Korea, and Russia? What are the expectations of search engines like Yandex and Baidu,...

Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing from the ground floor up: How do you create a strategy that meets your business's traffic requirements? Why do certain Bing URLs rank better than...

When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other Microsoft products with their search experience? Why Google and Bing webmaster tools are table stakes, offering the data you need for free? Does...

Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google's competition, delving into their rise and fall, and why Yahoo lost their early lead and how Google eventually ate their lunch. Show Notes Connect With: Jordan Koene:  Website  //  LinkedIn  Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy a...

Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more. Show Notes Connect With: Michael King: Website // LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Pri...

When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and Jordan Koene share their expertise, going behind the curtain, looking at the latest changes: Google’s move to more complexity when evaluating links versus the old-school bulk approach How do marketers get their site links recognized, not onl...

As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene analyzes the sector, with information every healthcare marketer should know. How is the Wikipedia approach working in the healthcare sector? What is hol...

With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What are the latest trends shaping the future of the online travel marketplace? SEO strategist Jordan Koene and Ben Shapiro of Searchmetrics take a deep dive into travel, looking at who is winning and losing, and why. You’ll learn: How are brands like Marr...

Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining market share once considered impossible. Searchmetrics SEO strategists analyze who is winning, losing, and why. What is the mix of key players and how is their content propelling their business? Wh...

When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains the specific ranking factors used for the media and publishing sites, with the steps marketers can take to ensure better visibility. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn  Benjamin Shapiro :  Web...

In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking Factors series, SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility. Show Notes Connect With:  Jordan Koene:  Website  /...

Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Renowned SEO strategist Jordan Koene, CEO of Searchmetrics, and Ben Shapiro discuss how executives should prepare to present search findings when talking to the street. Show Notes Connect With:  Jordan Koene:  Webs...

When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Jordan Koene and Marlon Glover discuss what it takes to have content that ranks, with best practices every marketer should know, and more. Connect With: Jordan Koene:  Website  //  LinkedIn  Marlon Glover:&n...

In part 1 of our series, savvy SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile responsiveness. In this episode, they discuss how to work with the challenges of existing platforms and legacy sites. Show Notes Connect With:  Jordan Koene:  Website  //  LinkedIn  Sebastien Edgar:  Website  //&nb...

What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene and Sebastien Edgar of Searchmetrics take a deep dive, examining the strategies and optimization tactics that can profoundly impact web traffic and your business. Show Notes Connect With: Jordan Koene: Website // LinkedIn Sebastien Edgar: Website //...