VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media

Is there such a thing as a "North Star" guidance system for your digital marketing? You bet there is. And, it's not a tip, trick or "recipe for success." It's WAY more valuable than that. For me, connecting with what I call "the real Internet" is "the one in front of all the zeros." It's that important because it gives everything else meaning. Please watch and let me know if you agree. OK? About V...

Social media networks are a whole new kind of communication opportunity; but too many people and organizations are either confused, over-whelmed or just "don't get it." In only four minutes, this episode of Video Mojo describes and illustrates three types of social media posts that have no advertising expense required. Each type of post is used by my company, https://combridges.com , in order to h...

Are you looking to up your video communication skills? Whether you are using video for marketing, to share software tips with those you work with, or to share valuable information via social media, you have choices to make in order to find "the right (video) tool for the job." ​I've got recommendations! This episode of Video Mojo will help you by offering a quick overview of four video software to...

Digital marketing strategist, Jon Leland, of http://ComBridges.com explains how to do online marketing—and lead generation in particular—that is fun and meaningful, NOT spammy and sleazy. Learn what lead generation is NOT and how to do it in a way that attracts your ideal customers or clients. Yes, online marketing can feel good and be fun.  In this video, you will learn: * What is lead gener...

I'm feeling vulnerable as I step into owning my history as a media innovator. Can it really be 50 years?! In doing this week's Video Mojo , I discovered that "Connecting People Who Care" is more than just words for me. It's a thread that somehow flows through all of my work. The meaning of this phrase is also important because it invites us all to take action, to make a difference with what we do,...

I'm guessing that you want to work smarter, not harder. That's why I ask: What does it take to put a solid foundation under your content marketing? If you're someone who hates manipulative selling in marketing as much as I do, then I'll also ask: Can online marketing really be done with authenticity and humanity? And, because I know we all want real results, you might want to know: What's the bigg...

Sadly, the meaning of storytelling has become clouded by the fact that it has become a marketing buzzword du jour. AND, as my expert guest Michael Kass says, "Story is real!" Story is so real in fact that, if you listen to yourself carefully, you might find that there's a story in you that WANTS to be told. This episode of Video Mojo is different. It's longer than usual because it's an interview/c...

Setting yourself up to achieve your 2020 goals sounds simple... and it is! But, doing what you want to do does require taking some simple action steps. And then, you have to take them. :-) Some of the most essential elements of embracing your goals are illuminated in this week’s Video Mojo. In the world of content marketing, there are also strategic steps that you can take to get where you want to...

What?!? You turned your video blog into a podcast? Yes, I did! If you want to know how and why I did that, please listen to this episode. We all want the content that we create to reach more people, right? Here's what I did. I stripped the audio off of my video blog episodes (just a few to start) and they are now available via all of the major podcast distribution platforms (like this one). So, no...

Video blogging is the most powerful form of social media marketing. Period. Full stop.   In this short-form podcast episode of my video blog, I quickly describe the three key reasons why video blogging is a "must have" and follow through with a quick summary of why people often resist it.  Then, just in case it might be useful to you, I offer an invitation to check out my “ Video Launch...

Fact: Websites are totally over-rated as marketing tools. They aren't even an "online presence" anymore. If you're living in the past and think all you need is a website in order to be "present" online, then this podcast is for you. Online marketing or digital marketing is constantly changing, especially if you are interested in (or committed to) making authentic, meaningful connections with your...

This week, I’m excited to share about the power of getting your message OUT. We all want more people to see, hear and appreciate what we offer, right? If you do, please remember that producing your marketing videos (and great content in general) is JUST A START! A very common mistake is to think that once you’ve posted whatever you’ve created on YouTube or Facebook, then you’re done. Not true! Get...