Video Creators

The normal approach for most creators making educational content on YouTube is to just straight up teach the content. Provide the cold, hard facts and wrap up the video. After all, years of experience in the modern educational system have taught us to deliver information void of emotion, feelings, and sometimes even context. While there is still certainly a place on YouTube for tutorials and educa...

It's one thing to have a channel with a big subscriber number, but it's another to have a thriving community of people surrounding the channel. People that, if you didn't show up to post would be DM'ing you to see if you're okay. People that comment on every video and defend you to the haters. People that even PAY you.  The problem is that we see community as something we build. Something that if...

Many creators feel frustrated when they don't understand why some videos take off and others fall flat. Or why one thing on their channel is working well, but everything else isn't. Or when the thing that used to work no longer is. Is it possible that there's a process, or even a formula, that any creator can follow and get predictable results? There is. Derral Eves has been actively growing YouTu...

When creators get started on YouTube, it can be very exciting at first -- you have fresh expectations and are looking forward to the potential. However, it doesn't take very long before you start to feel like the YouTube creator life is really not all it's cracked out to be -- especially if you are working a full-time job, have kids, or are a business owner. How are we supposed to work a full-time...

When the things you always used to do to grow your channel no longer produce the same results, it's time for another approach. Today we discuss three questions you should wrestle with when trying to figure out how to move forward. These aren't easy questions to answer but should provide clarity, focus, and direction that will help you ultimately spark new growth on your YouTube channel and the bus...

We often work with YouTube creators who are frustrated with their channel because they can't seem to predict what's going to help them grow and want's not. Why do some videos perform well while others fall flat? Why do their views seemed to be capped no matter what they try? Today we'll give you 7 ideas for how you can stabilize your channel growth so it's more consistent as you move forward with...

Today we focus our conversation on how to launch an online course to your YouTube audience. We've done it here several times at Video Creators, sometimes successfully, sometimes not. About a year ago we started working with Wade Alters who specializes in course publishing for YouTube creators. He and his team have a process that they use with YouTube creators that have led to millions of dollars i...

Google is always tweaking its search algorithms. In fact, they're making changes to it every single day. But last month they rolled out a big core update that was clearly noticeable, which they tend to do several times a year. December's core update impacted a lot of websites and, while we won't get into all the details of what that looks like on the website, it paints a picture for us of where Yo...

A lot has happened on YouTube this past year! The platform is constantly changing, updating, adding new features, taking old ones away, tweaking algorithms, not to mention all the different trends that are being created! Today we summarize the biggest changes that happened this year on YouTube and talk about how those changes impact our channel growth strategies next year. REGISTER FOR VIDEO LABS:...

This year we worked with over 650 YouTube creators as clients, helping them with their YouTube strategy. From everything we learned this year by working with these creators, today we share the top lessons we've learned about YouTube growth, strategy, and tactics that you will take forward into 2021 with you for your own successful YouTube channel strategy. REGISTER FOR VIDEO LABS: Let's dive into...

Successful thumbnail designs tend to go in trends. Every few years the trend of what's working and what's not seems to change. Of course, it's important to identify what's currently working and where the trends are going in order to craft thumbnails that entice people to click and keep watching. So today we look at some of the top thumbnail design trends we currently see and identify what you need...

YouTube's algorithm can feel really complicated sometimes. We spend hours and hours and hours drafting, filming, editing, and posting our videos only for us to upload it and then... crickets. We immediately slip into thinking that maybe there's something wrong with YouTube? Maybe it glitched (again)? But maybe, just maybe, it's not the algorithm. Maybe it's your content. Today we talk about a few...

Creating an emotional connection with your viewers is one of the best ways to get them to watch more, boost watch time, get them to watch more videos, subscribe, and keep coming back for more. Crafting your videos around a story is one of the best ways to do that, but it's a difficult skill to learn. Many people think they are telling a story, but no one really ends up caring about it because ther...

Having a YouTube channel is a ton of fun, but a TON of hard work, critical thinking, and creativity. And especially if you're in a place of trying to implement new strategies, it can all become very daunting and kick your motivation and energy right in the butt.   LINKS MENTIONED IN THIS EPISODE: Spend 8 weeks in a small group with Tim and his team in Video Labs to grow your channel this January:...

Black Friday is coming up soon! If you create and sell your own products on your channel, this can be a great time to increase sales as well as get new customers for future promotions. Today we'll talk through some ideas of how to incorporate your YouTube channel into that sales process next week, how to structure a sales video, follow-up, and more so you can better monetize and serve the audience...

Being a YouTube creator can get, well, really messy really fast, especially if you're here learning about all the new strategies that you should be incorporating into your content. It feels like there's so much to do, so many things to remember, and so many tips you have to get right if you really want to get views on your videos. If one of the tips falls through the cracks, then your video doesn'...

Any successful creative or business endeavor requires hustle in order to succeed. Yet, as Tim is personally experiencing, that hustle can become unhealthy over time and leave you in a pretty bad place. So today we'll discuss Lennon's HUSTLE definition, which provides a healthier framework for evaluating our own work, both creatively and inside our business and helps ensure that life remains more b...

Today I'm talking about a system that I often use with clients when they're curious about how they can create more content around a certain topic or product. This system is incredibly simple once you know who you're talking to, and what they need, so get your pencil out and take some notes! Want to book a consult with me or another member of the team so we can deep dive into these tactics with you...

Wow, I cannot believe how much value is packed into this single episode! It's basically a full-blown course on how find and manage brand deals for your YouTube channel. We even talk about Instagram deals, too. Chad Rader, who does 6 figure brand deals on YouTube with brands like Disney and Best Buy, reveals everything you need to know about how to make money on YouTube with brand deals and sponsor...

Today we discuss how you can decide what video to make next so that you reach your audience better, get more views, more subscribers, and continue to grow your YouTube business. Whether it be a better streamlined process that keeps your audience engaged for the long haul or reading analytics effectively to learn what's working and what's not, we'll give you some ideas for experimenting with new vi...

Your channel feels like it's at a standstill. It's stuck in a rut. You put out high quality content, but just doesn't seem to be enough. One video may do really well on the first few days but the views go down really fast too. A particular series of videos may gain a lot of views and subscribers, but the other videos don't get the same attention. Are you going the right direction with your channel...

As a creator who wants to grow your channel into something that brings joy into your life and really serves your viewers well, you obviously want more subscribers. But is subscribers the thing we should really be focusing on? What happens when we don't hit the number? What happens when you hit the number of subscribers, but your videos still aren't getting many views? So many times we put our focu...

Whenever it comes to growing on YouTube, it often starts out really exciting and full of hope. After creating for only a few months while seeing little to no return on your time, money, and energy invested, it can become incredibly draining. You lose your creative spark, you're fighting yourself to figure out what to create next, and you just feel like this all shouldn't be as hard as it is. And y...

The tactics that grow your channel when it's new and small aren't necessarily the same tactics that grow your channel when it's more established. After working with hundreds of clients who have hundreds of thousands of subscribers, we broke down the top principles we see for continuing channel growth as you become more established. In this episode, we share those tactics with you so you can contin...

Today is the recording some of highlights from a live stream I hosted on my channel where we answered questions like: - What's the best strategy for discovering what product your audience wants to buy from you? - How do you take a break from your social media business without feeling guilty or like it's going to hurt your growth? - How do you appropriately give disclosures for affiliate promotion?...