Upgrade Your Education Business

Listen to Rita Farrell's inspirational and enlightening story of how she overcame personal challenges to turn her tutoring business from supplementing her income, to one that enables the life she wants. I met Rita in March 2023, and she took fast action - we started working together the very same day. And since then, she has: 💥 Dropped her 4 days in school down to 2 💥 Grown her group classes 💥...

This is a key way to unlock success with content marketing. It's easy and tempting to schedule every piece of evergreen content in advance, but the real way to connect with your audience is to connect with what affects them right now. It doesn't mean you can't pre-schedule content, but it does mean having a system that makes space for content that connects. Listen to this short soundbite for ideas...

Ready to know the four areas to consider when launching groups? Ready to take the confusion out of the process? In this episode, I cover the four key areas so you can launch quickly and efficiently. Will you teach online, face to face or both? What are the implications? What class size suits you, your students and your subject? Which group model suits you, your students and your subject? What bene...

Coming out of your online bubble and meeting people in real life can be unnerving. But, as I experience time and time again, our community is a friendly one. A welcoming one and an inclusive one. And as I mention in the episode, if you're ever going to an event that I'm also attending, and you feel nervous, contact me and we'll walk in together. Enjoy the episode :-) Sumantha ____________________...

Knowing how to approach hiring and working with a VA can be hard - I learnt through trial and error. In this episode, I talk you through everything I wish I had known when I started exploring. Enjoy :-) Sumantha PS. If you're in the Tutors' Mastermind and want to see a demo of how I organise tasks and work with my VAs using ClickUp, here's the link https://www.facebook.com/611855374/videos/1041242...

Trust is so crucial in business - with potential clients, existing ones and colleagues. There are many ways to establish and develop trust, some of which I talk about in this episode. But a big way is to say what you mean and mean what you say. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners. As a teacher 'd...

This is the objection that comes up for everyone and can make us doubt ourselves. So, in this episode, I talk about: ✔ Navigating the situation when you're in it ✔ Ways to find out the real hesitation Masterminders, here's the link I mention about writing content in a way that positions yourself as a go-to. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supporte...

I think I've worked it out! In this short and unscripted soundbite (very unusual for me), I share what I have discovered about knowing who to trust. It stemmed from a tutor telling me how they have struggled to know what course to take now that there are so many people helping tutors. And after speaking to Rita Farrell for a podcast episode coming your way soon, I had a lightbulb moment and though...

Spoiler alert! Here are three things to identify and protect the actions that bring results. Embed what you do and why you do it (from your dream client's perspective) in your messaging. Reflect on your professional past, and carefully select what your dream client needs to know to feel a connection to you. Audit what you currently do, what brings results and what doesn't. Use the exercise to rele...

Strategy - what does it mean? Well, it's just a fancy word for ... ↳ A well thought-out plan ↳ A connect set of intentional steps In this short soundbite, I encourage you to reflect on whether you're being as strategic as you can, or whether you're in response-mode. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business o...

Plagiarism. Annoying, isn't it? Well, it doesn't have to be. In this episode, I talk about ways to humanise and strengthen your brand, so: ↳ Your future clients get to know before they meet you ↳ Your future clients can make a solid decision about working with you And an added bonus is that it makes it much harder for anyone to plagiarise your content. Enjoy :-) Sumantha ____________________ 👋🏽...

Going from zero to a hundred in one stride is a big ask! And can be overwhelming. But when we break it into stepping stones, it becomes a lot more doable. Listen to this short soundbite as I explore how you can do this, while deciding on your boundaries. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners. As a...

On the 2nd July is World Tutors' Day, and to celebrate, Arthur Moore (Moore Edu) and Charlotte Watson (Wonderlearn) joined me on the pod. Oh, and thanks to Arthur's encouragement, I left a blooper in! We talk about: 📌Why tutoring 📌Challenges of transitioning from the classroom to tutoring 📌How it's changed our lives With special guest: Charlotte's cat! 🐈 Enjoy :-) Sumantha ____________________...

We want to offer our clients as many options as possible, right? Well, we need to take a balanced view because too many options can often mean people taking none. Take a listen to this short soundbite to get ideas of how you can simplify things in your business to make it easy for people to make a decision. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supporte...

Growth - what does it mean to you? In this episode, I focus on the thing that no one talks about - how you don't actually have to keep growing! You see, embracing stability isn't the same as stagnating. It's your business, it's your choice. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners. As a teacher 'dropo...

In the battle of simplicity vs complicated, simplicity wins! After all, despite all the fancy flavours, vanilla is still the top ice cream choice. The same applies to our business. ✔️ The masterminders preferred it when I simplified what was offered ✔️ Email marketing yielded better results when I reduced multiple lists down to one ✔️ Social media brought in more enquiries when I simplified my mes...

Burnout is horrible. I know many of you have experienced it, and still do. Something I learnt (the hard way) was that leaving teaching didn't solve the problem. I had to change my habits, my mindset. In this episode, I share 4 ways to mitigate it from hitting you. I'd love to know what you'd add to these tips. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've suppo...

Feeling those growing pains, or that need to shake things up, is totally normal. In fact, it's a great sign that your business is experiencing real growth. But, it doesn't make the feelings easier to manage. Listen to this week's short soundbite to see whether your business is going through those teenage years! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supp...

 It's awards season! The Tutors' Association awards really got me thinking about the importance of celebrating our achievements. So, I recorded an episode about it! In it, I talk about how it isn't necessarily about winning awards, but more about the importance of celebrating our achievements - something, we often don't make space for. And I talk about ways we can embed this into our routine, eve...

The problem isn't the lack of information out there that can help you with your business. The problem is knowing how to convert it to results. We don't want to simply gather information. So, listen to this short episode for 3 quick tips on how to turn information into results. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education...

I'm delighted to welcome my client Tamsin Stack to the podcast this week! She honestly shares her story of how she left teaching to successfully set up a tutoring business. I ask her about the highs and lows, as well as advice she'd share with anyone thinking about the same. Impressively, Tamsin and I met in August 23 and she resigned from teaching a few months later. In Jan 24 she started being a...

A lot of us are educators or have come from an education background, and I think we're often conditioned to do things by ourselves, to work things out without help. But making things hard for ourselves doesn't make us more worthy of success. Listen to this short soundbite to find out why asking for help puts in such a strong position. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumanth...

We all know the power of community, right? We all understand the sentiment of 'colleagues not competitors'. But how often do we put it into practice? I'm not ashamed that the masterminders have been teaching me a thing or two, and I recorded an episode about it! It was so useful for me to reflect and record this, I hope it's useful for you too. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I...

You know, there's a lot of pressure to keep growing as a business. I mean, it can feel exciting. But some people don't want to grow beyond where they're at - and that's okay. Listen to this quick soundbite as I explore how this is our business and our rules, yet we often succumb to pressure. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutor...

So, you're working really hard with marketing and promoting yourself. You're doing everything the experts are telling you. You see it working so well for others, so why aren't enough clients saying 'yes' to you? Well, the reality is, there can be so many reasons, many of which I'll explore in today's episode. But the important thing here is that you're asking the question with the intention of fin...