keithwagner8

Users Always Lie

Business EN ↓ 7 episodes

Why do customers behave the way they do? Join product guy Keith Wagner and marketing guru Brendan Charles as they unpack the quirks of user behavior, the chaos of product design, and the bold (or bizarre) moves companies make to stand out. Each episode features real-world stories, smart takes, occasional hot messes, and plenty of laughs as Keith and Brendan explore the intersection of marketing, UX, data, and the wonderfully unpredictable human behind the screen. Whether you’re in product, marketing, design, or just fascinated by why people click what they click - you’re welcome here! Intro So...

Author

keithwagner8

Episodes

AI and Ice Cream - How Brands Recover from Fear 22.10.2025 21:48

This week, Keith and Brendan dig into how brands rebuild trust after fear and failure. From AI companies opening real-world pop-up cafés to Blue Bell’s listeria scare. They talk timing, transparency, and why speed isn’t the same as strategy. Plus, how product teams and marketers wrestle over deadlines, and what happens when a feature is not ready but the campaign can’t wait.

North Korea’s No Lift Scandal! - How Controversy Lifts Awareness 10.10.2025 30:41

This week, Keith and Brendan dive into the psychology of attention. How controversy, chaos, and corn mazes can sometimes drive more awareness than success itself. From North Korea’s overturned world record lift to the viral downfall of the Arizona Cardinals, they unpack why audiences flock to failure, not perfection. Later, they break down Maxwell House’s tongue-in-cheek rebrand and discuss how no...

Distraction Marketing - How companies mask shrinkflation 20.08.2025 37:31

Keith and Brendan dig into the subtle (and not-so-subtle) ways brands keep consumers from noticing when prices rise or products shrink. From distraction marketing to brand voice to why sales still hook us, this episode unpacks the tricks behind the shelf. Plus, a lively round of listener questions from The Water Cooler about B2B vs B2C marketing and much more. Music: “SafetyNet” by Drey Voss

Life Support Marketing - How to Come Back From a Coldplay Kiss-Cam Scandal! 05.08.2025 30:00

Keith and Brendan coin a new term while diving into what happens when brands hit a slump and how the right stunt, shift, or scandal response can bring them back to life. Also: when customer requests mask deeper problems, how do you solve what they actually need? Intro Song: “SafetyNet” by Drey Voss

Nintendo Switch 2 Launch Woes 16.07.2025 26:37

In this episode hosts Keith Wagner and Brendan Charles dive into the fascinating world of user behavior and marketing strategies. They explore the intricacies of traditional versus digital marketing, the impact of product rebranding, and the curious case of Nintendo's Switch 2 launch. Intro Song: “SafetyNet” by Drey Voss

The Cause and Cure for Ad Fatigue 10.07.2025 21:21

In this episode of the Users Always Lie podcast, hosts Keith Wagner and Brendan Charles delve into the evolving landscape of marketing, particularly focusing on the integration of AI. They discuss the recent concerns surrounding AI-generated content, the implications of Apple's controversial marketing strategies, and the ongoing challenge of ad fatigue. The conversation also touches on creative ma...

Grand Central Station Marketing Stunt Creates Buzz 01.07.2025 25:31

In this episode, Keith and Brendan kick things off with vacation stories, including scuba diving the Great Barrier Reef and a few unexpected animal encounters. Then they dive into this week’s standout marketing move: Apple TV+’s Severance live office installation at Grand Central Station, and why physical stunts like this are catching fire in the digital age. Intro Song: “SafetyNet” by Drey Voss