Visual Storytelling Today

Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations?  With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy. Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your busine...

Augmented/Virtual Reality revenue forecast is expected to hit  $108 billion by  2021.  Mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 with AR taking the lion’s share of $83 billion and VR $25 billion (source: Digi-Capital). Are you ready? With all this action, marketers need to learn how to navigate this new discipline against realistic business objectives, and re...

In the last 50 years, the amount of ads and brand content we get exposed to on a daily basis has increased from 500/day to ~5000/day. This growing information overload, coupled with decreasing attention spans required marketers to figure out new ways to break through the clutter. In this episode, we'd like to talk about the drivers for the rise of user generated (UGC) marketing and how to harness...

90 percent of the information consumed by our brain is visual. Humans are visual beings who have been communicating through visuals for eons. You remember 80 percent of what you see but only 20 percent of what you read. With over 5 billion pieces of content published daily online (AKA "Communication Noise") and audiences that experience decreasing attention spans, businesses of all sizes are strug...

Infographics have become one of the fastest-growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent,  according to the 2016 study by the Content Marketing Institute. In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story-making, visual...

“Cartoons are fun, simple and also minimalist, you don’t need a lot of details, so your message comes out loud and clear and that’s very liberating. They also can hit somebody in 5 seconds” ~Hugh MacLeod Hugh MacLeod has been drawing about life and business for over twenty years. Mission, purpose, and meaning are the cornerstones of the message behind his art. At the heart of Hugh’s work is one co...

"A truely interactive video offers users a non-linear navigation experience, supported by embedded digital resources (e.g., images, videos, text bubbles, links, online forms etc.) for users to learn more.” ~Gavrilo Bozovic A recent study from Vidyard found that businesses are now creating an average of 18 videos per month . Over half of business videos created in the past year were 2 minutes or sh...