Visual Storytelling

THE IMPORTANCE OF GOOD PHOTOGRAPHY (for business) PART 1. What message do you wish to convey to your clients (past, present and future), your piers and more importantly your competition.

Following an account on Instagram, only to unfollow them in order to get them to check out your profile is a bad technique. What is a good technique is using the right hashtag. In this episode I explain how Instagram can help you find the right hashtags to help your reach.

Photography is a lonely business, or at least it can be. It’s hard to remain subjective about your own work. It’s also difficult at times to focus on the boring aspects of running a business. However, there are ways to overcome this. The first step is to listen to this episode.

In this episode I look at the four insight headings and what they really mean, and share with you which one I think is the one to take notice of.

How I Use Instagram To Target Clients. Follow me on Twitter @GaryFernon and YouTube.com/GaryFernon

YouTube has 1.5 billion monthly users. Explain to me why you don’t see the benefit in utilising this channel. www.youtube.com/garyfernon

In the market place today it’s tough to stand out due to how over saturated it has become. One way to reach a new audience however is to collaborate, but it has to be with the right individual or Brand and you have to be able to provide more value to their brand than they do to yours. Thanks for listening. Find me on Twitter @GaryFernon

Tilt the odds in your favour by targeting the hashtags you use. @GaryFernon

Instagram allows multiple photos, but how many times have you missed this? I believe it’s better to create a video or GIF to make sure your work is being seen. Find me on Instagram @photoreceptor_cell

Locate A List Of Keyboard Shortcuts In Photoshop. Speed up your editing process in Adobe Photoshop by using keyboard shortcuts. Locate the full list directly in Ps by following these 3 simple steps.

I currently believe that cinemagraphs are the future, & personally feel that this style of photography will be seen more frequently within the product & Fashion markets.

In recent months I’ve stepped up my marketing on Facebook by smashing that “boost” button, but I forgot that FB has a text/image ratio!!!!!

Episode 8 is titled, "know what you're worth". With this in mind listen to the two quotes in this episode and consider them each time you quote a job. Also, catch "the commuter" at photoreceptor_cell

One of the challenges when being self employed is working out what to charge people for your time. In this episode I break down how you can work out your breakpoint.

Fear kills more dreams than failure ever will. How true is this. How many times have you not done something through over thinking and/or fear of what might happen. Stop overthinking and just do.

Don't get disheartened when an enquiry comes in asking for your prices and then following you telling them, they don't respond. Know what you're worth.

Understand These Three Things, shutter speed, ISO and F-stop. If you're new to photography, understand how these three things can compliment one another.

When it comes to social media you want your work to speak for itself. Therefore I believe your ratio of visual image over text should be 80/20. What do you think?

With so many apps on the market, choosing which one is best for your business can be a mine field. By understanding your business, and client base, the choice becomes an easy one to make.

It is now, more than ever, so important that you create something different if you are to stay ahead of the competition.

Understand Light

I answer a question from "Art Speaks Radio"

Be inspired. Inspire others. Do not be afraid to create something different.