Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website migrations often raise SEO concerns due to URL changes and design overhauls, there's another potential SEO hurdle that can be easy to overlook: refactoring. Though only the codebase is altered in this instance, without accompanying SEO enhancements, this...

Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirlwind in SEO, with major algorithm updates like the "helpful content update" and the "product review update" taking center stage. Changes like feature additions and removals within Search Console are of equal importance to the SEO community but have m...

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content str...

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both exciting opportunities and significant challenges for SEOs. While it's effective at tasks like keyword clustering and topic mapping, the challenge for SEOs will be leveraging it to improve our workflows while maintaining our creativity and uniqueness...

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Toda...

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of...

Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale o...

Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, companies rushed to bring specialized skills in-house and are now dealing with misalignment between skills needed and those available. Consequently, to build the ultimate marketing team, it's crucial to align strategy, positioning, and team composition. T...

Chris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enterprise-level requires a mindset shift for technical SEO practitioners. Ultimately, the focus shifts from fixing numerous small issues to addressing problems that affect millions of URLs and will drive the most impact. Today, Chris discusses...

Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Responding to RFPs can be a strategic investment for any organization seeking to expand its client base. However, the time-consuming and often unpaid nature of these endeavors requires an efficient and targeted approach. Today, Justin discusses the keys t...

Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Before diving into roadmap development, it's crucial to evangelize SEO and organic growth throughout your company. A clear and cohesive strategy sets the stage for constructive discussions with stakeholders when prioritizing initiatives within the ro...

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you’ll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses...

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a ranking factor. Today, Dan discusses why you should ignore E-A-T.  Sh...

Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remain consistent, nuances in content style, research methods, and data analysis tools vary significantly between DTC and B2B markets. Unlike B2B endeavors, DTC SEO projects require a tailored approach, particularly in tasks related to voice, branding, an...

Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. Unlike B2B markets, where demand generation may dominate, DTC businesses capitalize on existing consumer interest. However, managing expectations requires a nuanced approach, encompassing education, alignment on goals and KPIs, and transparency about the variables influencing SEO performance. T...

Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. The digital auto market is highly competitive, as retailers compete for market share and customer loyalty. Success demands a sophisticated approach to SEO, considering the intricacies of vehicle fitment and the nuances of navigation and categorization. Today, Andy disc...

Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. Unlike traditional automotive retail, which centers around original equipment manufacturers (OEMs), the aftermarket involves companies providing upgrades and modifications for vehicles after purchase. For companies like RealTruck, this distinction adds complexity to SE...

Abby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing a robust online presence is crucial for businesses in every sector. However, for law firms, navigating the complexities of SEO presents unique challenges, such as stringent bar advertising regulations and the competition for a spot on page one. Today...

Gwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. As news events unfold rapidly, there's a pressing need for efficient strategies to promptly deliver content to the audience. Amidst breaking news efforts, SEOs face the challenge of ensuring timely indexation and strategically publishing content to bolster their internal linking strateg...

Gwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. Unlike other industries where SEO can become standardized and formulaic, the media vertical constantly introduces fresh challenges. Beyond the volatility of SERPs, there's the ongoing challenge of understanding and adapting to the evolving news consumption habits of people. Today, Gwen...

Sal Surra, Director of SEO and Content at Seamless. AI, delves into optimizing large websites and tracking SEO effectively. The allure of high rankings for specific keywords can be deceptive if those rankings fail to translate into meaningful traffic. This dilemma highlights a fundamental misconception: the belief that ranking alone equates to success in SEO. Today, Sal discusses misconceptions ar...

Sal Surra, Director of SEO and Content at Seamless. AI, delves into optimizing large websites and tracking SEO effectively. Managing large websites with extensive content can be a daunting task. With countless pages to maintain and update, ensuring consistency and effectiveness across the board becomes a significant challenge. This is where the concept of structured templates comes into play. Toda...

David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be...

David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their websit...

Ben O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. In contrast to organizations with dedicated SEO product teams, many others lack this specialization. In these cases, product teams oversee the entire website or specific sections, creating ambiguity and complexity for SEO. Today, Ben discusses facilitating SEO without a dedicated product team.   Show Notes Connect...