Vibrant Sunshine: behind the scenes

In this heartfelt episode, Naomi, a loving mother and wellness entrepreneur, shares her deeply personal experience of being unexpectedly diagnosed with metastatic breast cancer, a life-altering event that transformed her daily existence. She recounts the initial symptoms, including persistent shoulder pain and a noticeable change in breast texture, which ultimately led her to seek medical attentio...

We did it! Vibrant Sunshine Juicery Cafe is officially open for business. Thanks for following along as we’ve built our dream. While this is the final episode of season 1, stay tuned for what’s to come. If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com and you can find me, Naomi Hoppel, on Instagram: https://instagram.com/greenjuiceandyoga?igshid=MzRl...

We’re putting the final touches on Vibrant Sunshine Juicery Cafe in preparation for a heavy line up of opening events beginning with a Ribbon Cutting on Wednesday, August 16th at 11am. Today we also talk about fear and vulnerability as a natural part of the creative process. If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com and you can find me, Naomi...

Did you know more than 20% of startup failures are due to challenges with the overall health of the founder? This week we explore the importance of taking accountability for our own individual wellness, with a case study exploration of the root cause behind my recent shoulder injury. If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com and you can find m...

Want to know what it’s like to run a business? It’s pure chaos and an unreasonable number of things to do! Flow through a day with me to get to the finish line at 12AM midnight. If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com and you can find me, Naomi Hoppel, on Instagram: https://instagram.com/greenjuiceandyoga?igshid=MzRlODBiNWFlZA== Thanks for b...

Startup life often involves NOT knowing. Last week we hit a major construction milestone and made some solid progress in other ways too. I also had a panic attack… ! But I learned something about myself in the process. If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com and you can find me, Naomi Hoppel, on Instagram: https://instagram.com/greenjuiceand...

In this episode we outline the differences between our retail line at Pittsburgh Juice and our wholesale line. Our retail juices are sold fresh daily, while our wholesale line features the same organic fresh pressed juice, which then goes through an additional process called high pressure pasteurized (HPP). HPP is the least invasive form of pasteurization, utilizing a hyperbaric chamber that exude...

In business there will be problems. If your blood pressure rises at every poke and prod, your energetic level won’t be high enough to get the things done that you need to accomplish. This week we talk about challenges, setbacks, wins and progress as we build our new headquarters. Just six weeks to go! If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com...

This week we cover how Vibrant Sunshine came to be the more versatile sister brand of Pittsburgh Juice and why I’m considering the new cafe to be the most significant project of my entire career. If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com and you can find me, Naomi Hoppel, on Instagram: https://instagram.com/greenjuiceandyoga?igshid=MzRlODBiNWF...

The pressure is on! Our ribbon cutting date for Vibrant Sunshine Juicery Cafe is less than two months away and it’s time to make some big decisions. If you aren’t already familiar, check out Pittsburgh Juice’s website: pittsburghjuicecompany.com and you can find me, Naomi Hoppel, on Instagram: https://instagram.com/greenjuiceandyoga?igshid=MzRlODBiNWFlZA== Thanks for being here!

Let’s talk about community. In a time of great turnover, like the past few years, how do you respond as a business owner and a boss? If the groundwork is strong, the community will remain - it will be upheld by different individuals over time. By providing inclusivenesses and support from the leadership level, we enable autonomy and purpose within every level of the community. If you aren’t alread...

In this episode we talk about how entrepreneurs often exist in a space of blurred boundaries between our personal lives and business lives. Recording at nap time amongst my sleeping kids, I reveal the adaptogenic latte menu I’ve been working on, featuring our fresh housemade organic nut milks and I review our opening schedule and deadlines on the horizon. If you aren’t already familiar, check out...

Fact: If there is a hole, something will fall through it. It’s Murphy’s Law. I try to use it as a learning experience and an opportunity for improvement. In this episode I share anecdotal experiences from the past week of high volume production. The double production run went great… but a bunch of other things fell apart in the meantime! If you aren’t already familiar, check out Pittsburgh Juice’s...

In the cold pressed juice scene there are a lot of things that sound like a good idea, but they may not always pan out the way we expect. Sometimes you have to call it what it is and move on. In this episode we explore the launches large and small that just never made it off the ground. Among other things, we talk about the Pittsburgh Juice Company’s downtown location, our raw vegan dinner series...

This week we’ll reflect upon the average mortality rates of start up businesses in the US and the strategies I think are most important to secure a foothold for a budding brand. We’ll consider what defines failure in business, which could sometimes just mean prioritizing your personal life. We’ll also talk about “sizeflation” and different ways businesses large and small are counteracting rising c...

What prompted us to start a cold-pressed juicery in Pittsburgh in 2013? In this episode we dive into the juicy details of how our first juice recipes came to be. We’ll tie this into my overall philosophy regarding wellness and my most important piece of advice for anyone starting a business! Are you familiar with The Pittsburgh Juice Company IRL? If so maybe you can answer my challenge question to...

Let’s look at the difference ten years in business can make as we compare starting out with The Pittsburgh Juice Company in 2013 as a complete novice in the cold pressed juice scene, to making some big moves this year.

It’s been a long journey full of ups and downs and arounds and today it all comes together with a new headquarters for our organic cold pressed juicery.