Unsolicited RFPs

Cannon Beach and Revel Surf don’t have a “getting people to try it once” problem — they have a “how do we keep them coming back all year?” problem. In this episode, Adam and Camden break down how a 60-acre surf, dining, and entertainment development in Mesa can use content, community, and a “thousand true fans” strategy to turn a surf park into a long-term revenue engine. From weekly head-to-head...

Most destination content blends into the same scroll-able wallpaper: pretty shots, quick facts, and nothing that actually pulls people in. So we decided to throw the whole format out. In this episode, we pitch a new way forward: a choose-your-own-adventure content series designed for travelers who want control, not another highlight reel. Multiple paths. Multiple stories. Viewers deciding what hap...

Built Bar isn’t failing—they’ve got a strong product, loyal fans, and wide distribution. But in a crowded market where every protein bar claims to be the “best tasting,” that’s not enough. In this episode of Unsolicited RFPs, Adam Stoker and Camden Bernatz dig into Built Bar’s heavy reliance on influencer spend, their endless cycle of promotional content, and the lack of a clear, ownable brand ide...

Traeger Grills has built an empire on wood-fired flavor and outdoor swagger. Min Woo Lee has built a cult following as golf’s most stylish disruptor. So why aren’t these two already working together? In this episode of Unsolicited RFPs, we explore a pitch-perfect brand collab that no one’s talking about—but should be. Traeger x Min Woo Lee is the kind of unexpected partnership that could fire up n...

Maverik already has something most brands dream of—clear positioning, a strong identity, and a fanbase that borders on cult-like loyalty. So why are we bothering with an unsolicited RFP? Because even bold brands can level up. In this episode, we take Maverik’s adventure-fueled image and push it further. Adam Stoker and Camden Bernatz explore how Maverik can deepen its content game and fully tap in...

We dropped some bold marketing ideas for Black Desert Resort in Episode 1—but great strategy doesn’t live in a vacuum. It gets questioned, challenged, and refined. In this mini episode, we revisit our original ideas, face some pushback, and hash out what works, what doesn’t, and what needs a fresh take. No ego, no fluff—just real marketing conversations that push ideas to be even better. Watch or...

The first episode of Black Desert Resort in Ivins, UT, is a luxury golf and resort destination. World-class amenities. Breathtaking views. A marketing strategy? Well… that’s where we come in. They didn’t ask us but we did it anyway. In this first episode of Unsolicited RFPs, Adam Stoker and Camden Bernatz put Black Desert Resort under the microscope, dropping three content pillars that could resha...

The RFP – Request for Proposal. Brands put them out for marketing agencies to respond to with strategy and ideas to see if they can win the brand’s business. At Brand Revolt, we don’t feel like waiting around to be asked for help. So, we started making RFPs on behalf of real brands that definitely didn’t ask us to. These are “Unsolicited RFPs”. Join Brand Revolt President and CEO Adam Stoker and C...