Visual Storytelling

There’s something that happens the moment you start putting your work out into the world… You open yourself up. Not just to opportunity… but to feedback. And not all feedback is created equal. Until next time,  Be Creative. Be Inspired. Be You. https://linktr.ee/garyfernon Social Handles Threads - @GaryFernon X - @GaryFernon Li - https://www.linkedin.com/in/gary-fernon/ YT - https://www.youtube.co...

Let’s talk about something that doesn’t get nearly enough airtime in photography… Money. Not how to make more of it, …but how to keep more of what you already earn. Because here’s the truth… A lot of photographers are working hard, booking clients, getting paid… …and then quietly leaking money through a lack of understanding. Not because they’re careless, …but because no one ever really explained...

Ai is going to take your job, or is it? Lots of people think that Ai will take their jobs and this is only partly true. Ai thrives off of what I, you, we, put out into the world, so in theory it is a derivative of me, you, us.  Ai will take your job, if you let it.  Listen to this episode to discover more on this topic and why this is only partly true. f you’ve enjoyed this podcast, and would like...

Most photographers don’t struggle with skill. They struggle with clarity. They say yes to everything. They market to everyone. And then wonder why their work feels inconsistent, underpaid, or creatively draining. Your ideal client profile isn’t about exclusion. It’s about alignment. In this episode, let’s build it step-by-step.

We take more images in a week than our grandparents took in a lifetime. But most of them aren’t photographs, they’re snaps. In this episode, I explore the real difference between reactive shooting and intentional photography, and why that distinction matters if you’re building a personal brand or running a business. You’ll learn: • When a snap builds connection. • When a photograph builds authorit...

When we think about luxury in product photography, our minds often jump straight to lighting, lenses, or materials. But before any of that registers, colour has already done its job. Colour sets the emotional tone. It decides whether a product feels mass-market or exclusive… approachable or aspirational… forgettable or desirable. Today, I want to talk about why using a considered luxury colour pal...

I want to talk today about documentary photography, but not in the way I usually do. What I won't be discussing is assignments, clients, briefs of deliverables. I want to talk about photographing your own children… or your pets… or the life that’s happening right in front of you every single day, and why I honestly think it’s one of the best ways to fine-tune your ability as a documentary phot...

In 2026, personal branding is no longer about self-promotion. It’s about clarity, credibility, and trust in a crowded, AI-accelerated world . Whether you run your own business or work within someone else’s, people now make decisions based on who they understand , who they trust , and who consistently shows up with value . So why does this matter, well, we're about to find out. Once again, than...

In the previous episode I discussed the difference between documenting and creating. What I didn't touch upon was the equipment to use, and that is what this episode is all about.  I’m looking to have more guests on the podcast to provide you with more value.  With that in mind, what are some area’s you are  struggling with when it comes to your creative journey that you would like the answers...

Documenting verses creating, whether its photography or video, do you know the difference, is there a difference.  Well, that's what today's episode is all about. I’m looking to have more guests on the podcast to provide you with more value.  With that in mind, if you work within the creative space and would like to have a conversation about what you do and the benefits it offers others, g...

Happy New Year to you all and welcome to the first episode of the visual storytelling podcast for 2026.   This first episode of the New Year comes a little later than I had planned due to finding myself being wiped out with a chest infection, which is still lingering a little, but don't worry, its not contagious through audio waves, so you're safe. Now, what I discuss today will hopefully...

In this episode I discuss 9 powerful, practical ways photographers can stay consistent when showcasing their work. I’m looking to have more guests on the podcast to provide you with more value.  With that in mind, if you work within the creative space and would like to have a conversation about what you do and the benefits it offers others, get in touch and let's have a conversation. I’ll leav...

If you are on linkedIn, or considering creating a profile, this episode is for you. I discuss how you can stand out on LinkedIn in 2026. I cover how many active users the platform has, the difference between sales and marketing on the platform, why use the platform at all and how best to use it. I’m looking to have more guests on the podcast to provide you with more value.  With that in mind, if y...

As a photographer or videographer, all too often we create content for our clients and then neglect documenting our own practices and environments.  Let’s not forget, or under appreciate the power of personal branding. Welcome to the Visual Storytelling podcast, I’m sure, like me you hear the words personal branding all too often, but what does this truly mean? This is exactly what I discuss in th...

I have often said that people live vicariously through others. This is supported by the number of reality shows on our TV’s, but this isn’t the only reason why you should be going all in on documentary photography.   Lets talk about Living Vicariously: Why Reality-Style Content Matters for Businesses and Personal Brands. What are some area’s you are  struggling with when it comes to your creative...

When we think of documentary photography, we often picture people in motion — events unfolding, moments captured in real time. But there’s another side to this storytelling approach. Welcome to the Visual Storytelling podcast.  Let’s discuss a side of documentary photography that people often forget.  If you enjoy this podcast, and would like to listen to more topics, just like this one, then why...

If you’re new to making videos I discuss the below five essential shots that need to be on your list that will make your videos stand out. Here is your shot list. 1 establishing shot. 2 wide / medium shots. 2 close up shots. 1 abstract shot; and 1 unexpected shot. As I said, this shot list will be a good place to start. There is of course SOOOOO much more that goes into creating captivating videos...

Welcome to the Visual Storytelling podcast. In this episode I’m going to be diving deep into what it really takes to not only survive, but thrive as a sole trader, and if I’m honest, what I’m about to discuss has served as a reminder to me as well, as over time, I’ve dropped the ball on a few of the area’s. Whether you’re just starting out or you’ve been in the game for a while, this episode is pa...

Welcome to the Visual Storytelling Podcast, in this episode I have a conversation with Vicki Lovegrove, a graphic designer with twenty-two years experience in the industry. Vicki explains what a graphic designer actually does, the benefits of hiring a graphic designer and why it's better to do so, over thinking you can do it yourself as well as much more. There really is some great take aways...

Welcome to the Visual Storytelling podcast. In this final episode of this five part series I’m going to discuss how you can streamline your photography process. But, before I do, don’t forget to follow the podcast. Over the last four episodes we’ve discovered the common topics business have difficulty with when it come to photography, as well as broken each down to give you the best chance of over...

Welcome to the Visual Storytelling podcast. Let’s quickly recap what we’ve covered so far in this series. In the first episode I spoke about some common topics that businesses have difficulty with when it comes to photography. I then went on to discuss how businesses can overcome those common photography challenges. Then how to effectively implement the solutions discussed within that episode, and...

Welcome to the Visual Storytelling podcast. Let’s discuss how to effectively implement the solutions discussed in the previous episode. In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography. • Brand Consistency   • Quality & Professionalism   • Product Photography   • Headshots &amp...

Welcome to the Visual Storytelling podcast. Let’s discuss how businesses can overcome common photography challenges. In the previous episode (season 8 episode 9) of the podcast I ran through fifteen topics that businesses have difficulty with when it comes to photography.  In this episode I’m going to discuss how businesses can overcome those common challenges. I’m going to briefly recap the issue...

Welcome to the Visual Storytelling podcast. Let’s discuss some common topics that businesses have difficulty with when it comes to photography. Over the next five episodes I’m going to be focusing on some common topics that businesses may have, or do have difficulty with when it comes to photography, so whether you’re a photographer, a business owner or involved in the companies marketing decision...

Welcome to the Visual Storytelling podcast. Let’s discuss the differences between SLR and Mirrorless cameras.  You may be in the market for a new camera, and can’t decide whether to buy a DSLR or mirrorless camera, or simply wish to understand the difference between the two. Well, in short, SLR cameras have a mirror that bounces the picture up to you, whereas with a mirrorless camera you're se...