The Alpine System

Vibe-Built in Public - The Alpine System

Business EN ↓ 6 episodes

Andrew Phillips learns how to vibe-build his entire business in early 2025.He writes about his own experience and then notebookLM generates this audio discussion. These are not real people. 100% Human Creativity, 100% AI DeliveryThe Alpine System is a precision-engineered Go-to-Market (GTM) operating framework for $10M-$35M SaaS, tech, and services companies. Founded by Andrew Phillips, Principal Consultant and GTM Systems Engineer, The Alpine System installs systemized GTM efficiency designed to protect margin and compound growth.

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The Alpine System

Episodes

Episode 6 - GTM Attribution System built in 2 days, for $0. 17.09.2025 16:28

Andrew Phillips is building a new business, The Alpine System. He's doing it using AI as his Co-Founder. That means iteration, ideation, and creation all happening using regular language and AI. This week, Andrew is focusing on attribution for his business. In a couple of days, he has unique creative running on google ads and linkedin campaign manager, he has utm systemized and expandable for...

Pt 5. - Vibe Built in Public - Building and New Business with AI Co-Founders 10.08.2025 5:03

Andrew continues pushing boundaries to build The Alpine System with his AI Co-Founders

pt 4. Vibe Built in Public - Building a New Business with AI Co-Founders 31.07.2025 4:53

in Pt 4. Andrew expands his suite of AI tools, exploring Claude and using it to refine the tone of all of his content before designing and publishing his entire website - in a few hours. Check out www.thealpinesystem.com to see where the business is heading today. Each week, Andrew writes content detailing how he's building his business solo, using AI to support every element. He has a team of...

pt 3. Vibe Built in Public - Building a New Business with AI Co-Founders 31.07.2025 4:31

in Part 3 - Andrew leans heavily on his AI Co-Founders to help him establish real operational rigor within the business... this is before he has a product, any customers or any revenue. Check out www.thealpinesystem.com to see where the business is heading today. Each week, Andrew writes content detailing how he's building his business solo, using AI to support every element. He has a team of AI-C...

pt. 2 Vibe Built in Public - Building a New Business with AI-CoFounders 31.07.2025 4:05

In Part 2, Andrew's work-rate accelerates. Once he has the ideation for The Alpine System framed out, Andrew realizes he doesn't want that cushy job he'd craved earlier in the year. He wants to build, and he wants to build at the speed of AI. Check out www.thealpinesystem.com to see where the business is heading today. Each week, Andrew writes content detailing how he's building his business solo,...

pt 1. Vibe Built in Public - Building a New Business with AI-Co-Founders 31.07.2025 5:04

in Part 1 - Andrew Phillips has a major switch ON moment in 2025 just as he's immersing himself in AI tools. The power to think, ideate and validate at the speed of AI leads him to develop The Alpine System, his first new business launch for nearly 20 years. Check out www.thealpinesystem.com to see where the business is heading today. Each week, Andrew writes content detailing how he's building hi...