Jenn T. Grace & Ally Berthiaume

Unscripted with Ally & Jenn, The Promotion Season

Education EN ↓ 6 episodes

Unscripted with Ally & JennThe monthly live show that gives nonfiction authors the dish, the dirt, and the deets on writing, publishing, and promotion. Unscripted with Ally & Jenn rips open the pages of our playbooks to keep the world of writing and publishing real, relatable, and raw. No fluff. No gatekeeping. Just honest, shoot-from-the-hip conversations for nonfiction authors who are aspiring, deep in development, or published and asking, “Okay… now what?” or “How can I double down next time?” Each month, we go live on LinkedIn + YouTube to talk industry truths, trends, cautionary tales, no...

Author

Jenn T. Grace & Ally Berthiaume

Episodes

The Three Audiences That Shape Your Book's Success 18.06.2026 1:00:15

If you’ve been marketing your book to “everyone,” you’ve been marketing it to no one. The authors who build real traction know exactly who they’re writing for, and more importantly, they know that’s rarely just one person. In this episode, Jenn breaks down the three-audience framework that changes how authors think about reach: the reader who consumes the book, the buyer who purchases it (often a...

Your Book Is the Gateway to Future Opportunities 14.05.2026 1:00:12

S3E5: Your Book Is the Gateway to Future Opportunities Tagline: Your book isn't just a product - it's the center of an entire ecosystem of impact and income. Episode Summary: This is the episode where the season shifts gears. After four months of inner work - purpose, goals, mindset, accountability - Ally and Jenn move into the active marketing strategy phase, starting with the most important conc...

Motivation Is Overrated. Accountability Builds Books. 14.05.2026 57:26

S3E4: Motivation Is Overrated: Accountability Builds Books Tagline: Motivation gets you started. Accountability gets it done. Episode Summary: Motivation is unreliable - it shows up when you don't need it and disappears the moment the work gets hard. Accountability, on the other hand, is a structure you can build. In this episode, Ally and Jenn make a clear-eyed case for why accountability - not m...

Your Mindset Might Be Your Biggest Marketing Block 14.05.2026 1:00:00

S3E3: Your Mindset Might Be Your Biggest Marketing Block Tagline: It's not your strategy that's failing - it's what you believe about promoting yourself. Episode Summary: You can have the best book in your niche, a solid strategy, and all the time in the world - and still not promote it. Why? Because if you haven't dealt with what's happening between your ears, every marketing task will feel like...

Author Goals That Actually Create Growth 14.05.2026 1:00:02

Most authors set goals that feel ambitious but have no measurable teeth. In this episode, Ally and Jenn get specific. Ally walks through how her own book goals have evolved over time and what she now helps authors identify when they’re building a writing or revision plan. Jenn unpacks the strategic framework she uses with authors to set goals that are tied to real capacity, real seasons of life, a...

Find Your Purpose. Build Your Book. Start Your Impact. 14.05.2026 1:00:11

S3E1: Find Your Purpose. Build Your Book. Start Your Impact. Air date: Thursday, January 8, 2026 Tagline: Before you market anything, you have to know why it matters - to you and to your reader. Episode Summary: Purpose is the heartbeat of every book and the engine behind every promotional decision. In this season opener, Ally shares how her sense of purpose evolved through writing different books...