US Homebuilding "The Masters" Series

In this inaugural roundtable episode of the US Homebuilding Masters Sales and Marketing Leadership Community, host Gerard Ball brings together two of Dallas-Fort Worth's most respected sales leaders: Karla Horton, VP of Sales and Marketing at Ashton Woods and Starlight Homes, and Jason Walker, VP of Sales at Highland Homes. With over 44 years of combined homebuilding experience, they unpack wh...

In this episode of "US Homebuilding 'The Masters' Series", host Gerard Ball sits down with Dana Mayberry, VP of Sales at Taylor Morrison in Raleigh, North Carolina. With 23 years in homebuilding spanning Pulte, Beazer, Ashton Woods and now Taylor Morrison, Dana shares the growth mindset, the calculated risks and the leadership lessons that have shaped her path from commission-onl...

From Silicon Valley to Summit: Brian Cutting on People-First Leadership and the Career That Built Him In this episode of US Homebuilding "The Masters" Series, host Gerard Ball sits down with Brian Cutting, current RVP at Hayden Homes and former Division President at Woodside Homes, overseeing the Hubble Homes brand in Boise, Idaho. With nearly 20 years in homebuilding spanning Silicon Va...

Blooming Where You're Planted: Sandy Richert, VP of Sales at Trumark Homes, on Building a Career Through Curiosity, Culture, and Leadership In this episode of "US Homebuilding: The Masters Series," host Jamie Panter interviews Sandy Richert, VP of Sales at Trumark Homes, who shares her remarkable 30+ year journey through the homebuilding industry, from her start at Centex Homes in 19...

In this episode of "US Homebuilding: The Masters Series," host Gerard Ball interviews Dave Prolo, a 30-year industry veteran who has opened, scaled, and led divisions across the Western United States. Dave's career spans Watt Homes Utah founding team, John Laing merger, surviving 2008, orchestrating the Candlelight Homes acquisition for Cal Atlantic, and serving the Irvine Company. H...

From Sales Floor to the C-Suite: Women Leading the Way in Homebuilding with Cristi Green & Courtney Smith-Gonzalez In this episode of US Homebuilding: The Masters Series, host Jamie Panter sits down with two exceptional leaders: Cristi Green, former VP of City Operations, and Courtney Smith-Gonzalez, former City Manager at a leading national homebuilder. Both bring 20+ years of experience risi...

In this episode of US Homebuilding "The Masters" Series, host Gerard Ball interviews Anjela Salyer, Division President of Mattamy Homes in Tucson, Arizona. Anjela shares her remarkable 20-year journey that began when a Pulte recruiter literally grabbed her arm at a college career fair, launching her from radio station intern to homebuilding sales. Her career trajectory spans the euphoric...

In this episode of "US Homebuilding: The Masters Series," host Gerard Ball interviews Matt Walters, Division President of Stanley Martin Homes in Atlanta, who shares his remarkable 20+ year journey through production homebuilding marked by strategic risk-taking, continuous learning, and unwavering resilience. Matt's career path demonstrates the power of investing in yourself during u...

Strategic Concessions and Human-Centered Sales: Dave Parker, Former VP Sales at MI Homes - Mastering Affordability Solutions in Today's Market In this episode of "The US Homebuilder From Good-to-Great: The Masters Series," host Jamie Panter interviews Dave Parker, former VP of Sales at MI Homes, for an insightful conversation about strategic sales approaches in challenging market con...

The Reality Check Every Aspiring Division President Needs: In this candid episode as part of the Homebuilding Masters Sales & Marketing Leadership Community, host Gerard Ball sits down with Rob Hutton, former Regional President at Lennar Texas, for an unfiltered conversation about reaching division president level in homebuilding. Rob scaled operations from $140M to $500M at D.R. Horton and gr...

Hiring Sales Excellence Through the BASICS Framework: Guy Melton, Sales Leadership Expert & Author In this inaugural episode of US Homebuilding "The Masters" Series Sales and Marketing Community initiative, host Jamie Panter sits down with Guy Melton, acclaimed author of "The Heart and Leadership Answer: The Foundation" and seasoned sales leadership expert with nearly 30 ye...

In this powerful episode of US Homebuilding "The Masters" Series host Gerard Ball sits down with Ericka Pace for an inspiring conversation about her remarkable 20-year journey through the homebuilding industry, culminating in her role as Division President overseeing $1.5 billion in revenue and 3,900 annual closings at Lennar Homes Orlando. Ericka shares her extraordinary story of rising...

AI, Big Data, and Breaking Down Silos with Matt Wilson, EVP at Maronda Homes In this episode of US Homebuilding "The Masters" Series, host Jamie Panter sits down with Matt Wilson, Executive Vice President at Maronda Homes, for a deep dive into how artificial intelligence and big data are revolutionizing the homebuilding industry. Matt brings a unique perspective, having worked his way up...

In this episode of US Homebuilding "The Masters" Series , host Jamie Panter sits down with Will Waterhouse, Director of Land Acquisition for Mungo Homes in Charleston, South Carolina. Will brings critical insights into one of the most challenging issues facing the homebuilding industry: the intersection of rising land costs, margin compression, and their long-term implications for builde...

In this episode of The US Homebuilding “The Masters” Series," host Gerard Ball interviews Jerry Dean, Division President of Drees Homes in Raleigh, North Carolina. With 35 years in homebuilding, Jerry shares his remarkable journey from building a deck for his grandmother at age 16 to leading a division at one of the nation's premier private homebuilders. The Path to Division President : J...

In this episode of "The US Homebuilding "The Masters" Series, host Jamie Panter interviews Andrew Stevens, former VP of Operational Improvement at Lennar, for an insightful conversation about translating strategic vision into operational reality. Andrew brings 20+ years of homebuilding experience across KB Homes, Centex, Standard Pacific, CalAtlantic, and Lennar. His diverse career...

In this episode of US Homebuilding “The Masters” Series, host Gerard Ball interviews Don Barrineau, Division President of Mattamy Homes in Phoenix, Arizona. Don shares his extraordinary 40-year career journey that began during the devastating 1985 Texas oil bust, when the Houston market crashed from 45,000 starts annually to just 7,000. Starting as a salesperson in the worst possible conditions, D...

"Building from Scratch: Joel Underwood's Blueprint for Homebuilding Leadership at TriPointe Homes" Host Gerard Ball sits down with Joel Underwood, Division President at TriPointe Homes Orlando, exploring his journey from finance analyst to division president and launching TriPointe's Orlando division from the ground up. • Unconventional Path : From statistics/finance background w...

Welcome to The Masters Series, where we dive deep into the minds of homebuilding's most influential leaders. In this episode, we're joined by Dan Grosswald, Division President for Mattamy Homes in Southeast Florida, for an illuminating conversation about leadership development, market navigation, and building successful careers in the homebuilding industry. Rapid Career Ascent : Dan shares...

In this episode of "The US Homebuilder From Good-to-Great: "The Masters" Series, host Gerard Ball interviews Mike Reynolds, Division President of Taylor Morrison in Raleigh, North Carolina. Mike shares his compelling 20+ year journey from CPA at Deloitte to Division President, highlighting the strategic risks and pivotal decisions that shaped his career across multiple disciplines a...

In this episode of "The US Homebuilder From Good-to-Great: The Masters Series", host Gerard Ball interviews Matt Phillipoff, who brings over two decades of finance leadership experience in homebuilding. Matt's impressive career journey from “Big Five” accounting into homebuilding includes roles as Internal Audit Manager, Asset Management, Division VP of Finance, and Area VP of Financ...

In this episode of "Help, I Work in Homebuilding!", host Jamie Panter, Senior Partner at US Human Capital, interviews Rob Hutton, former Lennar Regional President who led their $3 billion Central Region. Rob shares invaluable wisdom from his 30+ years in homebuilding, including navigating the 2008 recession, COVID-19 challenges, and market impacts from policy shifts like President Trump&...

Welcome to The US Homebuilder From Good-to-Great: The Masters Series, where we explore the careers of homebuilding's most influential leaders. In this episode, we sit down with Nichola Mitchell, VP of Sales and Marketing at Trinity Family Builders, for an insightful discussion about her journey in the competitive Orlando homebuilding market. Episode Highlights: Rising Through the Ranks : Nichola s...

Welcome to The US Homebuilder From Good-to-Great: The Masters Series, where we explore the careers of homebuilding's most influential leaders. In this episode, we sit down with Rick Severance, Division President at Wellen Park MPC, Mattamy Homes, for an enlightening discussion about his remarkable 25-year journey in Master-Planned Community development. Episode Highlights: Consulting to Develo...

Welcome to The US Homebuilder From Good-to-Great: The Masters Series, where we explore the careers of homebuilding's most influential leaders. In this episode, we sit down with Toni Crimi, former National VP of Sales at Ryland Homes for an insightful conversation about his four-decade journey through the homebuilding industry. Episode Highlights: Construction to Sales Evolution : Toni shares h...