Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Ben O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. Disney is a global entertainment giant with an extensive array of products and services. Contrary to the misconception that SEO for Disney is "easy" due to its brand recognition, the reality is that the agility of third-party websites poses significant challenges to Disney's content in search rankings. Today, Ben discus...

Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. While it's easier than ever for small businesses to create a website, they often overlook the strategic incorporation of SEO content. Knowing what potential customers are searching for, understanding their pain points, and positioning the business as the solution through purposeful content creation is key. Today, Loren...

Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. As AI takes the reins in content creation and simplifies website building, it's evident that SEO is undergoing a transformative revolution. Yet, with AI playing an increasingly prominent role in content creation and task automation, the SEO landscape is poised to witness the emergence of both winners and losers. Today,...

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loy...

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sar...

Kathy Alice Brown, Owner and SEO Consultant at Webenso Digital, delves into GA4. Google Analytics 4 (GA4) brings a fresh UI and modeling system, presenting a blend of advantages and challenges for enterprises and SEOs. While GA4 shares some similarities with Universal Analytics (UA), it also requires adaptation to navigate the intricacies of a new Google Analytics landscape. Today, Kathy discusses...

Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As the next frontier in online engagement, chatbots are positioned to redefine how people interact with brands and access information. With AI at the core of internet experiences, there’s a growing demand for monetization strategies that align with this dynamic and consumer-driven landscape. Today, Nick di...

Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As consumers increasingly engage with content through conversational interfaces, the internet is evolving into a "chat-first" reality. For brands, seizing the potential of chatbots offers an opportunity to expand their audience and boost revenue through one-on-one conversations at scale. Today, Nick discus...

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be underestimated in SEO and PR/communications strategy. They are seen by Google as a vote of credibility for a website and those who value them and incorporate them into their overall strategy have seen positive results. Today, Justin discusses the overlap...

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Goo...

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses g...

Jonas Sickler, Digital Marketing Analyst at Terakeet, delves into leveraging search and SEO for stronger customer relationships. Search data reveals many insights into consumer behavior and brand perception. However, it’s often overlooked by brands when they’re evaluating the impact of their online and offline initiatives on consumer behavior. Today, Jonas discusses building stronger customer rela...

Jonas Sickler, Digital Marketing Analyst at Terakeet, delves into leveraging search and SEO for stronger customer relationships. Search queries act as real-time indicators of consumer intent, providing valuable information about how to reach consumers when they're most receptive. Yet, SEOs consistently prioritize traffic and conversions, ignoring the brand reputation side of SEO. Today, Jonas disc...

Jordan Koene, Co-Founder and CEO of PreVisible, delves into SEO predictions for 2024. Anticipating the forthcoming shifts that will shape our SEO strategies in 2024 is crucial. Despite being halfway through the first month of the year, staying informed about the impact of Google updates, AI, and core web vitals on SEO remains essential. Today, Jordan discusses way too late SEO predictions for 2024...

Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. To secure budget and resources for SEO, we must move beyond the vague "it depends" stance. By incorporating sales numbers into our KPIs, emphasizing the business value of SEO, and showcasing its direct impact on the bottom line, we can more effectively secure buy-in from leadership and support teams...

Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. Great content is vital for attracting and engaging users, but its impact is heavily dependent on a solid technical foundation. Poor technical SEO can lead to issues with crawling and indexing, making it difficult for search engines to discover and rank a website's content. Today, Julia discusses tech...

Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. Keeping SEO content fresh is pivotal for online visibility and user engagement. With rapid changes in search algorithms and evolving user demands, the challenge is not just about creating quality content but also ensuring its relevance over time. Today, Kyle discusses keeping...

Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. User experience (UX) often takes a backseat to the emphasis on technical and content elements. However, in the business of organic marketing, our focus should be providing the most convenient and seamless way for consumers to connect with our products. Today, Kyle discusses b...

Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. When generative AI first emerged, executives were fearful of being outpaced by competitors able to produce more content than their companies. However, as SEOs, we must set the right expectations to ensure we leverage AI content strategically for long-term success and not short-term wins. Today, Michael...

Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. Unlike eCommerce and other verticals, SaaS SEO differs vastly when it comes to product page experience. In addition to how difficult it is to beat review sites like G2, in-house SaaS SEO is extremely content-driven, making it a challenge to convince your stakeholders of the value of investing in to...

Colette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. Marketers have a tendency to write off technical issues as IT problems. However, these technical issues directly impact customer experience and acquisition, making it crucial for us to identify these issues and collaborate with our IT partners to resolve them...

Colette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. As a multinational company operating in over 35 countries, Mary Kay must ensure all its teams are involved in the SEO process for success. The key to streamlining stakeholder involvement and successfully implementing SEO strategies is partnerships. Today, Col...

Bernard Huang, Co-Founder of Clearscope, delves into the volatility around SEO as we approach 2024. In addition to generative AI, the rollout of SGE, and a number of Google core updates, 2023 has been a turbulent year for SEO. Consequently, stepping back is crucial to understanding how best to approach SEO in 2024. Today, Bernard discusses navigating 2023 SEO changes and what to expect in 2024.&nb...

Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. Search engines like Google use topic modeling to understand what topics are on a webpage and rank that page in search results. For SEOs, topic modeling offers an opportunity to align their content strategy with search algorithms, enhancing visibility and rankings in search engine results pages. Today, Natasha...

Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. In 2023, there has been a trend of structured data experiences being diminished or losing significance in SERPs. These changes in the search landscape have raised questions regarding the continued relevance of structured data and schema markup as we head toward 2024. Today, Natasha discusses structured d...