Virtually Everything! Podcast

With the release of "Quick Cut" on Adobe Firefly, creative professionals are turning to first-draft editing platforms to keep up with content demands (00:00). Peter is joined by Content Creator Kevin Talbot to discuss the pros and cons of Quick Cut, Opus Clip, Eddit.ai, and all the AI-powered video editing platforms (03:07). Kevin Talbot is the Founder of TalbotMediaTV. You can learn more about Ke...

Today, we look ahead to identify the mindset needed to make a living in content creation over the next decade (00:00). Peter talks to Wendy Heimann-Nunes, co-managing partner at Nolan Heimann LLP, to break down why the work-for-hire mindset is obsolete and how creators can surgically dissect their content into multiple revenue streams (02:25). Then, Wendy explores how the physical and digital worl...

Ba-ba-ba-BAAH! Today it's our 3rd Annual AI Predictions! (00:00). Peter and Peter Bittner review their 2025 predictions and discuss how AI automation, job transformation, and vibe coding are reshaping creative work (02:09). Then they make their new predictions for 2026: Bittner #1 (16:28) Peter #1 (29:17) Bittner #2 (33:59) Peter #2 (39:31) Bittner #3 (42:42) Peter #3 (45:17) Finally, Peter argues...

Happy Holidays! We have a bonus for you this week on Gen Z's content consumption, new trends and nostalgia (00:00). Kevin Talbot joins Peter to unpack a new report from Cinema United showing Gen Z’s surprising return to movie theaters, and they discuss what this shift means for filmmakers, studios, and the future of audience engagement (01:36). Kevin Talbot is the Co-Founder and CEO of Talbot Medi...

Today, it's the Netflix/WBD merger and the end of the IP era (00:00). Peter puts his tinfoil hat on and is joined by Alan Lasky, our resident 'Media Terrorist', to unpack the implications of Netflix’s acquisition of Warner Bros. The end of movie theaters is NOT the big deal here. Alan Lasky is a Creative Technology Strategist and 30-Year Industry Veteran. You can learn more about Alan Lasky and co...

Today it's all about XR experiences, immersive's breakthroughs in exhibition and AI slop! (00:00). Peter is joined by Neville Spiteri from Wevr to explore the challenges of building immersive content and the industry's shift toward scalable, profitable models (03:14). Then they explore Wevr’s vision for a cloud-based virtual studio that empowers creators and venue operators to build and distribute...

Today, it's virtual production on-location, Gaussian Splatting, and Sora 2 (00:00). Peter welcomes Barnabas Csutak to explore how tools like Gaussian Splatting are streamlining remote workflows and cutting costs for filmmakers during Pre-Production (04:10). Then, Barnabas shares real-world use cases —from feature films to cultural heritage preservation —showing the impact of these technologies (32...

Tim Moore returns to discuss the essential roadmap to AI content creation (00:00). Tim and Peter break down the first 3 core frameworks from Tim’s new white paper, exploring the rise of the curator economy, the commoditization of content, and the impact of AI on storytelling and production workflows (02:45). Then, They dive into the other 3: the changing shape of content, from linear to interactiv...

We have a special episode dropping next week, but to hold us over until then we're dropping a BONUS chat between Host Peter and Daniel Mallek from Vū Technologies (00:00). First, Daniel shares his thoughts on the fresh news alert that NVIDIA has invested in Intel while Peter puts his tinfoil hat on to pitch the real reason why he thinks they did it. Then, Peter walks Daniel through his thoughts on...

Today it's Hollywood's reckoning, your opportunity, and Netflix's AI rules (00:00). Peter is joined by Thomas George Thudiyanplackal, a producer for the Entertainment Technology Center at USC, who unpacks how evolving technology, changing consumer habits, and the rise of streaming have transformed audience attention, content formats, and the economics of storytelling (02:20). Then, they explore a...

This week it's AI, Vibe Coding and what the hell is Physical AI? (00:00). Peter sits down with Kalhil KJ Adames from Vū Technologies to explore how LED studios and real-time AI are reshaping virtual production workflows (02:42). Then, they dive into the future of scalable, interactive experiences with the new Experience Launcher platform, making advanced technology accessible for events and busine...

Today it's about virtual projection, sodium vapor matting, time multiplexing and light science! (00:00). Peter is joined by Paul Debevec, from Netflix's Eyeline Studio, Cris Blyth, a highly regarded Creative Director, and Christopher Barnett, a Manager at Christie Digital, to explore the evolution of light science, discussing innovations in virtual production, color science, and the challenges of...

Today it's about Pre Production and AI Agents (00:00). Peter is joined by Rodrigo Mendoza to explore how AI agents are transforming script development and budgeting, emphasizing the shift from tool-centric to goal-centric workflows and the importance of human creativity in the process (01:26). Then they dive deep into the democratization of filmmaking, the challenges and opportunities AI brings fo...

Today it's about immersive filmmaking, installation storytelling and "clean" AI (00:00). Peter sits down with Michaela Tarnasky-Holland, a Peabody-nominated and Emmy winning director, to illustrate teh blueprint for starting a VR project, including the difference between immersive and interactive (01:52). Then, they explore the key aspects of the format and why the US lagging in VR adoption (...

Today it's about body language, motion capture and stunt work (00:00). Peter sits down with Eric Jacobus, a seasoned stuntman and motion capture expert, to discuss the evolution of non-verbal storytelling and the recognition of the stunt community (01:52). Then, Eric dives into the technicalities of motion capture, how it transforms action scenes, and why AI falls short in replicating human e...

Today it's about virtual production, car plates and those silly foreign movie tariffs (00:00). Alex Pearce returns to discuss the evolution and challenges of filming car plates, including his venture, SIM Plates, which innovates with high-quality CG customizable car plates (01:00). Then, they dive into the technical advancements, workflows, and the potential for future developments in virtual...

Creative professionals need to automate thier content marketing efforts (00:00). Peter introduces JT White from Aug X to discuss Auggie Studio, a game-changing AI tool for content marketing (01:36). Then, JT highlights the benefits for small businesses and production houses with limited budgets and time constraints to market their story (31:05). Finally, Peter is joined by Daniel Mallick from...

We've entered the era of advanced workflow for AI content generation (00:00). Peter brings back Luka Tisler to give us a beginner's guide to ComfyUI, an application that uses nodes to build out complex AI workflows (01:27). Then, Luka presents a step-by-step process to create a custom AI workflow for a Text-to-Image function (9:33). Finally, Peter is joined by Ken Raimondi from Adobe to check in o...

This year's NABshow arrives amid a grim outlook for our media broadcast industry. Will we address these issues at the conference or skip them? (00:00). Peter is joined by Matt Mason, a former pirate radio DJ, innovator at BitTorrent and Sony Pictures, and currently the CEO of Basejump, to help us check in on Metaverse storytelling and whether your content creation pipeline can be redefined at the...

It looks like YouTube is fast becoming the preferred platform for brands and agencies. Not television. YouTube. Peter is joined by Commercial Director Kevin O'Brien, whose talent is often commissioned for commercials intended for YouTube. They discuss how the Director's visual-language-to-target-audience objective may change in the face of YouTube (00:00). Then, they discuss the Director's relatio...

Virtual Production depends on pre-visualization tools. Peter is joined by Judah Mantell, the creator of SceneForge, one such tool that shows us that virtual production is a form of storytelling that can start long before you yell, "action!" (01:08) Then, Judah walks us through some of the stigmas of this type of tool and what lies in its future (16:43). Finally, Peter shares insights on all the te...

Drew Weigel from Shutterstock Studios joins Peter to discuss the idea behind the new 3d Generator to create 3D assets from a prompt (01:01). Then Drew argues that companies must develop a 3D strategy and walks through examples of how AI and 3D tools create new media experiences and transform traditional workflows (07:42). Finally, Peter joins Daniel Mallek from Vū Technologies to unpack the potent...

In celebration of the Super Bowl, host Peter Frelik sits down with one of the best creative studios in the TV commercial game: the House of Parliament (00:00). Lawrence Jones and Krystina Wilson, creative design at Parliament, share the secret sauce to why this group's work stands out in the competition (01:28). Then, they break down their production pipeline and dish on what works and what doesn'...

Creative technologist Steve Giralt joins Peter to discuss how to secure a client by pitching virtual production, motion capture, robotics, or any of the other emerging tech tools on the market (00:00). Steve starts by setting the record straight on how storytellers should approach new (and threatening) technology like AI (03:04). Then, they break down all the steps in a creative pitch utilizing ne...

With a new year comes more innovations! But with AI moving so fast, what are some things we should keep an eye out for in 2025? (00:00) Peter Bittner joins host Peter Frelik to share his insights into what AI will have in store for our businesses in the coming year, starting with "Automation vs Agents" (03:18). Then, they explore AI's impact on job loss and what is the probablity of creatives host...