Virtually Free with Ashlee

I'm breaking down what will actually get you booked out as a VA in 2026 and it’s not about working harder or doing more. We’re diving into the real shifts in the VA industry and how to position yourself powerfully this year as a recap from my most recent workshop.  In this episode, I cover: Why “being good at admin” won’t cut it in 2026 The power of magnetic messaging and how to craft yours N...

It’s easy to feel like you’re always behind when you're running a business and a household. In this expert of the month episode, I’m joined by Sarah from SHE — EA and systems strategist for service providers, to chat about what it really takes to stay productive, streamline your business, and create capacity without burning out. Sarah shares her personal journey from public sector EA to online bus...

It’s the end of the year, and the pressure to plan “the biggest year yet” is real. But what if your goals weren’t about doing more , but about doing the right things? In this episode, I break down exactly how I‘m planning for a freedom-filled and profitable 2026 — with 25-hour weeks, school holidays off, and a business that’s built around life-first strategy. From goal-setting and data reviews to...

This time of year can feel like a blur but while everyone else is coasting toward the holidays, you’ve got an opportunity to get clear on what you actually want next year to look like. And no, we’re not talking vague resolutions. This episode will help you start shaping your 2026 business with intention. If you’re waiting for January to figure everything out, you’re already behind. The VAs who mov...

If you’re feeling pulled in a hundred directions during selling season.. selling, buying, planning, and panicking — you’re not alone. This episode is here to help you slow down and make smarter, more aligned decisions about how you invest in your business moving into 2026!  Let's be real, everywhere you look right now, there’s a sale… but not everything you buy is actually going to move your...

Thinking about adding social media management to your VA services — but not sure where to start? Or if it’s even right for you? In this episode, we’re having a real chat about who social media support is actually for, how to do it without burning out, and how to turn it into a profitable, recurring offer. If you’ve been craving more strategic or creative work, this might be your sign. Inside this...

You’ve signed the client, amazing. But now what? If you’re winging your onboarding, second-guessing your communication, or stuck reacting to client demands, this episode is for you. I walk you through how to lead the client relationship from day one, manage expectations clearly, and create systems that help you feel in control.  This is the real behind-the-scenes work that makes clients stay,...

If discovery calls have been feeling clunky, awkward, or downright stressful, this one’s for you. In this episode, I walk you through how to lead calls with calm, clarity, and confidence. Because the truth is, you don’t need to be salesy or scripted but you do need a simple structure, clear intention, and a strong post-call process. Whether you’ve done 0 calls or 50, this episode will help you fee...

In today’s episode of Virtually Free, we’re joined by the powerhouse behind Virtual Hustle, Karene Hustle , to talk all things transition — from the early days as a VA to stepping fully into the role of Online Business Manager. Karene walks us through her personal story of burnout, rebuilding, and finding her niche, as well as: What it really means to be an OBM (and how it differs from being a VA)...

Thinking about investing in a VA program but not sure what’s right for you? In this episode, I’m breaking down the key differences between going it alone with a DIY course vs joining a group coaching program. If you’re serious about starting and growing your VA business — this will help you make the decision that actually gets you results. In This Episode, I Cover: The real pros and cons of DIY co...

In this episode, I sit down with VA Mastery client Teagan, who went from 17 years in the same job to building her own fully booked virtual assistant business. We unpack her journey, the mindset blocks she had to overcome, and the real strategy that helped her land dream clients early on. This is the behind-the-scenes story you need to hear if you're thinking of starting but holding yourself back....

Think your biggest obstacle is other VAs or a saturated market? In this episode, I’m sharing the real reason so many aspiring VAs stay stuck… imposter syndrome, self-doubt, and fear of getting it wrong. I’m walking you through why these mindset blocks are normal, how to move through them, and why having real support (like VA Mastery) changes everything. ✨ In This Episode, I Cover: Why your bigges...

Think AI has made starting a VA business pointless? Think again. In this episode, I break down why AI isn’t replacing Virtual Assistants and how you can use it to become even more valuable to your clients. Whether you’re just getting started or scared you’ve “missed the boat,” this one will shift your mindset and show you what’s really possible. ✨ In This Episode, You'll Learn: Why AI isn’t the e...

This episode is your permission slip to not rely on social media and start leveraging something way more powerful — your personal network. I’m sharing the real way my students are landing clients (often their first and fastest ones) — and guess what? It’s not through viral reels or perfectly curated content. Inside this episode, we’ll cover: The Instagram Illusion that’s keeping you stuck Real-lif...

Welcome back to Virtually Free Today ! In this episode, I take you behind the scenes of how I signed my very first virtual assistant client in 2018 — while juggling a toddler, zero fancy systems, and no expert title in sight. Spoiler alert: it wasn’t about being perfectly ready — it was about courage and connection . You'll hear the full story of how one connection on LinkedIn turned into a $3K pr...

Struggling to find the time to start your VA business while working full-time (or around family)? In this episode of Virtually Free, I’m sharing practical strategies for time blocking, energy management and more to get you moving. One of the biggest reasons people don’t start their VA business? They think they don’t have the time. Whether you're working a 9–5, juggling the school run, or just tryi...

We’ve all seen the laptop by the pool, passive income while you sleep promises floating around Instagram... but if you’ve been in the online space for more than five minutes, you know better. In this episode of Virtually Free , I’m breaking down 6 of the biggest myths that keep service providers stuck, second guessing, and chasing someone else’s version of success. Whether you’re just getting star...

In this episode I am pulling back the curtain and walking through the real structure of this our Expansion Mastermind so you know exactly how it’s built to help you create predictable income, simplify your business model, and finally have the space to grow without burning out. What you’ll learn in this episode: 🧠 The exact structure of the mastermind: 📦 What’s inside the VA Expansion Slack space...

Most VAs and service providers are familiar with courses. Some have worked with coaches. But masterminds? They’re often misunderstood or dismissed entirely because no one’s ever really explained what they are or how they work. In today’s episode, I’m breaking it all down. We’re talking about what makes masterminds so powerful when you’re already established   and why I created Expansion Maste...

In this episode, I chat with content strategist and former VA Expansion Mastermind client Bree, about how to shift your content from “just blending in” to standing out and calling in the right-fit clients. Bree is a content strategist and mentor for service providers ready to elevate their messaging and attract aligned, premium clients. After starting as a virtual assistant, she now helps others s...

This year has tested me in more ways than one. The kind of season that forces you to pause, reassess, and redefine what really matters, not just in life, but in business too. While I’m all about transparency, I also believe in sharing from a place of reflection, not reaction. In this episode, I’m walking you through the biggest takeaways from this heavy season and what it’s taught me about the way...

This episode is a must-listen for any VA, OBM, or freelancer who feels like they’re constantly juggling too many clients and not making enough money. In this episode, I explore what it would look like to grow your business by simplifying it.  We’re covering: Why chasing 10+ clients might be the fastest path to burnout The numbers behind a “3 client model” Real-life client stories that prove h...

After launching as a VA to rebranding as a digital marketer - this episode is packed with insights, mindset shifts, and some serious gold if you’re thinking about leveling up your offers or positioning Mon helps creative service providers build presence and attract leads, without burning out or selling out. She is not only a powerhouse when it comes to socials and overall marketing strategy, but s...

If you’ve built a solid client base, stayed booked, and kept busy but still feel like things aren’t quite working, this one’s for you. In this episode, I am revealing three of the most common (and overlooked) reasons your business may be stuck and the shifts you can make to change direction. You’ll hear: The hidden cost of pricing based on time (and how to shift to value based pricing) Why flexibl...

If you’ve ever felt like your applications go into a black hole, this episode is for you as I sit  down with Fiona Campbell, founder of the Virtual Assistant Lead Network and Thought Penny , to dig into what really works (and what doesn’t) when applying for VA roles and attracting high quality leads. With 17+ years of experience across PA, EA, and VA roles, Fiona shares insights from behind t...