Video Marketing Toolkit

Tom shares his personal journey of leaving a high-pressure career as a network architect to follow his passion for psychology and neuroscience. The conversation provides deep insights into why we feel "Sunday scaries," how to handle negative self-talk, and practical, science-backed techniques to build confidence on camera. 00:00 Overcoming the fear of social media and the unknown. 01:06 Introducti...

In this episode of the Video Marketing Toolkit, I’m joined by Aimee Elsey to break down how to build a marketing strategy that is practical, measurable, and actually gets used. We talk about why most businesses fall into “random acts of marketing”, why a proper audit is the best starting point, and how to build a simple plan around what your customers actually need to see (not just what you want t...

If you want people to stay on your website longer (and actually take action), this episode is for you. I’m joined by Matt Johnson (Jono Designs), a web design and development freelancer, to break down what really keeps visitors on your site, from UX and trust to headings, structure, video, and clear messaging. We also chat about the realities of going freelance, why onboarding is everything in a w...

If you have ever thought, “I know I should be posting… but I do not want to be the face of the business”, this episode is for you. In this conversation, I sit down with Jayne Hume (Greater Birmingham Chambers of Commerce, Small Business Academy) and Neil Betts (Go True North, creator of Vision to Venture) to break down why visibility matters, what people are really scared of, and how to start show...

What does it really take to sell with confidence and make your first £10k in business, without feeling like a pushy salesperson or hiding behind jargon? In this episode of the Video Marketing Toolkit, Dan sits down with sales OG Hugh Cochrane from Creative Folks to break down how he went from “no clue after uni” to building sales functions, launching a business just after lockdown, and now leading...

In this episode of the Video Marketing Toolkit podcast, I sit down with Leicester estate agent and creator, John Ghent, to break down how he has built a hyper engaged local audience by talking about streets, pubs, underpasses and storm drains. We talk through his journey from traditional estate agency to short form content machine, how one simple nightlife video exploded to over a million views, a...

In this episode of Video Marketing Toolkit, I sit down with entrepreneur and YouTube creator Neil Betts, the founder of Go True North and creator of the Vision to Venture startup programme. Neil recently passed 100,000 YouTube subscribers, and in this episode, we unpack the full story of how he used video and YouTube to find his audience, test his business idea, and build trust online — without th...

In this episode of The Video Marketing Toolkit, I’m joined by Chelsea Spencer, founder of the marketing agency Big Reputation, for a powerful conversation about business storytelling and identity in marketing. We dive into Chelsea’s own career path, what led her to start Big Reputation, and why she believes businesses should focus on building a big reputation rather than just a personal brand. We...

In this episode of The Video Marketing Toolkit, I sit down with Joanne Tryner. Business owner, bid writer, and all-around powerhouse, to talk about how bids and tenders can unlock growth for your business. We dive into Joanne’s journey: from running her own business and writing successful bids, to stepping out of her comfort zone and getting in front of the camera to grow her brand online.   It’s...

In this episode of The Video Marketing Toolkit, Dan Dennis from Daniel Dennis Media sits down with long-time friend and retail media expert Benjamin Goode, Branding and Communications Manager of Co-op Media Network, to unpack one of the innovative areas in retail marketing: retail media. We dive into: What retail media actually is. How it’s changing the way brands advertise. What the Co-op Media N...

In this episode of The Video Marketing Toolkit, I’m joined by Alicia Teltz, LinkedIn expert and personal branding pro, who shares exactly how she grew her LinkedIn following to over 20,000 followers organically. We break down what actually works on LinkedIn in 2025, from content strategy and post formats to personal storytelling, commenting, and building a strong personal brand that attracts oppor...

In this episode of The Video Marketing Toolkit, I’m joined by Fred Warner, entrepreneur, business strategist, and creator of a powerful framework designed to help you master any plan using just 7 key questions. Whether you’re growing a business, launching a new marketing campaign, or navigating a big personal project, Fred breaks down how clarity, structure, and the right questions can turn chaos...

In this episode of Video Marketing Toolkit, I’m joined by Dawn Coupe, a seasoned project manager with a track record of delivering huge, high-stakes projects across multiple industries. We talk about what it really takes to manage a successful project, whether you're launching a business, rolling out a marketing campaign, or tackling something even bigger. From planning and team dynamics to risk m...

In this episode of Video Marketing Toolkit, I’m joined by branding expert Sophie Allen to break down how to design a brand that actually connects. Whether you're building a small business from scratch or refreshing your current look, we cover the essentials like logos, colours, tone of voice, and how to keep it consistent across video, marketing, and beyond. It’s a no-fluff chat full of practical...

In this episode of Video Marketing Toolkit, we break down how to prepare for your very first networking event, without the awkwardness or overwhelm. From what to say when you walk up to someone, to how to talk about what you do without sounding salesy, this episode is packed with practical tips to help you show up with confidence. Whether you're a freelancer, founder, or marketer, this is your gui...

In this episode of Video Marketing Toolkit, I’m joined by digital marketer Eddy to break down how to set up your first Facebook and Instagram ad. We walk through everything from choosing the right objective and targeting the right audience to setting your budget and crafting a scroll-stopping creative. If you’ve never run an ad before or want to make sure you’re doing it right from the start, this...

In this episode of Video Marketing Toolkit, I’m joined by business owners Andrea and Fred to explore what it means to build and lead a team in the age of AI. As automation and machine learning reshape the workplace, we discuss how to balance tech with human talent, what roles still matter most, and how to hire or collaborate with people who thrive alongside AI. Whether you're growing a creative ag...

Welcome to the first episode of the Video Marketing Toolkit! 🚀 In this episode, I sit down with Aimee Mullis, founder of ACE Digital Limited, to talk about the power of video marketing, SEO, and social media for growing your business. We dive into what it's like to be a young entrepreneur, the challenges of starting a business, and how you can implement digital marketing strategies to boost your...

In this episode of The Video Marketing Toolkit, I sit down with Keelie Brigs, a digital marketer from Swadlincote, to talk about her journey of setting up her business and the role of social media in helping local businesses grow. We discuss the challenges of starting a digital marketing business, how small businesses can leverage video content to stand out, and the best social media strategies fo...

In this special two-part episode of The Video Marketing Toolkit, I sit down with six business owners and industry experts for back-to-back conversations about their business journeys, expertise, and lessons learned along the way. In Part 1, we dive into their success stories, challenges, and strategies that have helped them build and grow their businesses. Whether you're an entrepreneur, marketer,...

In this episode of The Video Marketing Toolkit, I sit down with Adam Stretton, a former special forces operative, world kickboxing champion, and now a successful CEO. Having also appeared on TV, Adam shares his incredible journey and how he’s applied his unique life experiences to build a thriving business. We discuss the mindset needed to succeed, how to turn past experiences into business succes...

In Part 2 of this special episode of The Video Marketing Toolkit, I continue my conversations with six business owners and industry experts, uncovering more valuable insights into their business strategies, expertise, and the role of video marketing in their success. We discuss social media, branding, SEO, and the power of video in today's digital world. Whether you're looking for business inspira...