Emily Binder
Voice Marketing with Emily Binder
Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episod...
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Episodes
Beating the market - DFA 10.10.2019 1:32
"We bought the index and went golfing" - hehe. See tweet for more context. The globally diversified, small/value tilted Dimensional Equity Balanced Strategy Index beat the S&P 500 Index by around 300 bps/yr for last 1/2 century resulting in more than 4x greater wealth Subscribe free to this briefing on any podcast app. Hosted on Acast. See acast.com/privacy for more information.
How to be a good podcast guest 09.10.2019 1:38
How to be a good podcast guest - etiquette Hosted on Acast. See acast.com/privacy for more information.
Do One Thing Well 08.10.2019 0:23
All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn't easy. But you should try it. Click here to enable this Flash Briefing on Alexa, then say "Alexa, news." Hosted on Acast. See acast.com/privacy for more information.
Machine of the Year - 1982 07.10.2019 1:34
TIME 1982 Hosted on Acast. See acast.com/privacy for more information.
"You need a website" - 1996 03.10.2019 1:36
You need a website You don't need the Yellow Pages anymore 20 years pass ... You need voice :) Hosted on Acast. See acast.com/privacy for more information.
Generic or custom brand voice? 02.10.2019 0:57
Should you hire voice talent or rely on Google or Alexa's default voice? Hosted on Acast. See acast.com/privacy for more information.
New! Sonic Branding 01.10.2019 1:46
New sonic branding for this Flash Briefing is live! Audiobrain is the premier sonic branding firm. More about this process and why it's important coming soon! Will interview Audrey Arbeeny on the podcast in October. 1-click subscribe to the short weekly Beetle Moment podcast about voice technology and marketing Hear past episodes about voice technology Hosted on Acast. See acast.com/privacy for mo...
Brian Roemmele - Echo Buds - Technology Leap 30.09.2019 2:02
Preview clip from new podcast interview with Brian Roemmele, The Oracle of Voice. Click here to hear the rest. Hosted on Acast. See acast.com/privacy for more information.
Sonic Branding Coming 26.09.2019 1:08
New sonic branding coming soon to this briefing! Hear it on the Beetle Moment Marketing Podcast now. Subscribe free to this daily briefing on Alexa here or any podcast app here . Hosted on Acast. See acast.com/privacy for more information.
Google: "Stop" - No Wake Word Needed 25.09.2019 1:02
Now you can stop a timer on Google Assistant by simply saying "Stop" instead of "Hey Google, stop." This is a small but mighty improvement! Enable this Flash Briefing on Alexa here Hosted on Acast. See acast.com/privacy for more information.
OpenTable's Google Action 24.09.2019 1:34
OpenTable, I love what you're trying to do with Duplex but you're only halfway there with this Google Action. Subscribe free to this daily briefing on Alexa here or any podcast app here . Hosted on Acast. See acast.com/privacy for more information.
Voice XP - Bob Stolzberg Episode 23.09.2019 1:05
Hear Bob Stolzberg on Beetle Moment Marketing Podcast Episode 51! Open in your favorite podcast app at bit.ly/playbeetle . Subscribe free to this daily briefing on Alexa here or any podcast app here . Hosted on Acast. See acast.com/privacy for more information.
1.03 Billion vs 10 Search Results: Financial Advice 20.09.2019 2:00
In doing research for my upcoming talk about Flash Briefing for financial advisors at Citywire RIA in Austin (October 2, 2019), I came across this fun stat related to SEO for financial advisors: Search Google for "financial advice" - you get 1.03 billion results Search Alexa Skills: there are 10 results (and the top two are skills we built for Josh Brown and Ritholtz Wealth Management). You do the...
Three Traits of a Great Briefing 19.09.2019 1:47
Brevity, levity, and familiarity are what make a great Flash Briefing. Hear the rest of the podcast with Dani Fava and Emily Binder here Hosted on Acast. See acast.com/privacy for more information.
Early FinTwit, Early Voice 18.09.2019 0:22
Why get on a "teenager" platform like Twitter, they asked? Now Twitter can move markets. Voice is similar. Be early to learn. Hosted on Acast. See acast.com/privacy for more information.
Preview: Dani Fava on Podcast 17.09.2019 2:24
Hear the full episode with Dani Fava Hosted on Acast. See acast.com/privacy for more information.
The Billboard Comeback 16.09.2019 2:09
Voice assistants in the connected car could be a boon for billboard advertising. Billboards should have 5 words or less. Instead of putting a URL on a billboard, we'll see instructions to ask the in-car voice assistant. Get this briefing daily: 1-click subscribe free to this daily briefing in any podcast app Or get the Flash Briefing on Alexa here Hosted on Acast. See acast.com/privacy for more in...
We Remember 4 Ideas at a Time 13.09.2019 0:14
We can only hold up to four ideas at a time. Don't drone on. Make a point and turn over the floor. This is conversation. Get this briefing in any podcast app - subscribe free Hosted on Acast. See acast.com/privacy for more information.
What's Milk? Dairy Challengers 12.09.2019 2:33
CBS Sunday Morning segment about dairy industry showed dairy farmers angry about use of "milk" term for plant based milks. Apparently consumers are confused about what "real" milk is. Some even think almond milk is cow's milk infused with almonds. (Really?) Get on the right side of history. Dairy is not sustainable. Plants are. But moreover think about progress for the past couple centuries. It al...
Shoes for Running (Voice Search) 11.09.2019 1:28
Personalization is coming. That's AI. Nike shoes on Amazon - what is the default? Men's shoes. Why? Amazon knows better. Click here to subscribe to this Voice Marketing Flash Briefing Hosted on Acast. See acast.com/privacy for more information.
ROI of Voice Marketing 10.09.2019 2:12
Click here to subscribe to this Voice Marketing Flash Briefing Hosted on Acast. See acast.com/privacy for more information.
Local Business Voice Search 09.09.2019 0:51
Voice search sends local customers to your door. Working to appear in voice search results is crucial for local businesses like retail stores, restaurants, banks, and salons. “People often use voice search because they’re in their car and their hands are busy, and they’re looking for food, things to do or an item to purchase.” - Newton One simple tip: make sure your Google My Business listin...
Voice Commerce Market Predictions 06.09.2019 0:57
Click here to subscribe to this Voice Marketing Flash Briefing Hosted on Acast. See acast.com/privacy for more information.
Dangerous Third Party Amazon Sellers 05.09.2019 2:27
Source article from WSJ: Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled Products Just like tech companies that have struggled to tackle misinformation on their platforms, Amazon has proven unable or unwilling to effectively police third-party sellers on its site Click here to subscribe to this Voice Marketing Flash Briefing Hosted on Acast. See acast.co...
Dave Isbitski - Preview Clip 2 04.09.2019 1:57
Dave Isbitski - Podcast Guest - episode 48 preview Hear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm Hosted on Acast. See acast.com/privacy for more information.
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