Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to launch and optimize your holiday campaigns. Show Notes Connect With:  Tyson Stockton:  Website  //  Lin...

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through his holiday-specific content production process. Show Notes Connect With:  Tyson Stockton:  Website  //  Linke...

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to build a roadmap for your holiday SEO campaigns. Show Notes Connect With:  Tyson Stockton:  Website  // ...

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to conduct your seasonal research. Show Notes Connect With:  Tyson Stockton:  Website  //  LinkedIn Benjam...

Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today's Career Day episode of the Voices of Search podcast, Micah Fisher-Kirshner, Director of SEO & Content at Turn/River Capital shares his experience going from an agency, to in-house SEO, to managing SEO for a portfolio of companies for a priv...

The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses take a holiday, this is one of the busiest times of the year for technical SEO’s. Hear Jeff Preston, News Corp’s Director of SEO responsible for Realator.com, share his thoughts, strategies, and tactics related to preparing to make the...

Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-oriented events like Mother’s & Father’s Day, the spring is all about picking and strategically choosing the targeted events that reach your customers. Hear Jordan Koene, Searchmetrics Inc’s Lead SEO Strategist and CEO, share his thoughts, strategies...

Finding your career path as an SEO isn't always a linear journey. In today's Career Day episode of the Voices of Search podcast, Wil Reynolds, Founder & Director of Strategy at SEER Interactive shares the story of his transition from being a high school economics teacher in Philadelphia to launching and scaling a Search agency to produce $25MM in annual recurring revenue. Topics Include:...

For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the kickoff to the busiest time of the year. Hear Carolyn Shelby, Walt Disney Company's Manager of SEO responsible for ESPN properties, share her timelines, strategies, and tactics related to preparing for the big game. Topics tackled: When d...

Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses are dependent on key times of the year. How do you plan for seasonality and develop a SEO playbook to navigate the highs and lows and ensure a profitable year? Jordan Koene shares his search strategies so you can maximize each season for SEO success: Tip...

In the wake of Google’s “Fake News” core algorithm update, we examine which domain’s SEO visibility were affected. Tyson Stockton explains how the landscape has shifted for media, ecommerce and healthcare companies. Media & Publishing: Who is the most visible player in the publishing industry: CNN or NYT? How did CBS mitigate the decrease in visibility of its core domain? How US News...

Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. He has witnessed firsthand Asia's remarkable digital evolution. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the complexity and opportunities of China, Russia, and the Asian markets? What are the strategies for Taiwan, where they speak Mandarin, and Hong K...

A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC, what's Tyler’s advice for optimizing and internationalizing for growth, while ensuring a great user experience? What are the foundational building blocks of Google and other search engines that should be applied universally to most international regions? How can tea...

In an important follow-up to Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And what’s the inside story with Genius, the music lyric aggregator, and how did Google get caught “red-handed” scraping and serving their content in the SERPs? Looking at the latest big shifts in Google search, Jordan uncovers more insights in the data -- explaini...

Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across multiple countries, and multitude of languages: How important is it to do the initial research on the search potential of an international market...

An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online growth. What has he learned during his long career focused on global SEO, and what are his strategies for managing high profile SEO properties across multiple countries? Why do so many American companies focus mainly on the US, and when they d...

What does it take to go from being an unemployed grad with no job prospects doing odd jobs and surviving on $12 a day, to running a multimillion dollar global marketing company with over 60 employees? Garrett Mehrguth, CEO at Directive shares the sheer determination and dynamism of his journey from doing janitorial work to bootstrapping his $10M/y marketing agency to success. Show Notes Connect Wi...

Björn Beth of Searchmetrics is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. In this podcast, Björn goes in-depth on what it’s like to be an international SEO, working with clients all over Europe. Show Notes Connect With: Björn Beth : Website // LinkedIn Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See...

Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Google reducing the amount of low-quality ranking news content or are they rewarding their own products? What’s driving the recent volatility in the SERP layout and experience such as with the news and video carrousels? Is there a big shake-up in the ranking...

In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America lea...

In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How...

In Part 2 Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international markets. When it comes to brand, awareness, growing an infinity group or seller community, what’s involved on the back-end? Learn about the overall technical process, starting with basic keyword research to deciding on a website expansion or creating a...

Jordan Koene discusses the key considerations for a global SEO program. Expanding into international markets is complicated and can impact the performance of your existing website and your new one. Jordan delves into what you should know before expanding your online business, so you can decide what’s best for the business and generate the maximum traffic and awareness. What's involved in broadenin...

Which media companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the companies that are the biggest movers, shakers, and slackers in the SEO world. Why is YouTube toppling its social media competitors like Facebook? Is Twitter successfully chipping away at Facebook? How are The Guardian, New York Times, CNN, US News, and USA Today ranking? What...

Senior Director at Healthline Media, Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world, which includes Healthline and MedicalNewsToday. Ryan shares his journey from studying psychology to becoming an SEO expert. What are the SEO and soft skills he learned from psychology? Does one need a sense of altruism to work in healthcare? How does he work cr...