Hilary Corna
Unprofessional
Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.
Where to listen?
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Episodes
Meghan Freed, CEO of FreedMarcroft 27.06.2026 40:06
In this episode, Hilary sits down with Meghan Freed, CEO of FreedMarcroft, a Connecticut-based family and divorce law firm. They discuss the myth that entrepreneurship creates instant freedom, why employees should not be expected to “think like owners,” and how small operational issues can quietly become part of a company’s culture. From Toyota’s “Stop the Line” principle to the importance of surf...
[SOLO] From Japan to Toyota The Childhood Story That Led Me to Kaizen 16.06.2026 22:43
In this solo episode, Hilary Corna shares the personal story behind her passion for Japanese culture, process improvement, and Toyota. She reflects on how childhood curiosity, studying Japanese, taking a leap to work abroad, and eventually joining Toyota in Singapore shaped the work she still does today. Hilary also shares why she left Toyota, how her first book came to life, and why she still fee...
[SOLO] Reflections from EMP Why Growth Starts Feeling Heavier Than It Should 05.06.2026 13:46
In this solo episode, Hilary Corna shares reflections after speaking at EMP (a highly competitive, MIT-based program connected to the origins of EO). After dozens of conversations with founders and leadership teams, one theme kept coming up: most companies aren’t struggling because growth stopped—they’re struggling because growth started to feel heavier than it should. Hilary explains the concept...
[SOLO] Continuous Improvement Has Become Corporate Theater 20.05.2026 8:58
In this solo episode, Hilary Corna calls out an uncomfortable truth: in many organizations, “continuous improvement” has quietly turned into corporate theater —a lot of activity that looks like progress, but doesn’t actually change anything. Hilary breaks down what real continuous improvement looks like day-to-day (stability, daily problem solving, psychological safety, and leadership maturity), p...
[SOLO] Inside The Ops Edge Academy Right Now 06.05.2026 10:39
In this solo episode, Hilary Corna shares a real-time update from inside her Ops Edge Academy cohort—and a pattern she sees in almost every company trying to improve operations: the moment when “a few small fixes” suddenly turn into a web of dependencies. She explains why that discomfort is actually progress (not overcomplication), how scoping exposes the work that was already there, and what it l...
[SOLO] Why Your Company Only Improves When Things Break 21.04.2026 7:32
In this solo episode, Hilary Corna explains why most companies don’t improve until something actually breaks—and how that creates a “firefighting” culture that feels productive, but quietly makes the business fragile. She reframes the problem as a behavior issue (what gets rewarded) , not just a process issue, and shares how healthy organizations build momentum by improving while things are still...
[SOLO] The Dangerous Phase No One Talks About When Your Business Looks Like Its Working 10.04.2026 9:04
In this solo episode, Hilary Corna explains what she calls the most dangerous (and most ignored) phase of business growth: the moment when everything looks fine on the outside—clients are coming in, the team is busy, the reputation is growing—but internally, execution feels heavier than it should. She breaks down the subtle signs you’re relying on effort instead of design, why issues become “norma...
[SOLO] Why Your Business Feels Chaotic (Even Though You Have Smart People) 01.04.2026 7:27
In this solo episode, Hilary Corna unpacks a common leadership frustration: “We have really smart people… so why does everything still feel chaotic?” She explains why this usually isn’t a talent problem—it’s a systems and clarity problem. Hilary breaks down how unclear structures create inconsistent decisions and misalignment, walks through the three stages of organizational maturity, and shares t...
[SOLO] 3 Processes Every Company Should AI-Enable First 23.03.2026 9:12
In this solo episode, Hilary Corna breaks down where to start with AI at work—without trying to “AI everything” and overwhelming your team. She shares a simple lens for choosing the right starting point (repeatable, already happening, and slightly painful), then walks through three high-ROI processes to AI-enable first: decision support, communication & documentation, and continuous improvemen...
[SOLO] Doing Lean Won’t Make You Toyota 25.02.2026 8:40
In this solo episode, Hilary Corna challenges a common misconception in continuous improvement: doing “Lean” activities won’t automatically produce Toyota-level performance. She explains why many organizations copy the visible symptoms of Lean (boards, workshops, language) instead of building the system behind it—Toyota’s management architecture. Hilary breaks down what “architecture” really means...
[SOLO] How to Avoid Becoming a “Wait and See” Culture 05.02.2026 11:22
In this solo episode, Hilary Corna breaks down what a “wait and see” culture really looks like inside growing organizations—especially during uncertainty—and why it quietly becomes one of the most expensive ways to run a business. She explains the three root causes that create reactive teams (fear of rocking the boat, unclear ownership, and overload), the hidden costs of waiting, and the simple cu...
[SOLO] The One Question Every Leader Should Ask Their Team This Quarter 27.01.2026 9:05
Kicking off 2026 and celebrating year five of the show, Hilary Corna shares a simple but powerful leadership practice to spark meaningful process improvement: one question every leader should ask their team—“What feels harder than it should right now?” Hilary explains how this question uncovers real constraints, invites honest feedback, and shifts continuous improvement from something the business...
[SOLO] How to Work With Me in 2026 13.12.2025 13:10
Build an ops engine that actually holds up in 2026. In this short holiday solo, Hilary shares three ways to work together in 2026—starting with The Ops Edge Academy (a 12-week, hands-on PDCA certification rooted in Toyota’s approach), plus the Flow State Workshop to master process mapping, 1:1 training for an Ops leader on your team, and her full engagement retainer for end-to-end process improvem...
[SOLO] 2026, Let’s Go! Everything You Need to Know Going into the New Year 03.12.2025 10:48
In this end-of-year solo episode, Hilary Corna looks ahead to 2026 and explains why it will be a “convergence year” where AI goes mainstream and operations become a true competitive advantage. She walks through three core questions every leader should ask about their operations before Q1, shows how lack of clarity (“who does what, when, and why”) caps growth, and reframes AI as a solution to real...
[SOLO] How to Boost Revenue Without Adding More Leads 18.11.2025 32:37
In this solo episode, Hilary Corna shares how to boost revenue without adding more leads by tightening the quality of your sales process. She breaks down a simple three-stage pre-sales framework—prospecting, quoting, and closing—and shows where businesses commonly leak money through poor lead fit, inconsistent follow-up, and non-standard proposals or contracts. With practical examples, Hilary expl...
Wrap Up of Your Favorite Episodes of 2025 11.11.2025 18:37
Bold leaders don't guess, they implement. In this special episode, Hilary Corna brings together the most powerful moments of 2025, where founders and experts revealed the specific processes they used to scale with clarity. Discover how they applied principles like PDCA to simplify operations, make data-driven decisions, and build impactful businesses without burning out. Enrolling now for The...
[SOLO] How to Use Our Training Template 29.10.2025 21:29
Ready to launch your new processes with consistency and clarity? In this episode, Hilary introduces a powerful tool she uses with all her clients—a training template designed to simplify go live preparations. Download the template at: https://rebrand.ly/training-template or visit www. HilaryCorna.com/Learning-center This template ensures that every training session is structured, standardized, and...
[SOLO] If AWS Can Go Down, So Can You 21.10.2025 12:04
Register for our upcoming free masterclass on process mapping and identifying waste at www. HilaryCorna.com. This podcast episode highlights how world-class organizations use breakdowns as opportunities for growth rather than setbacks. It explains how the PDCA (Plan-Do-Check-Act) cycle transforms mistakes into structured learning that compounds over time, building operational resilience. As leader...
[SOLO] How to prepare your operations for 2026 17.10.2025 9:27
Enroll one of your ops leaders in the 2026 Ops Edge Academy here: hilarycorna.com Is your business growing, but things behind the scenes feel messy? In this episode, Hilary Corna reveals her proven framework for closing out Q4 with intention, so you can build an operational engine that truly supports your growth in 2026. Hilary breaks down the five critical steps to transform your operations, from...
[SOLO] How to Announce Your GoLive So Processes Stick 30.09.2025 11:47
Download the free worksheet here: https://rebrand.ly/comm-sheet Is your "go live" announcement ready to make an impact—or is it missing the mark? In this solo session, Hilary breaks down the exact tool she uses with her six-figure clients to plan high-impact, intentional communication. You’ll get an inside look at the Communications Strategy Worksheet, a quick but powerful guide to help...
[SOLO] How to Use Our Plug N Play GoLive Announcements 06.09.2025 10:33
Download the free plug n’ play emails here: https://rebrand.ly/golive-email Ready to level up your launch strategy? In this episode, Hilary unveils her secret weapon: the Go Live Announcement Plug and Play Email Sequences. This powerful tool will help you streamline your business announcements with minimal effort and maximum impact. Hilary walks you through the exact steps she uses with her six-fi...
CEO of Tynrose, Bill Tyndall 15.08.2025 34:08
In this episode, Hilary Corna chats with Bill Tyndall, a business process improvement expert, about all things Kaizen and leadership. They dive into how to spark change in organizations, build a culture of innovation, and get past those common roadblocks. Bill shares real-world strategies on driving growth, fostering collaboration, and leading with impact. Is business process improvement just abou...
[SOLO] How to Use Our GoLive Checklist 01.08.2025 10:19
In this solo episode, Hilary walks you through our Go‑Live Checklist—a practical, easy-to-use tool to make sure every rollout feels smooth, supported, and on time. You’ll learn how to confirm trainings are truly complete, pre‑write your follow‑up emails, lock in comms channels, assign a single point of contact, and run a 48–72 hour pre‑launch walkthrough so launch day is calm and predictable. Grab...
[SOLO] How to Use AI to Document Processes 10x Faster 10.07.2025 15:04
In this episode, Hilary explores how artificial intelligence can help you document your business processes up to ten times faster. While many companies are dabbling in AI, few are using it strategically in areas like process documentation, where it can offer a huge advantage. Hilary breaks down how you can implement AI to streamline your workflows, eliminate inefficiencies, and gain a competitive...
Borzou Azabdaftari, CEO of NickelBronx 27.06.2025 40:59
What if building a global team wasn’t just about saving costs, but elevating your business to its next chapter? In this episode, Hillary chats with Borzou Azabdaftari, CEO of NickelBronx, about the deeper purpose behind outsourcing — and why it's time to rethink how we grow. Borzou shares the hard-won lessons of scaling companies with soul, the role of process in unlocking people’s potential,...
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