Julie South | Veterinary Recruitment Marketing Strategist

Veterinary Voices

Business EN ↓ 315 episodes

Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that bui...

Author

Julie South | Veterinary Recruitment Marketing Strategist

Category

Business

Podcast website

www.veterinaryvoices.com

Latest episode

Jul 7, 2026

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Episodes

Cognitive and Unconscious Biases - vet clinic interview blind spot dangers - pt 2 - 115 10.01.2023

Continuing on from last week's 1-5 of Unconscious Biases: 6. Overconfidence bias Plays out when the recruiter is soooo confident in their own abilities to either pick a good candidate, or to eliminate the supposed bad ones, that they allow confirmation bias to creep in.  7. Similarity attraction bias Sometimes, the similarity attraction bias plays out and replicas of people are hired – becaus...

the dangers of unconscious hiring biases - pt 1 - ep 114 03.01.2023

One of the “happening things” in the recruitment world in 2022 was the spotlight being shone on diversity . I've identified 16 different unconscious biases we all have when it comes to interviewing – and how these can play out during the recruitment process and what you can do to mitigate these. The end result of all of them is the same:  you may end up discounting and/or overlooking the best...

Veterinary Sector Recruitment Predictions 2023 - 113 27.12.2022

These 8 predictions are in no order of priority as they’re all important. #1 - vet clinic employer branding #2 - job sharing and genuine part time roles #3 – how remuneration is “packaged” #4 - veterinary nurse job satisfaction #5 – the really good employers will get better and the vet clinic employer brand divide will widen #6 – personalisation in recruitment will be crucial - AI – artificial int...

Veterinary Professionalism and Collegiality - Dr Paul Unsworth - pt 3 - ep 112 20.12.2022

How professional or collegial is the veterinary profession in New Zealand ? We pick up today where Dr Paul Unsworth gets on his self-professed soapbox about the requirement for veterinarians to work after hours.  He parallels the after hours requirements and expectations of veterinary medicine versus human medicine.      I’m interested to hear your thoughts and ideas on this – please feel free to...

Dr Paul Unsworth - what determines a good vet and a good vet clinic - pt 2 - ep 111 13.12.2022

What makes a "good" veterinarian and/or a "good" veterinary clinic.   Today Dr Paul Unsworth challenges me - Julie South - with specificity.    As he says, "good" and "bad" aren't easily classified. If getting fit is on your to-do list for 2023, then stay tuned to the end to find out how to save $500 on an ebike. Today, UK-qualified New Zealand locum ve...

Dr Paul Unsworth - veterinary career predictions - ep 110 06.12.2022

Crystal Ball Gazing Today we do a bit of crystal ball gazing with Dr Paul Unsworth – Companion Animal Locum Veterinarian.   This is the first of a multi-part series. We’re talking about some of the changes Dr Paul has seen since he started his career. Gender Equality and Diversity We also talk about gender equality and professional representation which always a topic that results in passionate deb...

Dr Jade Hackney - it's time for a new business model - thriving clinics with part timers - pt 3 - ep 109 29.11.2022

The old model of running a veterinary business no longer works - it's time for a fresh look and different approach. This is the final episode (of 3) is Dr Jade Hackney’s series about life after veterinary burnout and recovery. At the Christchurch wellness symposium I - Julie South - spent the first day sitting next to a part-time vet - she:   worked 3x 10-hour days...  was a fully engaged, hi...

From Burnout to Living Life to the Full - Companion Animal Veterinarian - Dr Jade Hackney - pt 2 - ep108 22.11.2022

This is the second in the multi part series where Companion Animal Veterinarian Dr Jade Hackney   shares her path to living life to the full as a healthy and loving, long-term life partner and fully engaged veterinarian. Dr Jade talks about: the moment she and her life partner realised they no longer wanted to work fulltime in jobs they didn't enjoy to pay someone else's mortgage; their...

Veterinary Burnout and Recovery with Dr Jade Hackney - ep 107 15.11.2022

You can take the person out of vetting but can you take vetting out of the person?    This series of episodes with Dr Jade Hackney was recorded a few months’ ago but I thought the topic was very relevant – especially for veterinary professionals who may be reconsidering their careers in the veterinary space… especially the clinical veterinary space. For example, when you reconsider your career as...

Climate Change Ambassador - NZ Vet Association - Dr Jane Ough - pt 2 - ep 106 08.11.2022

This is the second of the two part series with Dr Jane Ough – Companion Animal Veterinarian at South Wairarapa Vets – who’s wearing her very new New Zealand Veterinary Association Climate Change Ambassador’s hat. If you haven’t listened to the first part – 105 – I recommend you do that, to give you context for today’s continuation of our chat. We join the conversation where Jane expresses how worr...

Climate Change Ambassador - NZ Vet Association - Dr Jane Ough - pt 1 - ep 105 01.11.2022

Today we’re with Dr Jane Ough – Companion Animal Veterinarian at South Wairarapa Vets – who’s wearing her very new New Zealand Veterinary Association Climate Change Ambassador ’s hat. This is the second time Dr Jane has been on Paws Claws Wet Noses.    You can listen to her previous episodes 87 , 88 and 89 – where she introduced the climate change initiatives South Wairarapa Vets has implemented....

Prof John Munday continued - world first RAS research to treat cancer in cats and dogs - pt 2 - ep 104 25.10.2022

The second in the two part series where Professor John Munday talks about his world-first RAS research to treat cancer in cats and dogs.    After graduating, he worked for 2 years in a mixed animal practice in Whangarei.  He then returned to Massey and completed a PhD.  After completing his doctorate John then did a 2-year residency in veterinary pathology at Michigan State University before worki...

Prof John Munday - world first RAS research to treat cancer in cats and dogs - pt 1 - ep 103 18.10.2022

Professor John Munday is a Massey University graduate.  After graduating, he worked for 2 years in a mixed animal practice in Whangarei.  He then returned to Massey and completed a PhD.   After completing his doctorate John then did a 2-year residency in veterinary pathology at Michigan State University before working as an assistant professor at the University of Georgia for 4 years.   It was at...

Dr Megan Alderson - The Vet Thrive Collective - Veterinary Mental Wellbeing - ep 102 11.10.2022

Dr Megan Alderson, Companion Animal Veterinarian  + principal and partner of the Strand Veterinarian in Parnell, Auckland, New Zealand, introduces her new initiative The Vet Thrive Collective . In this episode Dr Megan and Julie talk about the six shields (tenets) that form part of the Vet Thrive Collective wellbeing programme: Breathe Rest Nourish Flow Forgive Compassion Dr Megan (and Dr Francesc...

Vet Clinic Client Research with Dr Francesca Brown - part 2 - ep 101 04.10.2022

Continuing on from episode 100 is part 2 of Dr Francesca Brown's research about what vet clinic clients want. The importance of training front line staff. Regard staff training as an investment, not a cost. A valuable strategy vet clinics can copy from dental clinics to help improve their bottom line. How important (or not) is pet insurance?    How the 20 / 80 Pareto Principal plays out in cl...

What do vet clinic clients really want? Dr Francesca Brown research - ep 100 27.09.2022

Dr Francesca Brown is a veterinarian who graduated from Massey University’s class of 1998.   Since graduating and gaining experience in clinical practice she moved to education and then leadership in Allied Veterinary Professional education, at both Otago Polytechnic, as the Head of the School of Veterinary Nursing and nationally as the Chair of the Educational Standards committee for Allied Veter...

5 steps to creating an Employer Value Proposition (EVP) that attracts high performers 20.09.2022

EVP – Employee Value Proposition – the tacit understanding about how an employer treats its employees What an employer promises its employees goes beyond the legal requirements of being paid for the work done (by the employee) and the health and safety obligations employers have. It’s about whether your clinic allows a blind eye to be turned when someone’s bullied … or a sexist, ageist or racist c...

4 ways to create a vet clinic culture worth celebrating - 098 13.09.2022

When you – or your team – show up for work at your vet clinic, what is it you want them to feel and think about working at your clinic? Do you – or they - feel excited or exhausted?  Delighted or filled with dread?  Full of optimism or cynicism? Culture exists whether you like it or not.    Whether the culture at your clinic is positive or negative, you’ve still got a cultural vibe happening. Sign...

How to increase staff retention at your clinic by 82% - 097 06.09.2022

Here are six make-sense steps to help increase staff retention at your clinic by 82% and increase staff engagement by 70% Onboarding is the bridge between the final stage of recruitment and the first step in employee engagement. Onboarding is more than asking your new hire to fill out a whole bunch of forms on their first day.    Onboarding is a systematic process to ensure your newest employee be...

Dr Cath Watson - Companion Animal Veterinarian - Healthy Pets New Zealand - pt 3 of 3 30.08.2022

What is "constructive dismissal" - 101 employment law overview with Julie South.   Dr Cath Watson - Chair of Healthy Pets NZ talks about ways supports can get involved in fundraising.    Cath talks about "Dogs Day Out" and Kerikeri artist Tessa Smith. Julie South announces last week's leader board in the VetStaff annual "Love Your Vet Nurse" competition in honour...

Dr Cath Watson - Companion Animal Veterinarian - Healthy Pets New Zealand - pt2 095 23.08.2022

Part 2 of 3 chats Julie South had with Companion Animal Veterinarian and Chair of Healthy Pets New Zealand, Dr Cath Watson. This week Julie and Cath chat about some of the research that Healthy Pets NZ has undertaken. #LoveYourVetNurse annual competition in honour of Vet Nurse Awareness Week - Julie announces the leader board results after the first week of competition. It's the best competit...

Dr Cath Watson - Companion Animal Veterinarian - Healthy Pets New Zealand - pt1 094 16.08.2022

Dr Cath Watson , BVSc - Companion Animal Veterinarian - has worked in a range of practices, both in here in Godzone Aotearoa New Zealand and in the United Kingdom.   She’s been a locum, an employee, and a business owner. Right now, Cath’s based in Central Otago but travels the country as a locum.  The reason Cath and Julie South of VetStaff are talking today is because of Cath's involvement i...

6 things to consider before you accept the counter job offer - 093 08.08.2022

Before you start looking for your next vet or vet nurse job – there are some things you need to do first – to avoid heartbreak and stress further down the track. In summary Get clear on why you’re considering a new job.   If you like where you are, give your current clinic the opportunity to meet you in the middle.   If you’re a good vet or nurse and you match the culture and vice versa, they’ll w...

7 attributes of great team players - 092 02.08.2022

7 attributes of great team players 1.     Understand their role 2.     Embrace collaboration 3.     Hold themselves accountable 4.     Committed to their team 5.     Flexible 6.     Optimistic and future-focussed 7.     Can be relied upon and trusted Johari Window + 56 adjectives 5 things to compare yourself to every day VetStaff leading veterinary sector recruitment in New Zealand | veterinarians...

5 great leadership skills to develop in your vet clinic and life - ep 091 26.07.2022

What makes a great leader?     Are people born natural leaders or can leadership be developed and taught? What’s the difference between a LEADER and a MANAGER? Did you realise that when you, or someone on your team is a great leader (or not) it affects your clinic’s ability to attract and recruit great vets and nurses?    Three differences Leadership vs Management 1. Process vs Vision 2. Organisin...

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