Varato
Varato's Digital Transformation Podcast
Join Varato’s podcast series, where we explore the forefront of digital innovation and business evolution. Featuring insights from top experts, real-world success stories, and strategic advice to help your company excel in the digital age.
Where to listen?
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Episodes
How Will AI Impact Your Career with Melissa Reeve 21.11.2025 49:29
The conversation delves into the implications of AI on employment, highlighting concerns about job displacement and the messaging surrounding it. The discussion emphasizes the need for clarity and sensitivity in addressing workforce changes due to technological advancements. Chapters00:00 The Impact of AI on Employment00:09 Understanding Job Displacement Concerns
AI Revolutionizing Knowledge Work with Ben Marks 10.11.2025 48:21
The conversation explores the transformative impact of AI on knowledge work, likening it to the pressures of an industrial revolution. It discusses how generative engines are making programming more accessible, allowing individuals with limited knowledge to create functional applications. Chapters00:00 Introduction to Ben Marks and His Journey00:56 Willing Participation in Open Source Communities
Unlocking the Power of Data in E-commerce Folkert Elzinga 17.10.2025 58:20
In this episode of the Varato podcast, Folkert Elzingha from Young Dogs discusses the evolution of e-commerce, the importance of data, and the challenges faced in B2B versus B2C environments. He emphasizes the need for businesses to recognize their data as a valuable asset and the risks associated with vendor lock-in in SaaS platforms. The conversation also touches on the significance of partnersh...
Navigating the Future of E-commerce with AI with Brent Peterson 26.09.2025 32:58
In this episode of the VARATO Podcast, host Matt Harris speaks with Brent Peterson, an expert in e-commerce and AI. They discuss Brent's work on a branding engine for e-commerce, the importance of content in online stores, and the future of e-commerce in the age of AI. Brent shares insights on how businesses can prepare for the evolving landscape of online shopping, the potential hype surround...
Navigating the AI Divide: Adoption vs. Transformation 19.09.2025 12:06
In this conversation, Matt Harris discusses the current state of AI in business, highlighting the significant investments being made and the challenges faced in achieving measurable results. He emphasizes the divide between high adoption rates and low transformation, the concept of shadow AI, and the importance of strategic planning and data management for successful AI implementation. Chapters00:...
The Unique Role of Connecticut's Chief Manufacturing Officer with Paul Lavoie 14.03.2025 28:59
In this episode of the Varato podcast, Paul Lavoie, Connecticut's Chief Manufacturing Officer, discusses the unique role of his position and the evolution of manufacturing in Connecticut. He highlights the state's commitment to supporting small and medium-sized manufacturers through initiatives like the Manufacturing Innovation Fund and the strategic plan aimed at workforce development, in...
Unlock Your Data: Build a Data Warehouse for AI & Business Growth with Matt Harris 07.03.2025 11:25
In this podcast, Matt Harris discusses the significance of building a data warehouse and the importance of data ownership for businesses. He emphasizes the need for companies to centralize their data from various platforms into a single repository, which allows for better data management, analysis, and integration with AI technologies. The conversation covers the challenges businesses face with da...
The Future of E-commerce: Magento vs. Adobe Commerce with Matt Harris 28.02.2025 17:46
In this episode, Matt Harris discusses the intricacies of Magento and Adobe Commerce, addressing common misconceptions and exploring the future of e-commerce solutions. He highlights the strengths of Magento, the implications of Adobe's shift to a SaaS model, and the ongoing relevance of open-source solutions in the e-commerce landscape. The conversation delves into market strategies, particul...
Shopify vs. Magento: The E-commerce Showdown with Matt Harris 21.02.2025 11:48
In this conversation, Matt Harris discusses the differences between Shopify and Magento (Adobe Commerce), focusing on the advantages and disadvantages of SaaS versus open source e-commerce platforms. He emphasizes the importance of understanding both systems and the misconceptions surrounding them, advocating for a balanced view that recognizes the strengths of each platform. Harris also addresses...
The Essential Role of PIM in Distribution with Matt Harris from Harris Web Works 14.02.2025 12:52
In this final part of the series on PIM systems, the conversation focuses on the importance of Product Information Management (PIM) systems for distribution companies. Matt explains the role of distributors in the supply chain, the challenges they face without a PIM system, and how implementing one can streamline operations, enhance product data, and improve supplier onboarding. The discussion als...
Revolutionizing Sales with PIM in Medical Devices with Matt Harris from Harris Web Works 07.02.2025 9:28
In this podcast episode, Varato discusses the implementation of Product Information Management (PIM) systems for a hypothetical medical device company, MediCor Instruments. The conversation highlights how PIM can enhance sales efficiency by allowing sales reps to create customized PDF catalogs quickly, reducing reliance on marketing departments and minimizing errors. The episode emphasizes the imp...
Streamlining Product Data Management with PIM Systems with Matt Harris from Harris Web Works 31.01.2025 8:28
In this episode of the VARATO podcast, Matt Harris discusses the importance of Product Information Management (PIM) systems, using a hypothetical company, Temp Air, in the HVAC industry as a case study. He outlines the challenges faced by Temp Air in managing product data for multiple distributors with varying requirements. The conversation highlights how implementing a PIM system can streamline d...
Revolutionizing Sales with Digital Tools with Jason Nyhus from Shopware 24.01.2025 25:28
In this conversation, Matt Harris and Jason Nyhus delve into the concept of Digital Sales Rooms, exploring their significance in B2B sales. They discuss the differences between B2B and B2C sales strategies, emphasizing the importance of relationships in B2B transactions. The conversation highlights generational shifts in buying behavior, the consumerization of B2B, and the innovative features of D...
Unlocking the Power of PIM Systems with Ben Brendle 17.01.2025 17:00
In this episode, Ben Brendle and the host discuss the significance of Product Information Management (PIM) systems in modern business. They explore how PIM systems serve as centralized hubs for product data, enabling companies to streamline their operations, ensure compliance, and improve collaboration across departments. The conversation highlights the necessity of PIM systems for manufacturers a...
Transforming Manufacturing: The Role of CCAT with Ron Angelo 10.01.2025 37:13
In this conversation, Matt Harris speaks with Ron Angelo from the Connecticut Center for Advanced Technology (CCAT) about the organization's mission to support the manufacturing sector through digital transformation. They discuss the importance of understanding supply chain dynamics, the shift to digital models, and the challenges faced by small manufacturers in adopting new technologies. The conv...
The Future of Headless Technology & More with Dmitry Kon of Access Solutions 03.01.2025 38:16
In this episode of the VARATO podcast, Matt Harris interviews Dmitry Kon from Access Solutions, a veteran in the e-commerce space. They discuss the differences between B2B and B2C e-commerce, the importance of understanding client needs, and the role of technology in enhancing business processes. Dmitry shares insights on headless technologies, the significance of discovery in client engagements,...
B2B eCommerce & Change Management with Nicole Donnelly 27.12.2024 27:38
In this conversation, Matt Harris interviews Nicole Donnelly, founder of DMG Digital, about the challenges and strategies in digital transformation for B2B companies. They discuss the importance of change management, the distinct differences between B2B and B2C e-commerce, and the critical role of marketing and content in achieving e-commerce success. Nicole shares insights on navigating resistanc...
Shopify for Complex Builds with Paolo Vidali 20.12.2024 38:00
In this conversation, Matt Harris speaks with Paolo Vidale about the evolution of Shopify, its capabilities for complex builds, data management, and the challenges faced in retail environments. They discuss how Shopify has adapted to meet the needs of businesses, particularly in B2B and large SKU environments, and the importance of data integration and management in e-commerce. The conversation al...
Building a Global B2B Brand Online with Liz Jaikes from AccuStandard 13.12.2024 33:06
Matt Harris from Varato interviews Liz Jaikes from AccuStandard, a B2B chemical reference standards manufacturer founded in 1986. AccuStandard, with 80 employees and a global distributor network in 130 countries, produces standards for various industries, including water testing for PFAs and explosive standards for airports. Liz discusses the company's transition from print catalogs to an onli...
Bridging the Digital Divide in B2B eCommerce with Jason Greenwood 06.12.2024 54:31
In this episode of the Varato Podcast, host Matthew Harris speaks with Jason Greenwood, a B2B eCommerce consultant and host of the eCommerce Edge Podcast. Jason shares insights from his 25+ years in the industry, focusing on how manufacturers, wholesalers, and distributors must modernize their operations to keep pace with digital-native buyers. He discusses the growing gap between legacy businesse...
Navigating the Complexities of Digital Transformation and Industry 4.0 29.11.2024 31:46
In the conversation, Matt and Ripi discuss the evolution of digital transformation and Industry 4.0, emphasizing the gradual nature of change and the importance of connected digital processes. They argue that Industry 3.0 focused on digital devices, while Industry 4.0 involves integrating digital, physical, and biological systems. They highlight the need for companies to digitally connect their pr...
Industry 4.0 & Business Coaching with Ripi Singh 22.11.2024 30:40
Ripi Singh, a digital transformation coach and author, discussed his career trajectory from academia to corporate roles, including his tenure at Pratt and Alstom Power. He founded Inspiring Next in 2014, focusing on Industry 4.0. Singh emphasized the importance of digital transformation beyond just technology, highlighting the need for businesses to adapt and innovate. He contrasted traditional Le...
Open Source vs. Closed Source: The Truth About Ecommerce Platforms 15.11.2024 17:43
Open source or closed source—which is the better choice for your business? In this episode, Matt Harris from Varato breaks down the key differences between open-source and closed-source software, focusing on eCommerce platforms like Magento, WooCommerce, Shopify, and BigCommerce. 🚀 Key Topics Covered: ✔️ What is open-source software, and why does it power most of the internet? ✔️ Pros and cons of...
ConnStep and Modernizing Manufacturing 08.11.2024 21:05
In this episode of the Varato Podcast, host Matt Harris talks with Anthony DiCioccio of ConnStep, Connecticut's Manufacturing Extension Partnership (MEP). Anthony shares how ConnStep helps small-to-medium-sized manufacturers adopt lean practices, improve operational efficiency, and embrace Industry 4.0 technologies like IoT, robotics, and AI. Backed by federal funding through NIST, ConnStep offers...
Revolutionizing B2B Commerce with Jason Nyhus of Shopware: Digital Sales, SaaS, and Innovation 01.11.2024 44:08
Join Jason Nyhus of Shopware and Matt Harris of Varato and Harris Web Works as they explore groundbreaking strategies for digital transformation in B2B eCommerce. This engaging discussion covers the importance of empowering sales reps, overcoming channel conflict, and leveraging next-generation tools for competitive advantage. Whether you're a small business or a mid-market enterprise, this conver...
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