Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Today we'll be discussing how Google has shaken up the SEO landscape. Joining us today is Jordan Koene, who is a world renowned SEO strategist and an advisor for Searchmetrics. Connect With: Jordan Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //&n...

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 2 of our conversation, we're going to talk about what life is really like working inside an agency. Con...

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 1 of our conversation, we're going to talk about Chris' career path and how he ended working at Go...

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 5 of our conversation, we are going to talk about managing agency relationships. Connect With:  Tyson Stockton:  Website  //  LinkedIn...

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 4 of our conversation, we are going to talk about how to evaluate if an agency is right for you. Connect With:  Tyson Stockton:  Website  //&nbs...

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 3 of our conversation, we are going to talk about whether you need an agency or not.  Connect With:  Tyson Stockton:  Website  //  Lin...

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 2 of our conversation, we discuss what are the projects and types of engagements you can expect from your agency providers. Connect With:  Tyson...

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 1 of our conversation, we are going to discuss what are the different types of SEO agencies and services. Connect With:  Tyson Stockton:  Website &nb...

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast. In today's episode, we are going to talk about his predictions for 2020. Connect With: John Shehata: Website // LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  // ...

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 2 of our conversation, we talk about some of the changes happening in 2020...

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 1 of our conversation we discuss Courtney's predictions for voice search i...

Today we're going to take a look back and talk about some of the biggest trends behind some of the biggest movers, shakers and slackers in the SEO world. Joining us today is Tyson Stockon, who is Searchmetrics' Director of Services. He's dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Connect With:  Tyson Stockton:  Website  /...

Today we're going to talk about some of the changes that are going to impact how we end up in your ears. Joining us is Jordan Koene, an Advisor for Searchmetrics. In today's episode we discuss some of the changes in Jordan's career, some of the changes to the Voices of Search podcast and what you can expect from us moving forward.  Connect With: Jordan Koene:  Website  //  Link...

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 2 of o...

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 1 of o...

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 3 of our conversation, we are going to talk about Collin's predictions for the e-commerce landscape. Connect With:  Collin Colburn:...

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 2 of our conversation, Collin is going to share some of his projections for the greater marketing landscape that could affect SEO's...

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 1 of our conversation, Collin is going to share some of his predictions for the SEO landscape for 2020. Connect With:  Collin Colbu...

Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react. Summary The update visibly affected SERPs, refini...

Episode Overview: The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his pass...

Episode Overview: The internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate outdated content just to keep up. Join Ben and Searchmetrics CEO Jordan Koene as they conclude 20/20 Vision Week with a final discussion...

Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases. Show Notes Co...

Episode Overview: The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements. Show Notes Connect With: Jordan Koe...

Episode Overview: As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact...

Episode Overview: SEO experienced massive changes throughout the 2010s with the rapid development of new technologies, which forever changed the ways we shop, conduct business, search and connect with each other. As we enter a new decade, SEO's everchanging nature guarantees the industry will undergo more changes well into the 2020s, but what those changes will look like remains uncertain. Jo...