Upmarket: The Business of Real Estate Photography & Media

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed has a quick chat with the PMRE showrunner, Brand...

Mark is back! Hallelujah! He rejoins Reed to talk all things branding! The guys go in depth on what was top of mind when they re-branded into Upmarket Media and why that branding is so important. They talk about why going "high-middle" is the right brand for them and also touch on why as a Real Estate Media Company that ostensibly builds brands for realtors, you need to have top-notch bran...

This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat! Sam, who manages 250 Realtors across four offices for Keller Williams West Ventura County, CA, gives out a ton of insights as to how Realtors think and what they're looking from their media creators. He also offers his thoughts on some strategies to sell video and 3D service...

This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot. They talk about the importance of face-time (or phone-time) with clients and what to say in those valuable moments when you have your client's full attention. They also discuss how to deal with difficult clients/situations and how empathy can be the key...

Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale. Their chat ranges from discussing having the right mentality to delegate, to how absolutely crucial it is to make sure your books and taxes are in shape and up to date. The three of them end the show by gi...

...is hire an Admin! This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark. The conversation focuses on how crucial communication is to business success (and the specific tools Upmarket uses to communicate,) what the hardest parts...

Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media. They talk about the ups and downs of the last year... from having superstar employees, to navigating sluggish sales, and how they've been pivoting their marketing language to account for broader real estate market conditions. They end the show by giving o...

Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media. They go into detail about several of the first concrete steps they took to begin the process of scaling their business.... from hiring administrative help, to aligning their processes and systems. Then they discuss what some the immediate benefits to scaling have been and h...

Trailer for the upcoming podcast Upmarket: The Business of Real Estate Photography & Media, produced by Upmarket Media.