Upmarket: The Business of Real Estate Photography & Media

PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com . In this...

After a heated back-and-forth in the Real Estate Media Facebook Group between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services. A representative from Zillow was invited to be on the show, and after enthusiastically agreeing to do it, eventually ended up pulling...

Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing. With Mark back in the studio, he and Reed go through all the successes they've had with their face-to-face marketing in 2023. From brokerage presentations, to client lunches, to networking events (including Reed's controversial appearance in a heated on-st...

This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well! First, they delve into a recent Inman article titled "7 Power-Moves Top Agents are Making Right Now." (Shout-out to Tacey Youngmann of Snowberry Lane Photography in WA...

This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson! Dom is probably the undisputed KING of posting content on Instagram and Facebook in our industry. Reed tries to get to the bottom of how and why Dom produces all this content. In the second half of the episode the guys get personal, revealing that Dom is the Troll with The Heart of Gold...

This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at  UpmarketCourse.com !!!! Use code "Launch35" to get 35% off through April 2nd! Reed and Mark chat about the course a bit this episode, but the bulk of time is spent talking BUSINESS. Specifically, how with Chelsea on vacation for 2 weeks, the guys are feeling thrust back into the pre-...

This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media. Anthony and Kamika talk about how they have diversified their Real Estate industry offerings to include home staging and even house cleaning to their menu of options. They also share...

"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins Reed for a super fun and (sometimes off the rails) chat about the current state of the overall real estate market (will any of us ever work again????) Ignacio tells us not to fret, that all the s...

The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven't listened to Ep 16 (go back and do it now!)... In this follow-up, Reed and Mark dish on the the (somewhat) mini version of the the big retail job they were up for last fall that they just...

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of he...

All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling out to their clients in the first part of 2023. They strategize about timing, the best ways to get the word out and try to finalize exactly what in the heck they'll ac...

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do...

Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. The...

After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients. Reed, Mark and Chelsea go blow-by-blow to walk the audience through a few of those "disasterous" shoots and then come up with some theories on why suddenly they're seeing increased...

PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios...

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Rea...

Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on servi...

Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes are high, as this MegaDeal would supercharge the growth of the company and fortify finances heading into the slow season. In the second half of the show they talk about some othe...

SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com . Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy...

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a sales...

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transformin...

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sets aside his blatant conflict-of-interest and ends up havi...

Employees are the backbone of any business looking to scale. In this episode Reed and Mark detail how Upmarket Media has gone about building their team and detail the different experiences of hiring through their network vs. casting a wide net with public job postings. They also chat about how to manage employees once you find them, focusing on how to make your employees feel like they're in a...

Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing...

It's all about efficiency on this Upmarket Pod! In the first half of the show Reed and Mark detail the changes and strategies that Upmarket Media have implemented to cut down on time spent at properties while not sacrificing (too much) quality. Then, the guys break some "huge" podcast news in the Social Media Sidebar. The last half of the show is devoted to workflows on the admin side...