Vertical Futures

Yael Shemer sits down with Courtney Mulligan, SVP of Marketing and Communications at Russo Development, for a conversation about what it takes to build a multifamily brand that residents genuinely love. Courtney came up through editorial and luxury PR at Condé Nast before making her way through Equity Residential and the Durst Organization, bringing a storyteller's instinct to an industry that...

What happens when you blend hotel-grade hospitality with next-gen student housing? In this episode of Vertical Futures, host Yael Shemer (Co-Founder of TULU) sits down with Guillaume Deri of Greystar France to unpack the playbook behind one of Paris’s most talked-about student residences in La Défense. We cover: How a hospitality mindset creates “the wow effect” in PBSA (from scent and sound to so...

From On-Site Reality to Portfolio Strategy: John O’Donnell on Resident Experience & the Future of Multifamily Episode Description: John O’Donnell, Director of Portfolio Operations at Woodmont Properties, joins Vertical Futures to share a candid, ground-level view of what it really takes to deliver exceptional resident experience at scale. Drawing on more than a decade of on-site leadership and...

What does it take to make big buildings feel like home? In this episode of Vertical Futures, Yael Shemer, Co-Founder & CCO of TULU, sits down with Jared Whitaker, SVP of Residential Operations at RXR, to explore how one of the nation’s leading real estate firms is reimagining life in multifamily communities. Together, they dive into:RXR’s $22.6B portfolio and the “trifecta” of design, hospital...

From Humanoids to Housing: Whitney Kidd on AI, Robotics & the Future of Resident Experience Episode Description Whitney Kidd, Senior VP of Innovation & Technology at The Preiss Company, joins Vertical Futures to share how student housing is becoming a testbed for the future of multifamily. From managing 40,000 beds during the “turn season” to piloting the industry’s first humanoid robot, W...

Welcome to Vertical Futures, where we explore the future of living through bold conversations with industry leaders. Join host Yael Shemer, co-founder of TULU - a company elevating the way we live by giving residents on-demand access to the products they need, right in their building. --- What's the secret to growing from 11 properties to 42 in just over a year? According to Amanda Kitts, VP of Op...

Episode Description What does it take to transform struggling properties into award-winning communities? Selam Egzeabher, General Manager at Greystar and winner of Excellence and Profitability Awards, shares her formula for success. From Ethiopian hospitality roots to managing Philadelphia's most complex mixed-use development, Selam reveals the people-first philosophy driving exceptional leasing a...

How One Property Manager Is Revolutionizing Resident Experience | Episode with Aimée Duplessie What happens when a former college athlete brings a team-first mindset to property management? Meet Aimée Duplessie, Senior Regional Manager at Grand Peaks, who has spent 21+ years transforming multifamily living across three states. In this episode, Aimée shares how she’s using PropTech, emotional intel...