Vibe Marketing

Most business owners think they need a rebrand. Most of them don't. In this one, Caitlin and Craig take opposite corners on refresh versus rebrand, then land somewhere that actually helps you decide which one your business needs and which one would just break what's already working. What we cover: The real difference: a refresh evolves your look and messaging while keeping your core intact. A rebr...

You picked a font because you liked it. That might be the problem. In this episode, Craig and Caitlin get into "font crimes," the typeface choices that quietly cost you customers without anyone ever telling you why. Craig even confesses his own past as a font criminal, the kind David used to call out years ago. What We Cover: Why your brain recognizes typography the way it recognizes a circle, tri...

Most roofers fight an uphill battle on trust. Carrie Moreau decided the answer was a cape. As "the Roofing Wonder Woman" behind Certified Best Roofing in Central Florida, she runs a business that pulls 90% of its revenue from in-person networking, in an industry where most companies spend 10% of revenue on SEO. What we cover: The two-business-card system: when the cosplay card comes out, when the...

AI can spin up a working website in an hour. The real question is what happens when you need a careers page, a CRM integration, or a fix at 2 a.m. David Forman, Co-Founder of Clarity Creative Group, has been coding since he was 11 and has been building agencies with Craig for 17 years. He joined us to talk about where AI actually helps a business, where it quietly leaves you exposed, and how to te...

Most business owners are quietly making brand decisions based on what they personally like, and paying for it in ways they never measure. This episode gets honest about the gap between owner taste and what the market actually responds to, plus the questions that help you tell the difference before you spend money in the wrong direction. What we cover: The tax of personal taste: what "I like blue"...

Those scary ADA compliance emails from law firms aren't going away. But here's the thing: the fixes are more straightforward than you think, and most of them will actually make your brand work better for everyone. Craig opens this one admitting ADA compliance used to confuse and frustrate him. Caitlin walks through what it actually means for your website, why roughly 10% of your audience may not b...

AI can build you a logo in 30 seconds. The question is whether you should let it. Craig and Caitlin talk through what AI is actually good at in branding and marketing, where it falls dangerously short, and how to use it as the sidekick it's built to be instead of handing it the keys to your entire brand. Caitlin shares her 10/80/10 framework, and Craig gets real about why even as a power user, he...

You joined the chamber, grabbed a few business cards, maybe went to the big expo. And then... nothing. Here's the problem: most business owners treat networking like a to-do list instead of a growth strategy. Rebekah Arthur has spent over a decade at the Seminole County Chamber and now leads it as President and CEO. She sits down with us to break down what actually works when you walk into a room...

Your brand identity is the soul. Your marketing infrastructure is the machine. Neither one works without the other, and most businesses are running on one while ignoring the other. Craig and Caitlin break down what happens when you have a gorgeous brand book collecting dust in a folder, what happens when you have a marketing engine with no strategic foundation, and how connecting the two is what a...

You can't invest in marketing, branding, or growth if your money isn't right. And most business owners don't realize how many funding doors they're closing before they even walk in. We sat down with Karlon Johnson from BBIF Capital, a Community Development Financial Institution that's been helping Florida businesses access capital and free consulting for nearly 40 years, to talk about what lenders...

A beautiful website that doesn't convert is just expensive art. Craig and Caitlin get into the gap between looking good and actually driving action, covering CTA button contrast, trust signals, the three-second window you have to prove your site is worth someone's time, and why testing one thing per page beats throwing every widget on your homepage at once. What we cover: ● Why a contrasting CTA b...

Spectrum is the company you pay for internet. Spectrum Reach is the company that can put your brand in front of the exact household you're trying to reach, and it might cost less than your lunch. Craig and Caitlin sit down with Aerial Robinson, who manages over a million dollars in ad campaigns for local businesses, to find out what data-driven marketing actually looks like when you're not working...

You don't need a 50-page brand book to start a business. You need a logo, consistent colors, consistent fonts, and the guts to go. Craig and Caitlin break down exactly what a brand foundation looks like when you're just getting started, why messy starts are not only okay but encouraged, and how a few smart decisions early on can save you thousands down the road. What we cover: ● Why most founders...

Welcome to Vibe Marketing, the podcast with two people who do the work every day (one in brand design, one in marketing) dig into the real questions business owners are asking, with honesty about what actually moves the needle. Subscribe on Apple Podcasts, Spotify, or wherever you listen to podcasts.