Video Mavericks: The Small Business Video Marketing Podcast

Storytelling isn’t just a buzzword, it’s the foundation of powerful marketing. In this episode, Brett and Tyler break down what makes story-driven content so effective, how small businesses can uncover their own stories, and why connecting emotionally with your audience leads to long-term growth. Learn how to move beyond flashy visuals and start building trust, earning loyalty, and achieving resul...

The setting of your video plays a major role in how your audience perceives your brand. This episode explores how to make intentional location choices that support your message, represent your values, and elevate your production quality. From DIY creators to growing brands, discover why “location, location, location” truly matters for effective video marketing. Want more practical insights? Sign u...

What makes testimonial videos so powerful for businesses, nonprofits, and brands? In this episode of the Video Mavericks Podcast, Brett Cottrell and Jeff Branch dive deep into the art of social proof through video. From polished cinematic interviews to authentic user-generated content, testimonials help businesses validate their claims, connect emotionally with audiences, and strategically target...

In Episode 41 of Video Mavericks, we dive deep into the power of explainer videos. We cover: • What explainer videos are (and why they matter) • How they remove friction for customers and clarify complex processes • Creative approaches – from whiteboard animations to story-driven explainers • Real-world examples, including service industries like landscaping • How explainers can be used both pre-s...

Your brand story is more than your “About Us” page. It’s the mission, vision, and values that shape how customers see you and why they choose you over competitors. In this episode of Video Mavericks, Jeff and Brett break down brand storytelling for small businesses and explain how to make your story consistent across every touchpoint. You’ll learn:• What a brand story really is (and isn’t)• How mi...

Waiting until everything is perfect before creating video assets can cost you valuable time and momentum. It could even stall your launch. In this episode of Video Mavericks, Jeff and Brett explain why starting with video early is one of the smartest moves you can make. You’ll learn:• How pre-produced video helps you look polished even if your product isn’t finished• Why mission-driven storytellin...

Before you create your first campaign or jump on the latest trend, there’s one type of video every business needs: evergreen. In this episode of Video Mavericks: The Small Business Video Marketing Podcast, Brett and Jeff share why evergreen content should come first - and how it sets the foundation for everything else in your video strategy. They’ll break down: • What makes a video “evergreen” • H...

Stakeholder misalignment can quietly derail your video projects and waste thousands of dollars but it is easier to prevent than you think. This episode of the Video Mavericks Podcast dives deep into why early alignment with your team and decision-makers is critical for creating videos that deliver results without unnecessary headaches. Learn how to: • Identify key stakeholders before production be...

Want to connect more deeply with your audience and build long-term loyalty? Start showing them what happens behind the scenes. In this episode of Video Mavericks: The Small Business Video Marketing Podcast, Brett and Jeff break down how authentic, behind-the-scenes video content can elevate your brand, build trust, and drive real results - without sacrificing quality or strategy. They share exampl...

When budgets get tight, marketing is often the first to go - but is that really the smartest move? In this episode of Video Mavericks: The Small Business Video Marketing Podcast , Brett and Jeff break down why cutting your video marketing budget can actually hurt your business more than help. They’ll unpack common misconceptions about marketing as a “nice-to-have,” explore the ripple effects of go...

What’s really holding your customers back? It’s not logic - it’s belief. In Episode 34 of Video Mavericks: The Small Business Video Marketing Podcast, we explore how storytelling through video can change the way your audience sees their problem, your solution, and what’s truly possible for them. The best marketing doesn’t just inform - it transforms. And when someone thinks, “That won’t work for m...

If your customers aren’t buying, it might not be your offer - it might be confusion . In Episode 33 of Video Mavericks: The Small Business Video Marketing Podcast , we dive into the power of explainer videos and how one clear, strategic piece of content can remove friction, build trust, and guide your audience to take action. Explainer videos do more than just describe what you do - they simplify...

In this special case study episode of Video Mavericks: The Small Business Video Marketing Podcast , we break down how Rise & Shine Bakery - a small, local business - should use the power of video to turn delicious treats into real foot traffic, online engagement, and increased sales. It’s a behind-the-scenes look at a real video marketing strategy in action. If you’ve ever wondered how to make...

Think video marketing isn’t for you? Think again. Whether you’re selling a product, offering a service, hiring team members, raising funds, or building a movement—you have a customer. And your ability to reach them comes down to one thing: communication. In Episode 31 of Video Mavericks: The Small Business Video Marketing Podcast, we redefine what it means to have a customer and show you how to us...

Whether you’ve intentionally built it or not, you already have a brand. In Episode 30 of Video Mavericks: The Small Business Video Marketing Podcast, we unpack why brand isn’t just your logo or colors—it’s the perception your audience has of your business. And if you’re not actively shaping that perception through video, content, and story… someone else is. What you’ll learn:-What a brand really i...

Hiring the right people isn’t just a staffing issue—it’s a storytelling one. In this episode of Video Mavericks: The Small Business Video Marketing Podcast , we reveal how small businesses can use video to not only recruit, but attract the right-fit team members who align with your values, culture, and mission. Great people want to work for great companies—but they need to see what makes you great...

Perfectionism is the silent killer of momentum—and in video marketing, it can completely stall your growth. In this episode of Video Mavericks: The Small Business Video Marketing Podcast, we challenge the myth that your videos need to be flawless to be effective. Spoiler alert: they don’t. You don’t need a studio, a script, or the “perfect moment.” You just need to start. Because the truth is, you...

Here’s a hard truth: your customers don’t care about your business. They care about what your business can do for them . In Episode 27 of Video Mavericks: The Small Business Video Marketing Podcast , we’re unpacking one of the most important mindset shifts for any business owner using video to market their brand. Too many small businesses make their videos all about themselves— their story, their...

If you’re speaking to everyone, you’re connecting with no one. In Episode 26 of Video Mavericks: The Small Business Video Marketing Podcast , we explore the power of audience segmentation —and how it can completely transform your video marketing results. Great video content isn’t just about what you say—it’s about who you’re saying it to . When you understand your audience segments and tailor your...

Thinking about using YouTube to grow your business? You should be. In Episode 25 of Video Mavericks: The Small Business Marketing Podcast, we walk you through exactly how to create a high-performing YouTube channel that drives visibility, builds trust, and generates leads for your business. YouTube is more than just a video platform—it’s a search engine, a content library, and a powerful marketing...

Creating video content takes time, effort, and budget—but are you getting the most out of every video you make? In Episode 24 of Video Mavericks: The Small Business Marketing Podcast , we show you how to dramatically increase your ROI by repurposing one video into over a dozen strategic content pieces . Whether you’re trying to maximize your marketing reach, fill your content calendar, or stretch...

Attention spans are short and competition is fierce. So what kind of content actually gets noticed and drives results? In Episode 23 of Video Mavericks: The Small Business Marketing Podcast, we break down the real difference between video content and traditional static content—and why video marketing consistently outperforms all other forms of marketing. If you’re still relying heavily on images a...

Are your videos falling flat and you’re not sure why? You might be committing one of the 7 biggest mistakes of video marketing—and it could be costing you engagement, trust, and sales. In this episode of Video Mavericks, we break down the most common mistakes businesses make with video—and exactly how to avoid them. If you’re investing time and money into video content, make sure you’re not sabota...

What if your business could answer customer questions, build trust, and save time—all without lifting a finger? That’s the power of FAQ videos! In this episode of Video Mavericks: The Small Business Marketing Podcast, we break down how FAQ videos can streamline customer interactions, improve user experience, and even drive more sales—while working for your business while you sleep. Instead of answ...

Are your business videos not getting the results you expected? You’re not alone! Many small businesses struggle with video marketing because they miss key elements that make content effective. But the good news? Most video mistakes are fixable! In Episode 20 of Video Mavericks: The Small Business Marketing Podcast, we uncover the biggest reasons small business videos fail and share practical strat...