VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media

In what ways is business strategy overrated? And what is missing in order to make your company culture and your marketing communications a more successful experience?  Spoiler alert: business strategy is not so much overrated as it's given superpowers. What's missing is HUMANITY. We need a more full-body experience vs always being driven by our minds and ideas alone. ABOUT VIDEO MOJO Video Mo...

The convergence of video and content marketing provides a new way to leverage the power and humanness of video. The results include higher engagement with target audiences and potential customers. Key benefits include: Video’s ability to create authentically human productions that generate valuable connections that can lead to long-term relationships Conversational vodcasts (video podcasts) that c...

Video content marketing is the highest engagement strategy in all of digital marketing.  With the 3 video software apps recommended here and used by digital marketing strategist and video innovator, Jon Leland, founder and creative director of the social media marketing agency, ComBridges - http://combridges.com - you can leverage long-form video podcasts to efficiently create a content creat...

Content marketing is a powerful tool for building business relationships. But if you're not careful, automation apps and content-hungry social media channels can turn meaningful marketing into an impersonal, soulless "noise" that leaves no room for the delivery of real value.  In this Video Mojo video podcast conversation, Stuart Balcombe, co-founder of content marketing agency Procket, and J...

Content marketing promises increased social media engagement; but for many marketers these promises fall short.  The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels. The key ingredients of a successful podcast powered this kind of con...

*No BS.* There's ONE thing that can make or break a podcast or video show, and I'm still learning after all these years! :-)  This episode of Video Mojo is much more than just an interview. It's practically an entire workshop. I'm "working in public" and tapping into the impressive showrunner expertise of Jay Acunzo. In this conversation, Jay not only provides immensely valuable realtime coac...

Like everything else, video production ain't what it used to be. In the age of COVID, more and more video producers and podcasters are using Zoom; but what if you want better quality that's free of Internet bandwidth issues and more control when you are editing? For example, what if you could have high-quality, locally-recorded, distinct audio and video tracks automatically uploaded from each part...

Looking for the biggest possible “bang” for your social media, video marketing time & money? One word: TikTok! It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew? In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four so...

When I started my video blog, I didn't know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™ . In this special edition of Video Mojo that I call "The WebShow-WebShow," I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets...

This episode of Video Mojo was something special, especially if you aspire to create original web content or are already in that game. I don't want you to miss out on the power of original series, specifically online video and audio programs like WebShows™ and podcasts, because they have a profound impact that surpasses all other forms of content. These new media formats enable a depth of connecti...

When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo's Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.  Don't miss the specific strateg...

It has been said that "what's in the way is the way." For this reason, telling your most difficult and vulnerable stories can have healing and engaging effects beyond anything you might imagine. In this episode of Video Mojo, I got to interview master coach & author, Andrea J. Lee and we had an intimate conversation about authenticity and vulnerability, including real life examples of what can...

I admit it. I'm proud of the quality of content that's coming out weekly via my Video Mojo WebShow™ . It's now much more than a video blog & podcast: It's a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests. This week's episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a "buzzword du jour." If you understand...

Your inner critic is not a myth. It's a Muse-Buster!  This episode's insights from coach and author Christy Strauch offers specific things you can do to dig in and move on so that your creative work gets out and touches the lives of others. In combination with Jon Leland's Luscious Links on Morning Pages, whether you are a fine artist or entrepreneur (or somewhere in between), there's a ton o...

There's so much more to authentic social media and video than selling and persuading. A truly meaningful presence is more about engagement and relationship building. In order to deepen that experience, we touch a shared humanity that is very personal.  As Julia McNeal illuminates in this episode of Video Mojo, that's what's required if you want to be truly authentic; and, the really GOOD NEWS...

When Gannett/USA Today wanted a speaker who could inspire small businesses to  think more strategically about their businesses given the state of modern consumers , they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology. This  Video Mojo LIVE!  includes a thought-provoking and action-oriented conversation with Neal, and also my "Tee It Up" commen...

Our mission is to help you have a more engaging social media presence and a more vibrant video presence. Some call this “content marketing.” Others like to think there’s a silver bullet in “brand storytelling.” In this week’s edition of Video Mojo LIVE!, digital marketing strategist, Jon Leland of ComBridges - https://www.combridges.com - reveals this program’s new 4-part format and interviews mas...

Video Mojo continues as an exciting playful exploration of the bleeding edge of video. Our mission is to help you create a more engaging social media presence and to be your source for insights about how to create a more vibrant video presence. If you want to know more about what I'm up to, last week's episode was the transition from  Video Mojo , the video blog, to  Video Mojo...

I hope you all are staying safe and well in these CRAZY times... Meanwhile, I'm really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever. This is the second in a series of Video Mojo episo...

Thank you, my wonderful subscribers for being who you are. This week, I'm happy to share with you, with my compliments, the full recording (30 minutes) of my recent social media marketing webinar.  In this recording, I explain the marketing principles that we use at http://combridges.com every day in order to help our clients build authentic engagement and meaningful, long-term business relat...

I'm totally psyched to share a new kind of Video Mojo episode! It's a 15-minute collaborative conversation with story-shaman, Michael Kass with two special guests included. Although it's rarely discussed, "video presence" is a very real thing and worth cultivating. This collaborative conversation with the amazing Michael Kass not only models what video presence means, but it also includes wonderfu...

Forget "shiny objects" and "silver bullet" formulas. Please. There's a better way. A much better way. And, in the age of coronavirus, it's time to boil things down to the essentials, don't you think? Relationship-based marketing makes your business sustainable for the long haul, allows you to be of service in a way that's meaningful to you, and creates a process that you can enjoy every step of th...

In the age of coronavirus, Zoom Meetings have become an essential way for groups to connect; but making these virtual gatherings powerful and productive is not so easy. Many people are still learning what it takes to be present without causing distractions. In other words, for groups larger than a half dozen, technical facilitation is required. In fact, having a dedicated technical support person...

Coronavirus has truly changed everything. We are all in this together. In these circumstances, online video software provider, Loom said, "Inaction Felt Wrong."  Or as Chris Cuomo said recently on CNN, "sitting on the sidelines" during this time of crisis is "not an option." This episode of Video Mojo shines a spotlight on three online communication software companies who are examples, among...

Now, more than ever, it's essential to do what works. Why would you want to do anything else!? This episode of Video Mojo explains why email works so well in today's digital marketing mix. This video will also help you avoid a couple of fundamental yet common mistakes: 1. Don't be distracted by formulaic solutions like 'best practices" or "quick tips" that some huckster says is a "silver bullet."...