Create Ape

UXRx

Technology EN ↓ 3 episodes

Join Zach and Alessandro, the team behind Create Ape, as they unpack the agency’s evolution—from a generalist UX shop to a MedTech-focused powerhouse. Hear real stories, wins, and hard lessons from the pivot. Dive deep into the intersection of design, business, and innovation in healthcare UX—and how AI is reshaping it all. Whether you're in MedTech or just love smart product thinking, this podcast delivers insights you won’t want to miss.

Author

Create Ape

Episodes

AEO unveiled: How AI is reshaping business search 22.10.2025 40:00

In this episode of the UXRx Podcast, hosts Alessandro Fard and Zachary Newton explore the impact of AI on businesses. They discuss questions received about how AI might affect a business's discoverability. The conversation delves into AI's influence on traditional web browsing, search engines, SEO vs. AEO (Artificial Intelligence Engine Optimization), and the evolving nature of user experience des...

AI-driven UX design in med tech: Balancing innovation and risk 05.05.2025 33:54

In this episode of UXRx, hosts Zachary Newton and Alessandro Fard delve into the application of AI in med tech design. They explore the misconceptions about AI, its potential to replace certain jobs, like prompt engineers, and its strengths in enhancing others. The conversation highlights how AI can be a powerful tool in user research, rapid prototyping, compliance checks, and accessibility improv...

Behind the brand: Understanding Create Ape's med tech transformation 03.04.2025 45:01

In the inaugural episode of UXRx by Create Ape, hosts Zachary Newton and Alessandro Fard dive deep into the genesis of Create Ape and its recent pivot towards the healthcare and med-tech industries. They share their extensive backgrounds in UX/UI design and development, discuss the origins of the Create Ape brand, and recount the company’s early days and significant growth, especially during the C...