Untrended Podcast

Business confidence might be low, but for young people trying to enter the workforce right now, the challenge runs far deeper. In this episode of UnTrended, Nicole Jones is joined by Jon Lonsdale, Billy Hamilton-Stent, and Aditi Kulkarni to unpack the realities of breaking into the creative industry and why access, not just ability, is often the biggest barrier. From the brutal experience of “spra...

Business confidence is at record lows, but what does that actually mean, and who (or what) is really responsible? In this episode of UnTrended, Nicole Jones is joined by Publicis Pro’s Jon Lonsdale, Billy Hamilton-Stent, and Jamie Fewery to unpack why so many business leaders feel uncertain right now and what confidence really looks like in practice. From the psychology of leadership and decision-...

What does it really mean to be a working parent today? In this episode of UnTrended, Nicole Jones is joined by Jamie Fewery, Jon Lonsdale, Billy Hamilton-Stent and a host of parents from across Pub Pro, for an open, funny, and deeply honest conversation about working parenthood. Recorded with Nicole on the brink of becoming a parent herself, this episode explores the realities of balancing demandi...

How will B2B buyers find, evaluate, and trust brands in a world shaped by AI? In this special bonus episode of UnTrended, Billy Hamilton Stent, Chief Strategy Officer at Publicis Pro, sits down with Mimi Turner, Head of Marketplace Innovation at LinkedIn, to explore one of the biggest shifts facing B2B marketing right now: AI-driven discovery and generative engine optimisation (GEO) The conversati...

From John Lewis to Coca-Cola, Christmas ads have become a cultural event—part entertainment, part national sport, and occasionally the trigger for a heated debate about the true meaning of festive storytelling. In this special holiday episode of UnTrended, Nicole Jones is joined by Jamie Fewery, Louise Brooks, and Billy Hamilton-Stent to unwrap the history, nostalgia, and creative madness behind C...

From Formula 1 to football, B2B brands are spending big on sports sponsorships, but what’s the real return? Is it about audience reach, storytelling, or simply the glamour of the hospitality suite? In this episode of UnTrended, Nicole Jones is joined by Jamie Fewery and Billy Hamilton-Stent to explore B2B’s growing fascination with sports sponsorship and why so many brands are racing to the pitch,...

B2B marketing is having its creator moment. From relatable LinkedIn sketches to tongue-in-cheek takes on agency life, creator-led content is proving that humour, personality, and authenticity aren’t just for B2C. In this episode of UnTrended, host Nicole Jones sits down with Heather Barnett, the LinkedIn comedy creator and freelance copywriter who’s bringing “LOL”s to lead generation, to talk abou...

Feedback — two syllables that can make even the toughest marketer squirm. In today’s episode of UnTrended, host Nicole Jones sits down with Jon Lonsdale (CEO), Louise Brooks (Senior Copywriter), and Lottie Hutchins (Senior Account Director) from Publicis Pro to dive deep into the messy world of feedback: how we give it, how we take it, and how it’s evolving in modern workplaces. From why Gen Z law...

From poetic oddities to corporate rebrands, names wield more power than we give them credit for. In this episode of UnTrended, Nicole Jones sits down with Publicis Pro’s Billy Hamilton-Stent, Jamie Fewery, and Jon Lonsdale to unravel the strategic, emotional, and sometimes hilarious stories behind naming a brand. Together, they explore the identity crisis behind sudden rebrands, the subtle signals...

Social media platforms have evolved into more than just communication tools —they’re now global power players shaping public discourse and influencing elections. So where does that leave brands, especially B2B brands, when it comes to placing ads or building communities on platforms with complicated reputations? In this episode of UnTrended, Nicole Jones is joined by Publicis Pro’s Billy Hamilton-...

Welcome to The Untrended Podcast, where we lift the lid on extraordinary ideas about business and culture. In this episode, we are exploring the changing relationship between alcohol and creativity. From the legendary drinking culture of advertising’s past to today’s more sober-curious workforce, we ask: Does the hangover have any creative currency left? The team tackles the myths and realities of...

Welcome to The Untrended Podcast , where we lift the lid on extraordinary ideas about business and culture. In this episode, we tackle a familiar struggle for creative professionals: Why don’t our parents understand what we do? From job titles that defy explanation to the way work shapes our identity, we explore the challenges of defining creative careers in a way that makes sense—both to family a...

Welcome to the Untrended Podcast, where we lift the lid on extraordinary ideas about business and culture. In this episode, Nicole Jones sits down with members of the Publicis Pro team, including Billy Hamilton-Stent, Jamie Fewery, and Shiri Wolff, to explore the transformative - yet contentious! - role of AI in the world of B2B marketing.   The team dives into how tools like ChatGPT are influenci...

Tired of business podcasts that promise silver bullets and spoon-feed you cookie-cutter advice? Well, this isn’t one of them. Welcome to the Untrended Podcast, where we uncover extraordinary stories about business and culture. Brought to you by Publicis Pro, this show isn’t about “growth hacks” or corporate fluff. It’s about raw, honest, and sometimes ridiculous tales from the world of marketing a...