Velocity:Performance Marketing Podcast

$200M+ in LinkedIn ad spend. 14 years on one channel. Here's the playbook AJ Wilcox swears by. In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to AJ Wilcox - Founder of B2Linked, host of The LinkedIn Ads Show, and author of LinkedIn Ads Demystified. AJ is widely regarded as the world's most concentrated authority on LinkedIn Ads, having managed over $200M in spend acr...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Nishith Srivastava (Nish), Founder of Agentics (the "Anti-Consultancy") and a 26-year veteran of global giants like Ogilvy, JWT, and Tech Mahindra . Nishith breaks down the structural shift required to survive the next decade: moving away from "strategy on slides" toward multi-agent orchestration where 100+ AI ag...

How Topmate Turns Creators into ₹4L+/Month Earners | Creator Economy Sales Playbook Followers don't pay bills. Sales systems do. In this debut episode, Anuj Niranjan reveals how Topmate built a sales-assisted engine that takes creators from inconsistent revenue to ₹4L+/month — without needing a single new follower. From cold-calling 200 people to land his first cohort, to building a 25-person sale...

In this episode of Velocity: Performance Marketing Podcast by Hawky , we dive into the complex world of real estate marketing with Kapil Arora , Assistant Vice President of Business Strategy & Marketing at ANAROCK . With over a decade of experience across leading firms like Shriram Properties and Xanadu , Kapil reveals how marketing in the "realty" space is shifting from selling mere specifica...

How Insurance Marketing Actually Works: 10+ Years of Industry Insights with PolicyBoss CMO Building trust in a skeptical market takes more than flashy ads. In this deep-dive episode, Varun Kaushik shares how he's transformed insurance marketing at PolicyBoss over the past decade, moving from pure B2C to B2B2C, scaling a 40,000+ agent network across 800+ PIN codes, and discovering why traditional m...

Most agencies chase Mumbai and Delhi. Vikas Chawla built Social Beat from Chennai and turned it into a ₹2500 crore powerhouse. In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Vikas Chawla, Co-Founder of Social Beat, Influencer.in , and D2Scale. Vikas shares how contrarian decisions, starting outside India's advertising hubs, organizing around media instead of...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Anita Rane, Head of Brand Marketing at Cult Store. From crafting award-winning campaigns for Kingfisher Beer (Cannes Cyber Lion) to leading brand teams at hyper-growth gaming giants like MPL and Gameskraft, Anita now drives the retail brand strategy for one of India's fastest-growing fitness unicorns. Discover ho...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we explore the journey of Ashutosh Bharadwaj, a marketing leader who has built brands from scratch across wildly different categories, from a $2,000 roti maker to India's first vernacular learning platform to premium home services. With 14+ years of hands-on experience, Ashutosh shares his counterintuitive playbook for creating m...

From mixing tracks in a music studio to mixing data with creativity, Sindhu Biswal's journey is anything but conventional. The Founder & CEO of Buzzlab started as a sound engineer, built a social app to 1.5M users, and is now disrupting India's marketing landscape with proprietary playbooks that deliver 40% lower CAC and 3X conversions. In this episode of Velocity: Performance Marketing Podcas...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Prashantt Deshpande, Chief Brand Officer at Kurlon Enterprise Limited. From Café Coffee Day to Future Group, Zivame, and now leading one of India's most trusted mattress brands with 60+ years of heritage, Prashantt shares his 20-year journey of building brands across radically different categories, all united by...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Veera Raghavan, CMO and Founding Team Member of Sweet Karam Coffee. From bootstrapping during festivals to scaling across 32 countries, Raghav shares the authentic story of building a clean-label snacking brand rooted in tradition, powered by data, and loved by 100,000+ customers. Discover how Sweet Karam Coffee...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we explore the world of TV marketing with Chethan Shenoy, VP of Marketing at Zee Kannada. With 17+ years spanning agencies (TBWA, FCB Ulka), brands (Acer, Samsung, Speedo), and now TV, Chethan reveals how traditional media still dominates reach in India, how BARC measurement works, and the strategy behind launching Zee Power—a ne...

In this episode of Velocity: Performance Marketing Podcast by Hawky, Abhishek Upadhya, SVP at HiveMinds (Madison World), shares how his engineering background shapes his approach to marketing innovation. From leading festive campaigns where brands hit targets in 72 hours to implementing AI-powered creative intelligence that reduced CPL by 27%, Abhishek reveals the frameworks and systems that keep...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into Dinesh's 17+ years of experience scaling B2C brands across travel, e-commerce, fintech, gaming, and edtech. From his days at MakeMyTrip to his current role building scalable growth engines at Univest, Dinesh shares the universal marketing principles that work across every industry. Chapters: • 03:28 - Which mark...

In this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into the evolution of digital marketing with Rahul Shinde, Head of Global Accounts at Havas Media Network India's Center of Excellence. With over 15 years spanning brands like UTV, Emami, and leading roles at Havas, Rahul brings unique insights from both agency and client-side perspectives. Chapters: 01:49 - Rahul's...

Aditya Somaiya is the founder of 367 Agency , a leading performance marketing agency specializing in D2C brands and Amazon marketplace optimization. With over 17 years of experience in marketing, Aditya previously ran his own D2C business for 5 years (2015-2019) and has worked at major companies including GSK India Ltd and Dabur in various roles spanning sales, trade marketing, and marketing strat...