Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Episode Overview: We’ve reached the end of the road for 2019 on the Voices of Search podcast, rounding out the year taking one final look at data from Black Friday’s aftermath. Join host Ben and Searchmetrics CEO Jordan Koene as they review some of the big winners and the key winning strategies from Black Friday. Also, Ben and Jordan take a moment to reflect on the Voices of Search’s growth in 201...

Episode Overview: In the spirit of giving this holiday season Searchmetrics is sharing a huge gift from Google with our listeners. Google shared the top 100 products users searched in Google’s Shopping Experience with a select group of SEOs before releasing the data to the public. Join Ben and Searchmetrics’ CEO Jordan Koene as they review Searchmetrics’ analysis of Google’s Shopping Experience da...

Episode Overview: One inquisitive search is sometimes all it takes to inspire a career change to SEO. FastSpring’s Hamilton Kiah applied his vast portfolio of multimedia production skills to SEO and became a known, trusted digital media strategist. Join Ben as he interviews Kiah on when he first discovered his passion for SEO, how his robust multimedia production skills closely align with core SEO...

Episode Overview: Retail giants swept the field once again on Black Friday 2019, with Amazon expanding its online dominion and Best Buy experiencing visibility gains in mobile and desktop. Meanwhile, home furniture companies Wayfair and Overstock along with staple retail giants like Nordstrom and Kohl’s found themselves at the mercy of the Big 10. Join Ben and Searchmetrics’ Director of Services T...

Episode Overview: Reviewing performance analytics data after a busy holiday season is like opening presents on Christmas morning for SEOs. Join Ben and Searchmetrics’ Director of Services Tyson as they conclude Holiday Triage week with a final discussion on how to best measure your holiday triage efforts and how to utilize performance analytics to inform your 2020 holiday season SEO strategies. Sh...

Episode Overview: Like an ornately adorned Christmas tree, your content needs all the decorative fixings to build awareness and truly stand out amidst your competitors this holiday season. Join Ben and Searchmetrics' Director of Services Tyson as they continue Holiday Triage week. They discuss the various ways to build holiday content awareness, and the added value cross-functional gift giving pre...

Episode Overview: The busy holiday season leaves little time to act quickly with your SEO optimization efforts. You may have completely compiled your keyword lists and efficiently set your priorities straight, but the road to success depends on what optimization processes you use. Join Ben and Tyson for the third day of Holiday Triage week as they discuss the best optimization techniques to g...

Episode Overview: When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday Triage week discussion reviewing one of the most vital steps in the Holiday Triage week checklist – prioritization. Show Notes Connect With:&nbsp...

Episode Overview: Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as they kickoff Holiday Triage Mode week reviewing the first step – building and assessing your holiday keyword list. Show Notes...

Episode Overview: Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide succes...

Episode Overview: One reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry awareness is one of the best ways to stay ahead of the curve. Join Ben and Jordan as they launch Searchmetrics’ first breaking news episode where the...

Episode Overview: Google's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the be...

Episode Overview: In order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine the best method to formulating a SEO strategy for next year, explain the benefits of inter-departmental goal setting and the different ways you c...

Episode Overview: Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies shoul...

Episode Overview: The last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest punches and coming out on top, while other companies have been taking them square on the chin. Join Ben and Tyson as they discuss some of the ear...

Episode Overview: Flowers can’t truly bloom and stand out amongst the foliage without a little pruning – the same can be said for content on your website. Trimming excess content may sound harmful to your content strategy, but pruning excess content to enhance your high-performing content can significantly improve your content marketing efforts. Join Ben as he welcomes back Eric Enge, general mana...

Episode Overview: Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Robert Rose, chief strategy advisor at the Content Marketing Institute, as they discuss how to develop and grow a powe...

Episode Overview: The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ content marketing goals. Join Ben as he continues his Content Optimization Month discussion with Content Marketing Institute’s Robert Rose as he explains the...

Episode Overview: Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back content expert Robert Rose from the Content Marketing Institute as he leads a discussion on the current state of content marketing and clarifies...

Episode Overview: In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other aspects of your content strategy. Join our host Ben as he concludes High Value Content Week with a final discussion on how to best prioritize your time when evaluating and optimizing content wit...

Episode Overview: Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking endeavors. Join Ben and Searchmetrics’ Content Lead Marlon Glover as they continue their High Value Content Week discussion by evaluating conten...

Episode Overview: A plethora of tools and techniques exist in SEO to help elevate, extend and maximize the reach of your content, but it can be difficult to decide which methods best suit you and your business. Join Ben as he continues High Value Content Week with Searchmetrics’ very own Content Lead Marlon Glover as they discuss tips and strategies to boost and maximize the reach of your best and...

Episode overview: Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to realistically achieve. Although securing the top spot is ideal, there's no guarantee it can surpass the traffic numbers competitors ranked in spots two and three can gain. Join Ben and Searchmetrics' Content Lead Marlon Glover as they conti...

Episode Overview: In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential strategies and how to seize key opportunities to separate your content from the competition. Show...

Episode Overview: There’s no guarantee taking a big risk in SEO will pay off. Blush Digital CEO Jim Christian’s leap of faith from aerospace engineering into the ever-changing sea of SEO is one exceptional story, whose career change led him to found Blush Digital and the burgeoning Advanced Search Summit for SEOs. Ben interviewed Christian to learn more about his exciting career transition from th...