Unsold Podcast

Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the stren...

Guest: Vikas Sunkad [Founder, SunJosho Ventures] Host: Santhosh Venkatesh Everyone loves to talk about finding Product-Market Fit. But what if that’s the wrong question? In this episode of the #UnsoldPodcast , I sit down with Vikas Sunkad —a D2C product leader, startup advisor, and growth coach who’s spent over 15 years helping brands reach scale across India and Southeast Asia. We don’t talk abou...

In this episode, I sit down with Shaifali Verma , a seasoned people and culture leader, to unpack the evolving role of mental health in the modern workplace. With experience spanning psychology, HR, and leadership development, Shaifali shares real-world insights into how wellness can (and should) be designed as a strategic pillar, not a reactive perk. If you're a founder, people manager, or w...

Guest: Shawn Lim , Founder of Human Algorithm Host: Santhosh Venkatesh In this special episode of The Unsold Podcast , Santhosh Venkatesh sits down with Shawn Lim —content creator, former journalist, and founder of Human Algorithm —to talk about the power of storytelling, personal branding, and building authenticity in a world run by algorithms. From his early struggles growing up in Singapore, to...

In this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and commerce. Events have long been a hub for networking, education, and deal-making, but how are they evolving in the digital-first world? What does it take to plan and execute a global flagship event? And...

When I witnessed Bharath Kumar's keynote about why digital transformation fails, I knew this conversation needed to happen. As a B2B SaaS content marketer, I'm always searching for authentic perspectives on technology adoption, and Bharath's deep understanding of transformation challenges immediately resonated. Recorded on a rainy Chennai morning over steaming coffee, this episode c...

In this episode of the Unsold Podcast , host Santhosh Venkatesh is joined by Joe Daniels, a brand and positioning expert, and Ranudi Jayasinghe, a product marketer, to tackle one of the most debated topics in B2B SaaS: brand differentiation vs. product differentiation. With the crowded SaaS landscape, businesses often struggle to stand out. Joe and Ranudi share their insights on how companies can...

In this insightful episode of the Unsold Podcast , host Santhosh Venkatesh talks to Rudhreesh Kapur, National Sales Director at JioAds, about the intricacies of digital advertising, the evolution of the Indian consumer market, and the strategies brands must adopt to stay relevant. Rudhreesh throws light on the challenges of capturing user attention, the power of contextual advertising, and how dig...

In this episode of the Unsold podcast, host Santhosh Venkatesh sits down with Vikas Sunkad, a seasoned retail expert with over two decades of experience across major brands like Coca-Cola and Britannia. Vikas brings a wealth of knowledge on the evolution of retail distribution, the challenges faced by FMCG brands, and the impact of technology on retail operations. Dive deep into the strategic shif...

[Unsold Podcast: Episode 9] In this episode of the Unsold Podcast, host Santhosh Venkatesh sits down with Kartik Patiar, Senior Director of Growth at ShareChat, to explore the dynamic landscape of India's digital market. Kartik shares his journey from OLX to Flipkart to Swiggy and to ShareChat, offering valuable insights on tech adoption, user engagement, and the challenges of balancing growt...

[Unsold Podcast: Episode 8] Join host Santhosh Venkatesh as he sits down with senior product leader Nishant Kumar for a deep dive into the intricacies of product management in the SaaS industry. Talking points:: Introduction of guest Nishant Kumar and his background in product management The challenge of achieving product-market fit in SaaS companies, with only 15% achieving it successfully Import...

[Unsold Podcast: Episode 7] Welcome to a New Episode of the Unsold Podcast. In this episode, your host Santhosh Venkatesh sits down with Robert Kaminski , a specialist in refining homepage messaging for early-stage SaaS companies. 🔍 Expert Insights: Robert Kaminski, alongside his business partner Anthony, co-founded Fletch PMM, focusing on helping startups crystalize their online presence by simp...

[Unsold Podcast: Episode 6] Dive into the depths of B2B sales success with our latest episode featuring Joshua Fryszer, an expert in win-loss analysis for B2B businesses. Joshua delves into the critical art of understanding why deals are won or lost, offering unparalleled insights that can revolutionize your approach to sales and marketing. Key Highlights: ✅ Win-Loss Analysis Mastery: Joshua shar...

[Unsold Podcast: Episode 5] Welcome to another insightful episode of the Unsold Podcast, where we delve into the fascinating world of B2B marketing with our special guest, Ryan Gibson, all the way from Canada. Join us as we explore the evolving landscape of B2B buyer journeys, customer insights, and the critical role of in-depth interviews in understanding and influencing your target market. In th...

[Unsold Podcast: Episode 4] Elevating Your Startup's Brand: Strategies for Making an Impact 🌟 Welcome to a transformative journey into the heart of startup branding with our latest podcast episode. Tailored for early-stage b2b companies, this episode unpacks the secrets to building a brand that resonates and endures, even when resources are scarce. We delve into practical strategies for stor...

[Unsold Podcast: Episode 3] In this insightful episode of our podcast, hosts Santhosh Venkatesh and Gowtham Kashyap take you on a deep dive into the world of brand identity and visibility. They unravel the layers that make a brand more than just a business, highlighting the intricate blend of culture, values, and communication that shapes its public persona. This episode is ideal for businesses lo...

Welcome to 'Unsold,' the bi-weekly podcast where we unravel the complex world of B2B SaaS marketing. In this episode, we delve into the challenge faced by early-stage startups: Can you conduct effective marketing with just ₹1 lakh per month? Join us as we dissect key aspects like budgeting, talent investment, marketing strategies, content production, and the pivotal role of founders. We...

🎙️ Episode - 1 Not all software is made the same. Marketing a b2b SaaS product is challenging, but we need not make it complex. In this episode Santhosh and Gowtham talk about the fundamentals of marketing, marketing core vs. non-core SaaS products, and how to assess when a buyer is ready to take action. Timestamps: 00:00 - Intro 00:36 - Why we are doing this? 01:45 - What is marketing? 03:35 - No...