VideoMy Pod

In this episode of the VideoMy Pod's Employer Brand Series, recorded live in Singapore, hosts David Macciocca and Emma Lang chat with Samantha Chong, APAC Recruitment Marketing Manager at GSK, to get into the nuts and bolts of building employee ambassador programs – what works, what fails and how to grow something meaningful from almost nothing. Drawing on her experience building advocacy ini...

In this episode of the VideoMy Pod's Employer Brand Series, recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Jamie Anne Ysrael, Regional Internal Communications and Culture Leader, to explore what happens when employer brand sits within internal comms rather than talent acquisition — and why that shift changes everything. Drawing on a career that spans product mar...

In this episode of the VideoMy Pod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Glynnis, APAC Employer Brand Lead for Google, to unpack one of the most powerful yet under-utilised tools in recruitment marketing: activating employees to tell their authentic stories at scale. Drawing on years of experience sitting at the intersection o...

In this episode of the VideoMy Pod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Jenny Roberts, a seasoned employer brand consultant with nearly 20 years of experience across agency and in-house roles, to tackle one of the most common challenges in the region: being handed a global EVP and expected to just roll it out. Drawing on expe...

Recorded live in Singapore, hosts David Macciocca and Emma Lang sit down with Natasha Wahap, Employer Branding Lead for L'Oréal's SAMA zone (South Asia Pacific, Middle East & North Africa), to explore what it really means to stay agile in an ever-changing employer brand world. Drawing on 13 years in employer branding across companies including Grab and L'Oréal, Natasha shares ho...

In this episode of the VMJPod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Martin Warren, former Head of Talent Sourcing at Grab, to unpack how activating hiring managers can dramatically transform your recruitment and sourcing results. Drawing on 25+ years in recruitment and seven years building and running the sourcing function at...

Part of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Jessica to unpack launching a new global brand and people value proposition for a large professional services firm, and ensuring what you promise externally matches what employees experience internally. Jess shares her 18-month journey aligning brand, EVP and employee experience across hundreds of thous...

In this special edition of the VMJPod's Employer Brand Series, series co-host Brie Mason (AMP) is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb about how she built an employer brand from absolute ground zero – for a digital bank that didn't even have a name yet. Brie shares the challenge of joining a greenfield project to build Australia's best digital ba...

In this edition of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Natasha Sweatman from Telstra's Employer Brand and Marketing team to unpack how to build and scale an authentic employee ambassador program. Natasha manages nearly 200 Telstra brand ambassadors, what she calls "Telstra influencers", and shares the surprisingly simple systems th...

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by Manuel Lopes, Employer Brand and Communications Lead at CPA Australia, to explore how employer brand is built, sustained and protected inside a member-based organisation. Manuel shares how CPA Australia approaches employer brand through internal alignment, communication and credibility,...

In this episode of the VMJPod’s Employer Brand Series, hosts David and Brie sit down with Rachel Mehlan, Talent Acquisition and Management Lead (ANZ) at AstraZeneca, to explore what it really takes to step into an employer brand role and drive impact from day one. Drawing on more than two decades in recruitment and talent, Rachel shares practical advice for employer brand professionals, particular...

In this episode of the VMJPod’s Employer Brand Series hosts David Macciocca and Will Innes chat with Steve Bousfield, Senior Recruiter at Atlassian, to explore how recruiters build brand trust through authenticity, empathy and consistency. Steve shares how transparent communication and genuine connection shape every candidate experience — from first contact to feedback. He also discusses the partn...

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Elizabeth Clerk, a former ad agency veteran turned candidate experience expert, to unpack what great recruitment marketing really looks like when it’s embedded inside talent acquisition. Elizabeth shares why recruitment marketing should never sit on the fringes of TA, and how bringing brand, recru...

In this episode of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Belinda Willis, Head of Talent Acquisition and Mobility at Deloitte, to unpack how to prove employer brand ROI in measurable terms. Belinda explains why she always embeds EB teams within talent acquisition: it transforms TA from reactive hiring to proactive attraction. She unpacks how to prov...

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by employer brand expert Daniel Connolly, to unpack one of the biggest challenges facing employer brand teams today: proving value. Daniel shares how employer brand teams can move beyond reactive requests and position their work as a solution to real business problems. Drawing on experience across em...

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Alex McVeigh, a long-time employer brand leader and the founder of She Graduates, to unpack how organisations need to rethink attraction in a Gen Z–led world. Drawing on more than 15 years in employer branding across Deloitte, Deutsche Bank, Commonwealth Bank and Alinta Energy, Alex sha...

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, hosts David Macciocca and Will Innes sit down with Shannon Taylor, Talent Acquisition and University Relations Specialist at Bechtel Corporation, to explore how taking initiative can spark lasting impact in employer branding. Shannon shares how she transformed small ideas into measurable results — launching her own content i...

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Tibo Torche, Group Talent Acquisition Manager at Esri Australia, to explore how to build an Employee Value Proposition that connects people across borders and businesses. Tibo shares how Esri launched its first EVP across Australia and Southeast Asia, uniting more than 800...

At the 2025 ATC event , one of the breakout sessions featured an engaging conversation on employee storytelling. Jamie Holder from MUFG Retirement Solutions interviewed Athanasia Corso from Network Insurance House, both of whom use VideoMy to amplify employee voices. During the session, they shared their experiences in turning employee stories into meaningful talent acquisition and employer brandi...

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Emily Millard, Senior Talent Specialist at WorkCover Queensland, to explore how recruiters can use storytelling to transform the way candidates connect with an organisation. Emily shares how she’s embedded employer branding principles directly into her recruitment practice...

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, sit down with Kelly Murphy, Head of Talent Acquisition at Story House Early Learning, to explore how a people-first approach to storytelling reshaped recruitment, culture, and connection across a dispersed workforce. Kelly shares how she built Story House’s internal talent function from...

In this episode of the VMJPod , host Megan Alexander sat down with Kaitlyn Fitzthum , Senior Recruitment Marketing Specialist at Syneos Health , to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent. From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their em...

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, General Manager of TQSolutions, sit down with Alexia Ellmers, Talent and Employer Brand Manager at Go1, to explore how one of Brisbane’s leading tech unicorns turned employee pride into a global advocacy movement. Alexia shares how Go1 built its first employee advocacy program during a...

In this episode of the VMJPod’s Employer Brand Series, David Macciocca flips the mic on his co-host, Grant O’Donnell, Employer Brand Lead at Nine, to explore what it takes to build and prove the value of employer branding inside one of Australia’s largest media companies. Grant shares his journey from recruitment marketing to employer brand, how Nine developed an EVP that balances creativity with...

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.  Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.  _______ We sit down with Daniel Chait, CEO and co-founder of Greenhouse, fresh off the stage at the ATC. Making his first trip to Australia from New York,...