Visual Storytelling Today

In this episode of the Visual Storytelling Today podcast, I chat with Ai Ching Goh, CEO of Piktochart , a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit '20 her company hosted. We talked about her journey, her perspectives a...

In this episode, I chat with Nina Jacobsen, Co-founder, CEO , and Helle Jabiri, Co-founder, CCO of Biites.com , a brand film platform headquartered in Copenhagen, Denmark. We met on LinkedIn where we realized that we shared the same vision of how visual storytelling can effectively bring to life brand narratives. Nina and Helle are looking to revolutionize branded long-form films and give them the...

What do you get when you mix together storytelling and geography? In this episode, I chat with Brian Alonso, Co-Founder at Built Story . I have recently come across BuiltStory a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but the app also...

As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I am excited to have Chris Colbert Founder/CEO, DCP Entertainment . With a passion for connecting audiences with innovative and inspiring content, Chris Colbert founded DCP Entertainment; giving a platfor...

As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question: How do you adapt your personal and brand story in uncertain times? You see, if you let your personal worries take over and the story you tell yourself is negative, how can you expect to tell an insp...

In this episode, I chat with William Warren, Founder & CEO  of  The Sketch Effect . His company is harnessing the power of visual communication to make their clients’ ideas understandable, memorable, and shareable. The art of live sketching at events is a fantastic example of visual storytelling at its best.  What you will learn? What is live sketching? Are there several types? What benefits does...

In this episode, I chat with Stephanie Paterik, an Executive Editor at Adweek. With the growing popularity of content marketing in recent years, we’ve started seeing more and more brands like Marriott, Verizon or Amex that instead of outsourcing their visual storytelling programs, bring them in-house and in essence operate like media companies. With this mind, I had a great time chatting with Step...

In this podcast episode, I chat with Natalie Kusturic , a Licensed Marriage And Family Therapist, based in Ft Lauderdale, FL to discuss How do Stories Shape Reality? We talked about the incredible parallels between how visual storytellers rewrite stories of their customers to drive product sales and enhance brand narratives, whereas therapists rewrite painful stories their clients tell themselves...

In this episode, I chat with Jaime Permuth , an award-winning photographer and professor at the School of Visual Arts in New York. With the tremendous growth in photo sharing (people share 95 million photos on Instagram every day!), I am often asked how can you tell a story in a single photo? With video, it's much easier as it's, in essence, a sequence of images where you can tell a complete story...

In this episode, I chat with Vince Jeffs , Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems . We talked about what is hyper-personalization in the age of AI and what are the implications for visual storytellers. A bit about Vince, he is Senior Director, Product Strategy, Marketing AI & Decisioning, at Pegasystems, where he’s responsible for Product Strategy, positioning...

In this episode, I chat with Sanjay Sarathy, VP Marketing at Cloudinary,  a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands. Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and retaining consumer attention. We discuss actiona...

In this episode, I chat with the crypto artist, also known as FractalEncrypt, Founder at ShamanicHarmonics.com.  I met this fascinating artist at a local networking event in Miami where he along with other speakers shared the wonders of blockchain and in particular cryptoart. Since we typically hear about blockchain in the context of Bitcoin and other cryptocurrencies in the fintech space, I decid...

In this episode, I chat with Steve Dutton, Founder at Avenue 3 Miami  an urban movement that aims to reduce the problem of homelessness using technology and a clever loyalty value exchange model. We talked about his dramatic journey of becoming a non-profit organization founder, his experience going through our visual storytelling framework, lessons her learned down the road and much more. About o...

In this episode, I chat with Kirk Francis , Portrait Photographer, and Artist . We talked about his journey of becoming an expert portrait photographer, his end-to-end process for maximizing first impression, tricks and tips, client examples and much more. About our guest It's not about cameras, pixels or film, lenses or photoshop, it's the joy of capturing the human experience. Getting someone to...

In this episode, I chat with Yannis Angelis , Narrative Futurist, and co-founder at  Beyond Storytelling Network .  We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company. About our guest He has been working for more than 25 years in organizations in different roles, mainly Training, Strate...

In this episode, I chat with Rafael Baldwin , Digital Media Storyteller at Miami's renowned New World Symphony . We talked about his journey, growing up in Mexico in a family with a long tradition of TV and film production, his work as a film producer and his thoughts about how to take advantage of emerging visual media to tell compelling stories. About our guest Single, multi-camera, and VR/360°...

In this episode, I chat with Park Howell , Business Storytelling Strategist at Business of Story . We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insightful success stories from his clients and simple,...

In this episode, I chat with Tory Gentes, an Immersive Ethnographer, and partner at The Palmerston Group . We talked about what is Ethnographic Research, why marketers should adopt ethnography as part of getting to know better their audience - a paramount ingredient for creating a powerful brand narrative, what are the typical business objectives marketers should consider, and the various on and o...

In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started. About ou...

In this episode, I decided to explore one of the fast-growing areas of visual storytelling - offline Branded Environments Design. I am talking about those visual narratives you most likely have seen when you visited a major corporate office. Local artists create them through digital or physical expressions such as paintings and sculptures commissioned by brands to support their unique culture in b...

Knowing how to connect better with audiences is always one of the top challenges for marketers and business leaders. With this in mind, in this episode, I decided to invite a business leader outside the traditional marketing space to share her story.   About our guest That’s why I am excited to have on our show Yasmine Kotb, the owner of Mina Mediterraneo - one of the great success stories in Miam...

Our clients typically ask us: how do I find and own my business story? And a follow-up question, what are the secret ingredients to make a good business story. With this in mind, I’d like to focus this episode of Visual Storytelling Today show on these fundamental questions I am sure any business leader can relate to.   About our guest I have the great pleasure to speak today with Diana Yazidjian...

With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal vs. minimal design approaches), I’d like to focus our upcoming Visual Storytelling Today show on Instagram and how visual storytellers like you can take advantage.   About our guest Julie Cabezas is a co-founder of The Ideal Marketing Agency. Julie (B.S.B.E.) was a k...

In this episode, I chat with my good friend and digital futurist Geoffrey Colon at Microsoft.  We reviewed the road visual storytelling has already made, crossing the lines from the entertainment world to marketing and what to expect in the near future.   About our guest Geoffrey Colon is a compelling voice at the intersection of marketing, tech, and popular culture. DJ, data punk, podcaster and a...

Do you know how to harness the power of video at each stage of your buyer’s journey? With video expected to make up 80% of all Internet traffic by 2019 (source: Cisco), video has become a dominant tactic in marketer's’ toolbox for every stage in the buyer’s journey. When you think about it, video is the most accessible visual medium that lets your audience re-enacts real-life events, but remotely....