Upscale Your Coaching Business Podcast

Mark Kanty, Clarity Coach and owner of Release Dynamics, was a featured guest on Time to Shine Today Podcast, hosted by L. Scott Ferguson.  Mark shares his amazing story from failing to rebuilding and helping others! Knowledge Nuggets and Take-Aways We all have our own unique story to tell, we all have unique potential to change ours and other people’s world. A great coach is empathetic and also a...

Karen joined us for our Implementation Call on the very first day of her new venture in starting her coaching business.  Her website under construction, she is just starting to map out her journey and already feels overwhelmed by all it's going to take to get everything into place.  Mark and I helped her to understand the foundational elements and how she can design the type of business she t...

We’re often asked, Is all of the time I spend posting on Social Media doing anything for me? The truth is Social Media can not only feel like a sinkhole of wasted time it can actually become one!  In this fast-paced, strategy-packed episode, we helped Lindsey getting a starting point for her new coaching practice and brainstormed with Gail what to do with her large but inactive mailing list. Liste...

During this hour with Marnie and guest, Jaimie Skultety, you’ll discover how to systematize your: 1. Website 2. Prospecting 3. Marketing 4. Consultations 5. Selling 6. Onboarding 7. Hiring 8. Growth Jaimie Skultety is the owner of Upscale Your Business, a company providing Executive-Level Virtual Assistant and Social Media Marketing Services to Solo Entrepreneurs, Professional Coaches, and Consult...

Your prospects want to choose services from a coach who understands them and has extensive knowledge in the area in which they need help. So if you are succinct in who you serve and what you do for them, you will both find success. When you pick something to specialize in, your target audience will seek you out because you are addressing what is important to them. Your message will resonate far mo...

Tom was curious to see what this month's implementation call was about. He 'jumped in' about 15 minutes into the call where my client Anita and I were discussing her recent success using some of my marketing suggestions. Tom didn't come to the call expecting to have his marketing challenges solved, but he was appreciative to be have been able to share where he's been &apos...

“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.” ~Quote from Peter Drucker Often people come to us and say, "I've got this great program, and I want your help in selling it."  If only the...

Are you doing it all on your own and trying to do everything all by yourself? When you review your organizational chart, are you the CEO of doing EVERYTHING?  Are having sleepless nights trying to get everything done?  How can you continue to grow your business if you're all 'tapped out?"  If you are working more on finding clients than actually serving clients, ask yourself if this...

How are you differentiating yourself from all the other coaches and consultants who do similar work? If you are focusing your marketing on your methodology, you are missing the mark. Try this: Search on LinkedIn: If you are a leadership coach, how many leadership coaches are on LinkedIn alone? If you are a career coach, how many career coaches are on LinkedIn alone? You get the idea... Then listen...

Lori and Steph brought some enthusiastic participation in our podcast episode. Lori stated, "I really appreciated the insights on simple ways to get traction on engaging client feedback organically and through smart systems. The only regret I have about feedback is that I haven't asked for it enough! Jamie's idea on how to do it simply and consistently is wonderful." It seems t...

Did you know that when potential customers go to your social media, 50% of your page is covered by your “Social Media Cover"? Our research team looked at 100's of different business Social Media pages and we noticed a huge opportunity no one is taking advantage of. Leap Ahead of Your Competitors and turn your Social Media Pages into gold with this Ninja Secret. Recorded 9/19/18. HERE ARE...

Sherry's main goal in life is to help our world as much as she can. Is the world ready? Is Sherry ready? The real question is... Are YOU ready to help YOUR clients? Find out in this episode! Recorded 3//20/19. HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates) 'Pivot Your Practice' Mini-Course Workshop: https://upscaleyourbusiness....

"I thought I had a niche market and a specialty. But I don't know where I am currently." Can you relate? In this episode, Mark and I helped Nan create NEW possibilities for developing a niche audience. Best of all we showed Nan specifically how to FIND PEOPLE IN HER TARGET MARKET! *Recorded 6/19/19 HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to...

What you promote should align the needs and wants of your clients to your products or services. In this episode, Mark and Jaimie help you to sort out the priorities of what to promote and how to market it all in the most effective way. Recorded 4/17/19.  HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates) 'Pivot Your Practice' Mini-Cours...

If you aren't taking advantage of the publishing feature on LinkedIn and sharing your content with groups and communities which have your ideal prospects as members, you are overlooking some incredibly effective business-building strategies. In this episode, we give you the whys and the hows of content marketing and how you can get your content directly in front of your ideal prospects! Recor...

We are needed now as coaches and consultants—more than ever.  If you know your audience and what they need, you are halfway there. If you have a SOLUTION to take them from where they are now to where they want to be, then you have the keys to the kingdom! In this episode we cover: ❋ Understanding your audience so you can approach them with a solution to their struggle. ❋ Getting clear on what you...

We created a content video for Ashli to help her clients to market their businesses. And we did this DURING our live implementation meeting--on the fly! Ashli could have easily invested over $1,000 and waited weeks for this kind of content, but she got in minutes for free. Like a box 'o chocolates, you never know what you're gonna get! Ashli stated, "This was one GREAT session! Put...

Being in business is a matter of service. And the only way to be of service is to ask somebody what they want. Coaches and Consultants must narrow down what they have to offer to a *minimum via audience, one that you can identify with you and would be attracted to what you offer. If you are marketing to everyone, you're just setting yourself up for frustration and failure. Here's Three T...

Bruce was feeling overwhelmed and defeated. He has been in business since 1992, advising senior executives and attorneys on career development and job search issues.  But it was becoming more evident that his lead flow was drying up. He stated, "Most of what we're getting right now is coming from referrals, and there are just not enough of them."  Bruce was chasing after the same pe...

Your prospects are regularly being bombarded with an abundance of information. For this reason, things have shifted when it comes to marketing.  If you can present your content in such a way that elicits a response like, "I want to learn more about that," then your website must include a call to action that takes them from curiosity to commitment. In this episode, Mark and I helped Bruce...

"I'm not sure which social media platforms my target market is hanging out. Are my ideal prospects hanging out on Facebook? Twitter? Instagram? LinkedIn?"  Can you relate? Jorge is taking his craft of being an actor and then helping other actors to 'do the business of the acting business.' In this episode, Mark and I helped Jorge create NEW possibilities for FINDING and CO...

"What's the NEXT step I should take in achieving my big business goals?"  Can you relate?  You can't get to what is not a clearly defined goal. When you get clear on where you want to go, the path becomes a lot more narrow.  When you… Know very specifically what you have to offer,  know very specifically who you want to offer that to  know very specifically, where they hang out...

"I have so many ideas for promoting my event, but which should I implement FIRST?" Can you relate? In this episode, Mark and I helped Roberto recognize that the live, local events he wants to promote all need to be built on a foundation. In this episode, you will discover: How to model your efforts from others who have already succeeded; How to know whether your audience will be receptiv...

"I want to create authentic connections with people on LinkedIn, but I have no idea what to do." Can you relate? In the physical world, we belong to communities. A lot of people make a mistake when they get into the virtual world of thinking, “Well, I can be this anonymous person that will sit in the background and tell people to send me money—and I'm going to be successful.” Then t...

The ultimate purpose of any content that we produce should be to elicit engagement. When we give a speech, write a blog post, create a video, we need to think strategically about what we want people to do after they experience our content. If you are not getting somebody to engage by the content that you produce, then you have not designed it effectively.  In this episode we cover: How to attract...