Virtually Free with Ashlee

You don’t need more clients. You don’t need more hours. You need to face the big stuff - the rebrand, the pivot, the long-awaited offer, the thing that’s been sitting in your notes for months. In this episode of Virtually Free , I’m getting honest about the resistance that shows up when you're about to grow and why the real freedom in your business is often buried under the tasks you keep avo...

The New Financial Year is here and I’m taking you behind the scenes of exactly how I’m planning, resetting, and setting myself up for success. This isn’t about getting more done. It’s about doing the right things, with intention. I walk you through the exact questions I’m asking, the way I audit my time and income, and how I’m using the NFY Planning Workbook (yes, the same one I share with clients...

Feeling like there’s never enough time to do it all? In this episode, I’m unpacking why it’s not always about adding more hours, it’s about having a plan that actually works for your life and business. If you’ve ever said, “If I just had more time,” this one’s for you.  In This Episode, I Cover: ✔️ Why time isn’t the problem and what is ✔️ What capacity led planning looks like in real life ✔️...

In this week’s episode of Virtually Free , I’m coming to you from a holiday park during the school holidays because this business was built to give me the freedom to do exactly that. This isn’t about switching off completely. It’s about pausing with purpose, creating space to reflect, and leaning into a slower season strategically . If you’ve been feeling stretched or scattered, this is your remin...

Let’s be honest systems can feel like the biggest hurdle when starting your business. Between the CRMs, automation tools, and endless templates, it's easy to feel like you need it all set up before you start. But what if we told you that simplicity is the real secret? In this episode of Virtually Free , I’m joined by the wonderful Jo Draper - a Creative Mentor and Digital Designer who’s been suppo...

What worked online a few years ago? It’s likely out. In this episode, Ishares the real trends worth paying attention to in 2025, and the ones to finally let go of. From content strategy and launch planning to messaging and visibility, this is the update your marketing plan needs. In This Episode, We Cover: ✔️ What’s in for online marketing in 2025 ✔️ The mindset shift behind slow, sustainable laun...

Tech overwhelm is real but it doesn’t have to stop you from growing your business. In this episode, I’m walking you through my current tech stack: the no-fluff, easy-to-use tools I recommend for VAs and service providers who want to run a smooth business backend without wasting time (or money) on stuff you don’t need. If you’ve ever Googled “best tools for VAs” and left more confused than when you...

You're eager to sign your first client but are you really ready to deliver? In this solo episode of Virtually Free , I share the real reason many VAs struggle to gain traction (even when they're doing “all the things” online), and why the most successful service providers take time to build the foundations before they start selling. Whether you're just getting started or feeling stuck mid-launch,...

In this episode, Ashlee sits down with her client Steph from Rural Data Services to chat about what it really looks like to start a VA business from scratch, and become fully booked within 3 weeks of launching. From juggling family life on the land to confidently building out her service suite, Steph shares her wins, mindset shifts, and honest reflections from inside both VA Mastery and Expansion...

If you’ve been caught in “learning mode,” waiting until you feel more qualified or ready before really showing up  this episode is your wake-up call. In today’s solo episode, I share why taking messy, imperfect action will grow your business faster than any certification ever could and how to shift from stuck to momentum, starting today. ✨ In this episode, we dive into: ✔️ Why more courses a...

If you’ve been trying to "figure it all out" by yourself - piecing together freebies, podcasts, and second-hand advice,  this episode is your reminder that guessing your way forward isn't a real strategy. In this solo episode, I break down why staying stuck in DIY mode leads to overwhelm and slow growth and what to focus on instead to create real, sustainable momentum in your VA business. ✨...

In this milestone episode, I reflect on 8 years of building a freedom-based business and the biggest lessons I’ve learned along the way. From mindset shifts to sustainable growth strategies, this episode is packed with real talk, hard-earned advice, and encouragement for anyone building a business on their terms. ✨ In this episode, we dive into: ✔️ Why fear is part of the process and how to move...

In this episode of Virtually Free , I’m joined by the amazing Stacey Morthorpe - founder of Virtual Beauty Solutions , social media manager for beauty professionals, and a long-term client inside my coaching programs.  Stacey started out as a VA after 16 years in the beauty industry and has since grown a business that supports her lifestyle and personal commitments We dive into the real shift...

Welcome back to Virtually Free ! This is Episode 6 and we’re getting real about decision fatigue, second-guessing and stepping into your CEO era. If you’re constantly tweaking Canva templates, avoiding client convos, or saying yes just to “keep the peace,” it’s time to shift. Because being a business owner isn’t about hitting six figures, it’s about how you lead. This episode is your permission sl...

Welcome back to Virtually Free ! You’re listening to Episode 5. Last week we talked about business structure - and one key piece we touched on was communication and boundaries. Today, we’re diving deeper. If you’ve ever felt like a full-time help desk, replying to clients at all hours, feeling guilty for logging off, or always available but constantly drained… this episode is for you. Because boun...

If you’ve been building your VA business on vibes, this episode is your nudge to build something stronger. In this solo episode, I’m breaking down the 5 essential areas of business structure every virtual assistant needs -  whether you’re just starting out or fully booked and flustered. Because sustainable growth doesn’t happen by accident. It happens when your business has structure, boundar...

Welcome back to Virtually Free with Ashlee ! In this episode, we’re tackling one of the biggest mindset and strategy blocks for virtual assistants and service providers: pricing. If you’ve ever felt stuck charging low rates because you're afraid clients will leave, you're not alone and this episode is going to shift that. I’m breaking down why so many VAs stay underpaid and overworked, and I’ll wa...

How I built a profitable, flexible business as a VA and coach without hustle or long hours and how you can too. Welcome to the very first episode of Virtually Free with Ashlee !  In this solo episode, I’m taking you behind the scenes of how I went from resume writer to virtual assistant to business coach - building a profitable, flexible business that works for me, not the other way around. I...

Struggling to find clients? This episode breaks down practical strategies for VAs and service providers to attract aligned clients at any stage of business. One of the biggest challenges I see VAs and online service providers face—whether you're just starting out or scaling—is finding consistent, aligned clients. And let's be real—without clients, you don’t have a business. In this solo episode, I...

Welcome to Virtually Free with Ashlee. Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them. Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sust...